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Comm320-02-TheEntrepreneur

Comm320-02-TheEntrepreneur

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Published by Sachin Shukla

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Published by: Sachin Shukla on Jul 12, 2012
Copyright:Attribution Non-commercial

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07/12/2012

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The Entrepreneur
Understanding The Entrepreneur 
 
Defining The Entrepreneur
From our perspective:
 Any individual that sees and
acts 
upon an opportunity
This includes introducing a new product or service,identifying new markets, or putting a twist on an existingproduct, process or service
 Also, includes the raising of capital, taking the risk and
controlling the new venture
Embodies creativity, aggressiveness, and determination
By assembling various resources, s/he takes risks and
creates a venture from an idea, hobby, or simply a dream
The underlying premise is that it is an individual undertaking 
 
The Role Of The Entrepreneur
The two possible roles include:
Risk-taker/Innovator:
Source of creativity, unconventional in approach, trialand error
rather than methodical
Manager/Coordinator:
Management of resources, strategy development andimplementation, focus on developing a structure toexploit the opportunity

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