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Table Of Contents

1. INTRODUCTION
1.1. SERVICES-THE CONCEPT
1.2. SALIENT FEATURES OF SERVICES
1.3. SERVICES MARKETING - THE CONCEPT
2. TOURISM INDUSTRY
2.1 TOURISM-THE CONCEPT
2.2 TOURISM AS A SERVICE INDUSTRY
2.3 TYPES OF TRAVELS
2.4 DRIVERS FOR TOURISM
2.5 TOURISM INDUSTRY IN INDIA
2.6 TYPES OF TOURISMS IN INDIA
Adventure tourism
Cultural tourism
2.7 SWOT ANALYSIS OF INDIAN TOURISM
2.8 PESTEL ANALYSIS OF INDIAN TOURISM
2.9 INTERNATIONAL TOURISM SCENARIO
3. TOURISM MARKETING
3.1 MARKETING MIX
3.2 MARKET SEGMENTATION
4. STUDY OF ANDHRA PRADESH
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tourism

tourism

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Published by nikita_agarwal_1990
project on andhra tourism
project on andhra tourism

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Published by: nikita_agarwal_1990 on Jul 11, 2012
Copyright:Attribution Non-commercial

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11/26/2013

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