Service Subscription Agreement
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This
Service Subscription Agreement
is entered into between DirectWithHotels Ltd. (DWH) and theHotel Partner seeking to secure more direct bookings online because “direct” is most profitable &“online” is today’s way to book travel.
The DirectWithHotels Service Tiers (Bronze | Silver | Gold)
Refer towww.directwithhotels.comfor more details.
Service TierPerformance-based feeBRONZE (3%) SILVER (6%) GOLD (10%)*
ATTRACT
online marketing thatworksNone None
Paid advertisingon Google, Yahoo! & Bing
On-page and off-page onlinemarketing
CONVERT
visitors into more instantlyconfirmed, paymentguaranteed bookings viaany device (PC, tablet orsmart-phone)
Internet BookingEngine adaptiveto PC, Tablet & Smart-phonesintegrated intohotel website
Internet BookingEngine adaptiveto PC, Tablet & Smart-phonesintegrated intohotel website
New hotelwebsite designed& built for optimalconversion on PC,tablet and smart-phone devices(includes hosting)
Internet BookingEngine adaptiveto PC, Tablet & Smart-phonesintegrated intohotel website
New hotelwebsite designed& built for optimalconversion on PC,tablet and smart-phone devices(includes hosting)
MANAGE
increasing bookings with asimple, password-protected web interface
Simple web-basedextranet tomanage roominventory andrate-plans (nightlyrates, early birddiscounts, freenight offers, etc.)
ChannelManagementSystem (
up to 5supported
**
OTA channels
)offering sharedinventory topopular OTAs(Agoda,Booking.com,Expedia, Etc.)
Simple web-basedextranet tomanage roominventory andrate-plans (nightlyrates, early birddiscounts, freenight offers, etc.)
ChannelManagementSystem (
up to 10supported
**
OTA channels
)offering sharedinventory topopular OTAs(Agoda,Booking.com,Expedia, Etc.)
Simple web-basedextranet tomanage roominventory andrate-plans (nightlyrates, early birddiscounts, freenight offers, etc.)
ChannelManagementSystem(
unlimitedsupported
**
OTA channels
)offering sharedinventory topopular OTAs(Agoda,Booking.com,Expedia, Etc.)
More direct bookingsonline track record5 to 10% within 6months10-20% within 6monthsminimum 25% within 6months
*recommended if more direct bookings online—therefore more profit—is the primary objective as GOLD includes paid onlinemarketing for the hotel brand.**to support our channel management reliability & accuracy standard, DWH connects only with OTAs that are Open Travel Alliancecompliant and provide a 2-way XML Interface. For a listing of the latest OTA channels supported please go towww.directwithhotels.com/channels.
Service Subscription Agreement
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Hotel Partner Commitments
1.
Prioritize your Hotel Website
to generate more profitable revenue:1.1
Give your Hotel Website room inventory to sell until the Last Room Available (LRA);1.2
Configure at least 1 rate-plan for 14-month rolling availability (so that Guests trying tobook well in advance find rooms to buy);1.3
Practice rate & rate-plan parity such that your Hotel Website has rate plans (i.e. rate +conditions + inclusions + cancellation policy) that are the same or lower than the OnlineTravel Agents;2.
Give your brand visibility online
by listing with popular Online Travel Agencies (e.g. Agoda,Booking.com, Expedia, etc.);3.
Manage your brand online
by being responsive to reviews written and posted by your Guestson websites such as TripAdvisor, Google Hotel Finder, etc.4.
Verify your Google Places page
, your Hotel’s authoritative source of content for Googlewebsites (including the increasingly important Google Hotel Finder):1.1
If a verified Google Places page exists, provide DWH with your Google Places usernameand password for optimization (recommended but optional);1.2
If no verified Google Places page, DWH will work with you to create, owner verify andoptimize a Google Places page.
Win/Win Pricing & Billing
1.
Pricing:
the performance-based service fee % (exclusive of taxes & fees), the amountdependent on whether the service tier is BRONZE, SILVER or GOLD);2.
Billing:
the same pricing % (performance-based service fee) is charged to the Guest’s credit cardat the time of booking as a pre-payment deposit. The balance is paid direct by the Guest to theHotel upon check-in or check-out (subject to the Hotel’s policy). The DWH service fee istherefore collected via the pre-payment deposit, keeping billing simple.
