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Ipsosmediact Techtracker Report Q2 2012

Ipsosmediact Techtracker Report Q2 2012

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Published by Bert Kok

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Published by: Bert Kok on Jul 11, 2012
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07/11/2012

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TECH TRACKER
QUARTERLY RELEASE: Q2 2012
 
TECHNOLOGY TRACKER
| QUARTERLY RELEASE: Q2 2012
2
QUARTERLY TRACKER -TRENDS IN TECH OWNERSHIP,INTERNET ACCESS  AND THECONNECTED HOMEGBFACE TO FACE SURVEY LATEST WAVEQUARTER 2 2012REPRESENTATIVE SAMPLE OF971 GB ADULTS AGED 15+ AREAS COVERED
Music/games & movies/TV Smartphones/TabletsConnected homeInternet usageSocial Networking
 
TECHNOLOGY TRACKER
| QUARTERLY RELEASE: Q2 2012
The proportion of adults accessing the internet via a TVremains at 12%, with most using a games console connectedto the TV. The main reasons given for this are online gaming and catch-upTV, followed by video clips and browsing the web.7% of adults own a internet enabled TV and just 4 in 10 internet TV ownersuse it to connect to the web.
Connected home
Headlines
3
Smartphone ownership has risen in the past 12 months to45%. Ownership of iPhones at 19% is ahead of Androidsmartphone ownership (15%) and BlackBerry (11%).1 in 10 adults own a Tablet PC with iPad the dominant brand (74% share).
Smartphones/ Tablets
There has been a decline in the proportion of adults buyingphysical discs in the music, games, movies and TV sectors -a gap that is not being made up by purchases in the digital sector.
Music/games & movies/TV 
Social networking sites are mainly accessed throughPCs/laptops but access via mobiles continues to grow. Only2% access social networks via a TV connected to the internet.44% of all adults have used Facebook in the past 3 months and 17% haveused Google+ (the Google social network site).
Social Networking
The proportion of adults accessing the internet is stable at79% with 4 in 10 now accessing via a mobile.The top activities online remain: accessing email (72%), browsing forinformation on hobbies (67%), researching products and services (62%)and online shopping (55%).
Internet usage

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