PHILIPPINES SWISS BUSINESS REVIEW

A PUBLICATION OF THE PHILIPPINE-SWISS BUSINESS COUNCIL n 6 JULY 2012

PSBC 1ST GENERAL MEMBERSHIP MEETING FOR 2012

WHAT IS INSIdE THIS ISSUE
The PSBC 1st General Membership Meeting for the year held last March 21 proved to be a litmus test for the strategic directions that the Council established in 2010. The event witnessed the launch of crucial initiatives of the Council for the coming years. Appropriately, the national anthems of the Philippines, followed by the national anthem of Switzerland, heralded the start of the GMMs Formal Programme. During his Welcome Remarks, His Excellency, Ivo Sieber, Ambassador of Switzerland to the Philippines, regarded the occasion as a tradition and a chance to celebrate the relationship between the Philippines and Switzerland. His Excellency also announced the celebration of the 150 Years of Official Swiss Presence in the country, which he also describes as a tradition that, provides a good basis for a solid political, social, and economic development; a tradition very strongly driven by the Philippines. The Ambassador briefly touched on the upcoming media launch of the 150-Year Celebration and announced his support for the Department of Tourisms new slogan, It is More Fun in the Philippines . This was the third time that the Councils GMM was held at the Swiss Ambassadors Residence in South Forbes, which reflects the continuing support of the Swiss Embassy, led by Ambassador Ivo Sieber, for the Philippine-Swiss Business Council and its initiatives. It was with this support, as well as the support of its partnerorganizations, and the dedication of the Councils members, that provided the impetus for the forward directions that the Council is now taking. The Welcome Remarks was followed by a video presentation of the launch of a number of the Councils strategic directions and in support of the 150 Years Celebration, namely, the Councils: Industry Focus in Tourism, SMEs, BPO/KPO, and Mining; Philippine-Swiss Business Fora, based on the Industry Focus, topped with focused discussions for the benefit of SMEs; First PSBC GMM for 2012 Activities commemorating 150 years of Swiss presence in PH PSBC breakfast meeting with OSEC ALPS-Victorinox auction PSBC at MUBA 2013 Vision for Zuellig Goes Beyond 33 Stories Company in Focus: Zetos Philippines-Swiss Business Portal Fil-Swiss takes first GP3 win JULY 2012 BUSINESS FORUM Major Developments in the Financial Industry Resource Speaker: Martin Kleger, UBS 24 July 2012, 12 Noon Angus Steakhouse, Yakal St., Makati For registration, please contact Rosal Sy (email address: rosal.sy@sgs.com) 1 3 4 5 5 6 7 8 8

H.E. Ivo Sieber, Swiss Ambassador to the Philippines delivers the Welcome Remarks

PSBC Chairperson Rosario Cajucom-Bradbury provides the Chairpersons Report

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Participation in business promotion through exhibitions and conferences, with a notable attention to the Councils participation in MUBA 2013; Launch of the Philippine-Swiss Business Portal, the main business matching online tool of the Council; Participation in the 150 Years of Swiss Official Presence in the Philippines, with the Philippine-Swiss Coffeetable Book, celebrating Swiss contributions to the growth and development of the Philippines throughout the years, as its main initiative; and the Further growth of the Councils Strategic Partnerships The video presentation was further enhanced by the Chairpersons Report from Rosario Cajucom-Bradbury, PSBC Chairperson, who aptly expounded on the Councils programs and activities as geared toward the organizations sustainability for the future. She also acknowledged the new members of the Council: 1) ROLAND VAN WIJNEN, Director, Holcim Philippines Inc. 2) MARTIN KURER, Chairman and CEO, Meteomedia Philippines Corporation / Asian Transaction and Risk Management, Inc. 3) MARTIN FRICK, Managing Director APAC, Avaloq Asia Pacific Pte Ltd. 4) PHILIPP KOEPPEL, Chief Executive Officer, Navfix Flight Services Inc. 5) CHRISTOPH KRAUER, Managing Director/CEO, ERNI Development Center Philippines Inc.

