Baltimore, MD - FREE two-part event! What is "EngagementMarketing"? - Plus 3 Keys to Success with Email + Social
Tuesday, July 17, 2012, 10am – 12pm
Morgan State UniversityUniversity Student Center 1700 E. Cold Spring LaneRoom 316Baltimore, MD 21251
, Constant Contact Regional Development Director and
, Director, MorganState University Entrepreneurial Development & Assistance Center (EDAC)
Two essential seminars for any small business:
Part 1:What is "Engagement Marketing" – and How Can I Make it Work for Me?
How can you keep your customers coming back for more – telling their friends – and keep your businessthriving? Learn how to inform, inspire, and create long-term meaningful connections with engagementmarketing, building the relationships that build your success. You’ll learn how to:• Take the excellent customer experience that you deliver and leverage that into connections that enableongoing dialog.• Identify the right technology tools to multiply your impact, track your effectiveness and save you time andeffort• Understand how to gain and interpret both direct and indirect feedback on how your customers, prospectsand raving fans are perceiving you -- *and* what they are saying to their friends & colleagues• Create engaging content that encourages re-sharing – how to deliver content that starts and sustainsdiscussions, and how to make sure that content is sharable (even broadcastable!)• Sum it up: learn the key steps to success with engagement marketing.
Part 2:The Power of Email + Social : 3 Keys to Success
Learn how you can use easy, inexpensive and highly effective email marketing - and leverage social media atthe same time! In this seminar, we will provide quick tips on how to:* Build your list! How to find and keep email list subscribers, offline, online and especially via social media* Schedule and send for maximum reach, read and click-through rates* Leverage social media to give your emails additional reach & impact!Email marketing is the #1 return on investment marketing today - come hear just a few of the ways you canmake it work for you.