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friends and business colleagues. We know this, as you do, from extensive research. And in myworld, the focus group of our five children reminds me of that on a daily basis. They areconstantly sending me input. “Hey dad, check out this article in Wired magazine.” Or, “Here issome great music you should use in your Ford commercials.” I treasure the feedback and becausethey are connected with the world around them I am a little better connected as well. And this isonly the beginning. With SYNC, you will soon be able to move seamlessly from your home, toyour car, to your office, living that one life and staying connected all the time wherever you go.Now, here to tell you more about how we plan to keep delivering this kind of leadingconnectivity is Derrick Kuzak.
Thank you, Alan. And good afternoon, everyone.In my job, I'm really fortunate to be able to set the direction for product development at Ford. I'mproud to say that our products are the best, or among the best, in fuel economy, quality andsafety. And we are the leader when it comes to in-vehicle connectivity.None of that has happened by accident. It's the result of an extremely focused effort by Ford'steam of engineers and technology specialists, who have helped us deliver not just great features,but also industry-leading tools.What you're looking at is something we call the Virtual Test Track Environment. We call itVIRTTEX for short. It's like having an Xbox on steroids, but it's been around a lot longer. I'msure gamers could appreciate getting their hands on this. But it's not for sale. VIRTTEX is ourstate-of-the-art driving simulator. We use it to simulate real world driving conditions,and to study things, like the effects of sleep deprivation on drivers, or what happens when peopletry to multitask such as eating and driving at the same time, or to see how drivers deal withdialing or talking on handheld cell phones. We have invested heavily in this type of research andno other automaker has anything quite like it.VIRTTEX is about making sure our customers sit in a driving environment that is ergonomicallycorrect, and driver friendly, with controls that are easy to locate, intuitive to operate, anddisplays that are easy to read. Our ultimate goal is to make sure we are minimizing or eliminatingdistractions, so that our customers have a more enjoyable, even safer, driving experience.As Alan said, Ford's goal is to lead the industry into a new era of in-vehicle connectivity.Consequently, we are exploring, or I should say exploiting, three key areas in the world of connectivity: There's beamed in, such as beaming information in through a satellite. There'sbrought in, as in the driver's mobile phone. Cell phones will always evolve faster than the car.It’s your area of expertise and where we look to you for ideas. And finally, built in, such as an in-dash computer or displays. That's our area of expertise.All three of these areas need to work together seamlessly, to connect our customers to theirworld, and the information they need.