Members of the PSBC Board of Directors with Ambassador Sieber: (front row, left to right) Ambassador Sieber, Swiss Embassy Trade Officer Melanie Zoref, Director Mabelle Bagtas, Chair Rosario CajucomBradbury; (back row, left to right) Director Benjie Los Baos, Director Luis Mendez, Director Reiner Gloor. (Not in photo) Director Patrocinia Cortez and Director Edita de Leon

In tune with this theme, Daniel Zuellig, an icon within the Philippine-Swiss community, provided inspirational remarks on Swiss Sustainability through the Years (please see related article). The highlight of the evening was the formal launch presentation by PSBC Director Luis Mendez (co-Chair of the PSBC Business Matching Committee) of the Philippine Swiss Business Portal, the 24/7 online business matching tool of the Council, leveraging on the internet, for a faster way of establishing business relationships between businessmen of both countries. (Please see the separate article on the Philippine Swiss Business Portal). Another major highlight of the evening was the fund-raising activity of Aid Line Philippine-Swiss (ALPS), the Corporate Social Responsibility arm of the Council. In partnership with Victorinox Travel Gear, ALPS organized a live auction of Victorinox luggages, which were donated free-of-charge by Victorinox Travel Gear. The live bidding was ably and animatedly conducted by Juerg Casserini, Counselor and Deputy Head of Mission of the Swiss Embassy. Another auction, this time in the form of online bidding, will be organized through the Philippine Swiss Business Portal. All proceeds from the live auction will go for the benefit of the outreach and community service projects of ALPS. PSBC Director Reiner Gloor is the president of ALPS.

Juerg Casserini, Counselor and Deputy Head of Mission of the Swiss Embasssy conducts the live auction, assisted by Steph Elumba of Victorinox Travel Gear

Ambassador Sieber gamely joins the live bidding

Daniel Zuellig on Swiss Sustanaibility

The evening was capped off by a raffle of exclusive items conducted by the evenings voice-over master-ofceremonies Benjie Los Baos, PSBC Director.

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ACTIVITIES MARkING 150 YEARS OF SWISS-PH RELATIONS LAUNCHEd

The Embassy of Switzerland in the Philippines recently opened its doors to the media to officially launch activities marking 150 years of Swiss-Philippine relations. The March 28 gathering falls exactly on the 150th year since Switzerland decided to open its first representation in all of Asia in the Philippines. Present during the launch were His Excellency Ivo Sieber, Swiss Ambassador to the Philippines; Elizabeth Buensuceso, Assistant Secretary for European Affairs of the Department of Foreign Affairs; Nick Fischer, President of Swiss Society Philippines; and Rosario CajucomBradbury, Chairperson of the PhilippinesSwiss Business Council along with members of the press. The speakers treated the attendees to a multi-faceted view of Philippine-Swiss relations, touching on economic, political, historical and social perspectives. H.E. Sieber opened the program with an introduction on the commemoration and activities slated throughout 2012. Meanwhile, Ms. Buensuceso touched on the development and scope of the bilateral relations between the Philippines Switzerland. Mr. Fischer, on the other hand, took the audience back in time as he shared the history and contribution of the Swiss colony in the Philippines. Closing the lineup was Ms. Cajucom-Bradbury with a talk on business and investment relations between the two nations. With some of the Swiss companies having established their presence in the Philippines more than a century ago, Switzerland remains one of the countrys foremost investors. Employing thousands of Filipino staff, Swiss firms such as Nestl, Holcim, or SGS to name but a few have convincingly shown their commitment to the development of the Philippine economy. This years celebrations will cover a series of commemorative activities, ranging from cultural events to exhibitions, from special festivities to the dedication of a Swiss Rock Ball Fountain as a remembrance of this special occasion. In highlighting and building on the achievements of the one-and-a-half centuries of Swiss-Philippine official relations, these events will showcase the contribution and support that Switzerland and its people have brought to the Philippines. The activities arranged by the Swiss Embassy in Manila are undertaken in cooperation with the Swiss residents and the Swiss business community in the Philippines and supported by the Philippine Department of Foreign Affairs.

Reception in relation to the

celebration of the Fete de la Francophonie MAY JUNE 2012

Manuel Baldemors Timeless

Swiss Landscapes Commemorative Exhibit at the Lobby of the Ayala Musuem. The exhibition will run from 28 May to 1 July 2012. Baldemor Paints Switzerland with Children, 2 June 2012 at the Ayala Musuem

