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Preface
Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as acost center--ad hoc activities that don’t produce measurable results that are tracked to the top and bottom line.This e-book defines a marketing process that businesses can use to put structure around their daily, monthly and annual revenue-generating activities.It covers more than just “traditional” marketing and ties together all go-to-market business activities: strategicplanning, financial planning and measurement, creative development, marketing execution and sales.If you’re a business marketer or executive, complete the Key Concepts and Steps section in each subject toimprove your performance throughout the year. If you’d like to access a complete set of exercises and marketingtools based on this e-book, check out our offering at www.GrowthPanel.com.Growth Panel delivers hundreds of marketing tools from each subject of the process. Download a career’s worthof tools to use on the job -- over 1,600 pages of marketing tools published in Word and Excel and over 30,000combinations of marketing execution plans. They’re comprehensive, detailed and granular.If you like detailed planning from the 30,000 foot level down to the 5 foot execution level, you’ll love our tool. We have a version for marketers and entrepreneurs and a Professional version for consultants and servicesfirms to use under their own brand.Typical Professional users are:
Business consultants
Marketing consultants with expertise in a specific function
Sales coaches
Advertising agencies
Graphic design firms
Marketing communications firms
Web design/development firms
PR firms
Aspiring entrepreneurs who are looking for a new business opportunity Connect with us to learn more.http://www.growthpanel.com/versions/get-started.html Enjoy the e-book!
Access a career’s worth of marketing tools based on the marketing process fromwww.GrowthPanel.com.
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Sales Literature& ToolsEmailMarketing
SalesManagementOnline AdvertisingSearchMarketingBusinessDevelopment
Recruiting Vendor SelectionReturn on InvestmentCustomer Lifetime ValueCopywriting & Graphic Design
What’s Next
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Contents
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Introduction
Strategic Marketing Process eBook
Info and Rating
Sections
« prev | next »- Contents
- Introduction
- Competitive Positioning
- Brand Strategy
- Distribution Channels
- Pricing
- Sales Process
- Marketing Campaigns
- Marketing Plan & Budget
- Naming
- Corporate Identity
- Messaging
- Sales Literature & Tools
- Websites
- Customer Relationship Management
- Sales Management
- Business Development
- Customer Retention
- Telemarketing
- Trade Shows & Events
- Email Marketing
- Search Marketing
- Online Advertising
- Publicity
- Direct Mail
- Traditional Media
- Recruiting
- Vendor Selection
- Return on Investment
- Customer Lifetime Value
- Copywriting & Graphic Design
- What’s next?
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