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1st March 2011

Buy Hammerson Technical Fundamental

FTSE 100 stock recommendation


Buy Hammerson

Research by Mark Ridgway & Mark Sturdy

Seven Days Ahead


+44 (0) 7849 922573 Authorised and regulated by the FSA
See disclaimer page 5

Buy Hammerson @ 460.30 (close 1st). Stop @ 425

WEEKLY Chart
HAMMERSON 1200 1150 1100 1050 1000 950 900 850 800 750 700 650

The market is recovering from a massive sell off from the Highs in early 2007/

Note well the resistance that was offered by the Fibonacci resistance at 451.
The market has finally broken through that. Moreover there may a completed Head and Shoulders continuation pattern in place ... Look closer.

Buy Hammerson Technical Fundamental

38.2%

600 550 500

23.6%

450 400 350 300 250 200 High High 716.50 High 716.50 High 879.50 support 716.50 500000 400000 300000 200000 100000

2007 M

A M J

S O N

D 2008

M A M

S O

N D 2009

M A M

A S O

N D

2010 M A

M J

A S O

N D

2011 M

A M

DAILY Bar chart


HAMMERSON 480 475 470 465

High 446. 40

Stop @5502
Neckline 2

460 455 450 445 440 435

Neckline

430 425

The detailed daily chart shows that the market is on the point of breaking up through the Prior High Pivot at 446.40. Driven as we can see by successive nested Head and Shoulders reversals... Note well how the necklines of each has been good support on pullbacks...

Neckline 1

420 415 410

Stop Stop @ 699

405 400 395 390 385 380 375 370 365

Triangle
High High 716.50 716.50 High High 879.50 support 716.50 kk

360 355 350 345 340 335 330 325 320

Neckline 2

Neckoine 1 Neckline 1

Neckline 1
50000

Stops at 425.

October

N ov ember D ecember 2010

February March

April

May

June

July

August

September October

N ov ember D ecember 2011

February March

See disclaimer page 5

Buy Hammerson @ 460.30 (close 1st). Stop @ 425

FUNDAMENTALS:
Hammerson plc is a well diversified property investment company across all sectors of commercial property sector. While primarily focused on the UK property, it also has investments in mainland Europe mainly in France and Germany. This sector has and continues to perform very well both in absolute and relative terms versus the FTSE. The main economic fundamentals especially in the UK remain positive for Hammerson. The UK has returned to modest growth following the most serious recession it has suffered in many decades. And while inflation is on the increase it is nothing like the levels seen in previous cycles. There is strong demand for UK property especially from international investors who view UK property as a relative safe haven especially in these turbulent times. International investors are also interested in investing in UK as a play on the Pound Sterling which is still in a good recovery phase after falling sharply in 2007/ 2008. Hammerson, with a decent yield of 3.47% and strong financial data, is a company which is likely to continue to benefit from the current positive environment for the UK commercial property sector.

Buy Hammerson Technical Fundamental

Authorised and regulated by the FSA


See disclaimer page 5

Risk Disclaimer
Buy Hammerson Technical Fundamental
SEVEN DAYS AHEAD Authorised and Regulated by the FSA 124 REGENTS PARK ROAD LONDON NW18XL TEL +44 (0) 7849 922573 E-MAIL msturdy@sevendaysahead.com, WEB SITE: SEVENDAYSAHEAD.COM The material and information set out in this research is not intended to be a quote of an offer to buy or sell any financial products. Any expression of opinion is based on sources believed to be reasonably reliable but is not guaranteed as to accuracy or completeness. The material and information herein is general and for informational purposes only. Although Seven Days Ahead endeavours to provide useful information they make no guarantee as to the accuracy or reliability of the research. The derivative market comprises volatility and considerable risks. To the maximum extent permitted by law no responsibility or liability can be accepted by Seven Days Ahead, any company or employee within its group for any action taken as a result of the information contained in this presentation. You are requested not to rely on any representation in this research and to seek specific advice from your accountant, legal adviser or financial services adviser when dealing with specific circumstances. Seven Days Ahead is regulated by the UK Financial Services Authority.

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