THE SWISS EMBASSY IN MANILA, ALONG WITH CONCERNEd AGENCIES ANd ORGANIzATIONS, HAS LAId OUT A SERIES OF ACTIVITIES FOR 2012 MARkING A SIGNIFICANT MILESTONE IN THE TWO NATIONS RICH BILATERAL HISTORY. MARCH 2012 Swiss Film Showing Events, 27 February 2012 and 28 March 2012, Alliance Franaise, Manila Two Lectures in One Commemorating the 300th Birth Anniversary of Jean Jacques Rousseau Beyond Sophisticated Society: Being Noble and Happy According to Jean-Jacques Rousseau by Prof. Leovino Garcia, and La Rverie selon JeanJacques Rousseau by Mr. Markus Ruckstuhl, 27 March 2012 Media Event Launch, 28 March 2012, Swiss Ambassadors Residence Pointemps des Poeter at the Alliance Francaise

JULY 2012

Two Lectures in One

Commemorating the 300th Birth Anniversary of Jean-Jacques Rousseau. Beyond Sophisticated Society: Being Noble and Happy According to Jean-Jacques Rousseau by Professor Leovino Garcia and La Reverie selon JeanJacques Rousseau by Mr. Markus Ruckstuhl at the De La Salle and Ateneo univertisities in the second half of July (to be announced) Swiss Club Philippines: Swiss National Day Celebration at the Manila Polo Club on 28 July 2012

AUGUST 2012

Official Swiss National Day

Reception, 1 August 2012 at the Manila Peninsula Hotel (by invitation only) Swiss Week with Swiss Chefs and Chocolate Makers, 1 - 11 August 2012 at the Manila Peninsula Hotel, with the participation of Swiss companies (events and promotions) Continued next page

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Continued from previous page

History of Swiss-Philippine
Relations from 1862 to Present exhibit organized by the Swiss Embassy Manila 3rd Floor Gallery, Manila Peninsula Hotel Baldemor Painting Exhibition 3rd Floor Gallery, Manila Peninsula Hotel Swiss National Day Celebration on 4 August 2012 at the Marco Polo Hotel in Cebu, with the participation of Ambassador Ivo Sieber

PSBC BREAkFAST MEETING WITH OSEC OFFICIALS

NOVEMBER 2012

Four lectures with a Photo

Exhibit on Swiss Architectural, Furniture and Industrial Design, 12 November, 17 November, 24 November and 1 December at the Yuchengco Museum, Makati City Special Gala Dinner prepared by five Swiss chefs from 16 November onwards, Carpaccio Restaurant, Yakal Avenue, Makati City

Daniel Kng, OSEC Chief Executive Officer and Wolfgang Schanzenbach, OSEC Asia Pacific Regional Director

SPECIAL EVENT ANNOUNCEMENT August 1-11, 2012 : Swiss Embassy organizes a Swiss Week at the Peninsula Hotel, starting off with the Swiss National Day Celebration on 1st of August, then a gastronomic Swiss week by several restaurants at the Peninsula featuring Swiss food by Swiss chefs, using the best of Swiss ingredients flown in from Switzerland. Book your events/ meetings now by contacting the Peninsula Hotel (Mr. Oliver Dudler) or the Swiss Embassy. November 16 & 18, 2012: Swiss Gala Dinners at Carpaccio, Yakal Avenue, Makati City in relation with the 150 years of official bilateral relations between Switzerland and the Philippines. Mark these dates on your calendar as seats are very limited. More information will be published in due time.

The Council conducted a focused discussion with the officials of OSEC, the Swiss Trade Promotion Agency, for the benefit of Small-Medium Enterprises (SMEs) last 17 February 2012. Mr. Daniel Kng, the OSEC Chief Executive Officer and Mr. Wolfgang Schanzenbach, OSEC Asia Pacific Regional Director, were on official visit in the country that includes partnership with the PhilippineSwiss Business Council, supported by the Swiss Embassy. Held at The Red of Makati ShangriLa, the PSBC Breakfast Meeting with OSEC Officials produced a successful discussion and exchange with representatives from SMEs, from the furniture, jewellery, and food sectors, with participation from the Department of Agriculture. The results include insights and advice from the OSEC guest speakers on Swiss consumer behavior, market research, research on Swiss regulations and policies, product and quality consistency, packaging and presentation.

This activity is based on the Councils business matching strategy on Industry Focus on industries, products and/or services of high success probability, with mutual business potential for both the Philippines and Switzerland. The Councils Industry Focus is on SMEs, Tourism, BPO/KPO, and Mining. With the official visit of the OSEC officials recently, the Council saw the opportunity to tap their knowledge and insights on how to best improve commerce and trade between the two countries based on the Councils Industry Focus.