Example:
1.
Hotel subscribes to GOLD service for 10%;2.
Guest makes booking for $200 in room revenue (exclusive of 5% taxes & 12% service fee);3.
Guest pays via their credit card a $20 (10%) deposit;4.
Balance of $180 + taxes & fees + hotel folio items paid by Guest to Hotel at check-out.
Activation Schedule
1.
Getting started is done in two phases, the first phase involves getting the Internet Booking Engineinstalled on the Hotel Website, irrespective of the service tier; this takes up to 7 calendar daysupon completion of the hotel information requirements (room-types, rate-plans, policies, etc.);
2.
For Channel Management System subscribers (SILVER & GOLD), the activation schedule will becommitted once the following conditions are met: (a) phase 1 has reached completion and theInternet Booking Engine has been live and producing instantly confirmed bookings for at least 1full calendar month; and (b) upon hotel sign-off on the DWH-recommended rate-sheet (preparedby a DWH channel management consultant) to achieve more direct bookings online); this rate-sheet will guide the mapping of room-types and rate-plans to the supported channels.
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1.
Duration of agreement:
the duration of this agreement is for 1 year with automatic renewal ona yearly basis unless a notice of termination is served.2.
Termination of agreement:
either party may terminate this agreement at any time, for anyreason; a 60-day notice period is required to ensure proper turnover. The Hotel Partner mustcontinue to honor all bookings that have been made and will be made until the 60-day noticeperiod expires and all services have been properly deactivated. Failure to comply with theseterms of termination forfeits any remittances owing to the Hotel Partner on account of refundsand/or cancellation and no-show penalties that have been collected (if any).
3.
Deactivation of Advertising Campaigns:
DWH reserves the right to deactivate any and alladvertising campaigns being managed and/or funded by DWH should room availability and/orrate-plan and rate parity commitments not be met by the Hotel Partner.
4.
Collection of Cancellation & No-show penalty revenues:
DWH will exercise best efforts tocollect cancellation & no-show penalty revenues as they arise; should the Guest not honor hotelpolicies and refuse (via chargeback request to the bank that issued the credit card), and shouldDWH be unable to get the issuing bank to reverse the chargeback, then DWH will compensatethe Hotel Partner by refunding the service fee on the booking in question.
5.
Limitation of liability:
should losses of any kind arise from the use of any of DWH’s services,under any circumstances, for any given period of time, the maximum liability owing to the HotelPartner under any ruling, legal or otherwise, shall not exceed 1 (one) month’s service fee for themonth in which the issue first occurred.
6.
Amendments:
this agreement may only be amended by mutual consent of both parties.
7.
Version upgrades:
to optimize quality of service, DWH requires that all Hotel Partners use thelatest version of the system and services, provided at no additional cost to the hotel partner,unless advised differently by DWH.8.
Limitations:
except as authorized by this agreement, the Hotel Partner shall not:copy the products and/or services of DWH; cause or permit de-compilation or reverse assemblyof all or any portion of the DWH products and/or services; authorize or permit its employees,agents, contractors, or other third parties to access DWH products and services except aspermitted by this agreement.9.
Limitation of liability:
should any monetary losses arise from the use of any and all of DWH’sservices, under any circumstance, for any given period of time, the maximum liability owing tothe Hotel Partner by DWH will be either (a) the actual loss incurred as verified by DWH, or (b)the service fee accrued during the 1 month prior to the start of the incident leading to any loss,whichever is lower.10.
Intellectual Property:
the Hotel Partner agrees that it has no proprietary interest in anyintellectual property rights associated with DWH, including the copyright of all software, websitedesign, call-to-action buttons, instructional materials, and other works, which remain vested inand the absolute property of DWH.11.
Indemnity:
the parties shall defend, indemnify, and hold each other (and their employees,officers, and directors) harmless from any and all losses, damages, liabilities, costs, and expensesincurred by any such indemnified parties as a result of or arising from any breach of thisagreement by the respective parties.12.
Governing Law:
this agreement will be interpreted in accordance with the laws of the UnitedKingdom.
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