The median number of full time staffers rose by two from a year ago, and the averagenumber soared by 2.6. That's a huge one-year increase. Not everyone shared in thegrowth. Markets 26 - 50 actually dropped, but markets 51+ all went up noticeably, andthe biggest markets, 1 - 25, skyrocketed.
Staff Size Changes - The Past Year
IncreaseDecreaseSameDon’t know All TV news42.9%10.1% 46.2%0.9%Big four affiliates41.89.947.41.0Other commercial64.012.024.00In the last year, the percentage of stations saying they increased staff rose by more than11%, and the percentage saying they decreased staff fell by 10%. Generally, the larger the market, the more likely that the station increased staff. Fox affiliates were morelikely than any other group to increase staff size. Stations in the South were more likelyto have added staff than stations elsewhere.
Planned Staff Changes - The Next Year
IncreaseDecreaseSameNot sure All TV news36.7%2.4%54.6%6.3%Big four affiliates36.22.756.15.0Other commercial56.00 24.020.0 As with last year, a majority of news directors expect no staff size changes in 2012, butalmost 15 times as many news directors expect to add staff as cut. Last year, the ratiowas 10:1. Most of the market and staff sizes are similar in number, although thebiggest market and staff groups are more likely than others to expect to add staff, andthe smallest market and staff sizes are the least likely to expect growth. Affiliationmakes little difference, although fewer NBC affiliate news directors expect to add staff than others, and fewer stations in the Midwest expect to add staff.News directors can be a surprisingly optimistic lot, but last year's survey projections onhiring turned out to be dead on what took place in the following year.