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Advertising and Marketing Law Casebook July 2012 [SEE NOTE]

Advertising and Marketing Law Casebook July 2012 [SEE NOTE]

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Published by Eric Goldman
AUGUST 2014 NOTE: We have released a second edition of this book. You can find it at https://gum.co/vnCkL
______

This is a brand-new casebook by Professors Rebecca Tushnet and Eric Goldman. It is the first-ever casebook focused on Advertising Law courses in the law school curriculum. The book PDF runs 870 pages in 16 chapters and is DRM-free. Total download size: ~40MB. See a complete sample chapter for free at http://ssrn.com/abstract=2105713 (Chapter 12: Featuring People in Ads). For more background on this project, see http://blog.ericgoldman.org/archives/2012/07/announcing_a_ne.htm.

In order to complete the transaction, you will need to log into Scribd. They will try to get you to connect via Facebook, but if you don't want to do that or don't have a Facebook account, then you should be able to navigate around that. When you're done paying, go back to the document and it will then be available for download.

If you have any questions or problems, contact egoldman@gmail.com. If you are a potential professor of this course, email us for a complimentary copy.

We have provided a letter authorizing printing at copyshops if needed. See http://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=1102&context=historical
AUGUST 2014 NOTE: We have released a second edition of this book. You can find it at https://gum.co/vnCkL
______

This is a brand-new casebook by Professors Rebecca Tushnet and Eric Goldman. It is the first-ever casebook focused on Advertising Law courses in the law school curriculum. The book PDF runs 870 pages in 16 chapters and is DRM-free. Total download size: ~40MB. See a complete sample chapter for free at http://ssrn.com/abstract=2105713 (Chapter 12: Featuring People in Ads). For more background on this project, see http://blog.ericgoldman.org/archives/2012/07/announcing_a_ne.htm.

In order to complete the transaction, you will need to log into Scribd. They will try to get you to connect via Facebook, but if you don't want to do that or don't have a Facebook account, then you should be able to navigate around that. When you're done paying, go back to the document and it will then be available for download.

If you have any questions or problems, contact egoldman@gmail.com. If you are a potential professor of this course, email us for a complimentary copy.

We have provided a letter authorizing printing at copyshops if needed. See http://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=1102&context=historical

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Published by: Eric Goldman on Jul 12, 2012
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Eric Goldman added this note
AUGUST 2014 NOTE: We have released a second edition of this book. You can find it at https://gum.co/vnCkL
Eric Goldman liked this
cic347_908436264 added this note
Main law used in competitor claims is the Lanham Act (trademark and false advertising)
cic347_908436264 added this note
common reasons for pursuing misleading adv.
cic347_908436264 added this note
Pillars of Truth
cic347_908436264 added this note
What does "unfair" mean in FTC?
cic347_908436264 added this note
Wheeler-Lea Ammendment
cic347_908436264 added this note
What is the FTC?
cic347_908436264 added this note
note
cic347_908436264 added this note
If props are not used to prove a product claim, there is no problem.