The OSEC officials with the Breakfast Meeting participants

Daniel Kung during a light discussion with PSBC directors

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ALPS-VICTORINOX LIVE AUCTION AT THE GMM

Winners of the Live Auction during the PSBC 1st 2012 GMM: Daniel Zuellig (winning bid for WT Hardside in Steel) Director, F .E. Zuellig (M) & Bridgebury Realty Corporation Rosario Cajucom-Bradbury (winning bid for Tourbach Accessory Tote) Chairperson, PSBC Managing Director, SGS in the Philippines Peter G. Coyiuto (winning bid for Mobilizer NXT 4.0 in Red) President and CEO, First Life Financial Company, Inc. David Halley (winning bid for WT Hardside in Steel) COO, Philippine Association Smelting and Refining Corporation (PASAR)

Victorinox Travel Gear Showcase at the PSBC GMM

The bid winners with Ambassador Sieber (left to right): David Halley, Rosario Cajucom-Bradbury, Ambassador Sieber and Daniel Zuellig. Not in the photo is bid winner Peter Coyiuto.

Bid winner Daniel Zuellig during a light moment with Ambassador Sieber

PSBC AT MUBA 2013

Following the historic success of the private-government sector partnership for the Philippines Guest Country feature in MUBA 2009 consumer/trade exhibition and fair at Basel, Switzerland, and the Councils representation during MUBA 2010 and MUBA 2011, preparations are underway for the Councils participation in MUBA 2013. The Philippine representation for next years MUBA will revolve around the concept of a Barrio Fiesta Market, that highlights the following pavilions: The preparations for the PSBC participation are led by Directors Mabelle Bagtas and Benjie Los Baos. Coordination are also being conducted for the participation of Filipino communities in Switzerland through H.E. Leslie Baja, the Philippine Ambassador to Switzerland. For those interested to join the MUBA 2013 Exhibition and Fair Pavilion and be a part of Philippine-Swiss history, please contact Mabelle Bagtas (through email address mabelle@stamm.com.ph) and/or Benjie Los Baos (through email address benjamin.losbanos@sgs.com).

ARTS AND CRAFTS (a retail

exhibition/promotion of natural fibers)

FooD & BEvErAgE (a restaurant

pavilion/food retail showcase of a fusion of cuisine from the Philippines, including choco-mango specialities to be produced on the spot, Coffee (which includes a unique Coffee Tasting Experience with Civet Coffee from Asipulo/Ifugao Region), Tropical Fruit Juices, and other food and beverage products) TOURISM (country promotion activities)

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VISION FOR zUELLIG BUILdING GOES BEYONd 33 STORIES

Three years after groundbreaking, the 33-story Zuellig Building, a new landmark at the corner of Makati Avenue and Paseo de Roxas in the Makati CBD, is soon to be completed. The vision for the building, pre-certified by the United States Green Building Council (USGBC) at the Gold level of its LEED program for Leadership in Energy and Environmental Design exceeds the , office towers height of 155 meters. Speaking during the first General Membership Meeting of the PhilippineSwiss Business Council (PSBC) for 2012, Daniel Zuellig, Director of F . E. Zuellig (M), Inc. and Bridgebury Realty Corporation, revealed that the project team is aiming for a LEED Platinum certification, the highest globally recognized standard for green buildings. Typically, the USGBC confers its certifications about one year after completion of projects enrolled in the LEED program. In June 2009, the USGBC awarded the Zuellig Building with pre-certification at Gold level under the LEED-CS (Core and Shell) program. As we have already reached a number of milestones well beyond the minimum requirements for a Gold certification, we are now aiming for Platinum. With extra effort, we stand a good chance, Zuellig said. In addition to the benefits of sustainable architecture and design, such as energy savings, reduced water consumption and a healthy workplace, Zuellig sees in the LEED certification a testimony to the world-class competencies of the Philippines. LEED certifications for high-rise office buildings are recognized in a global context as a world-class achievement. A Platinum certification would demonstrate to the world that Makati City and the Philippines can live up to the very highest international standards, he said. This is the ambition we have for this new building. Final completion of the project, including the landscaped area and the Food Plaza in the low-rise annex along Makati Avenue, is scheduled for October of this year. The office tower will be ready for a soft opening as early as July, and some of the first tenants have already started fit-out works. Conforming to the exacting standards of the LEED rating system, the building will provide measurable benefits in terms of energy savings, lower operating costs and superior indoor air quality. The buildings specifications also pave the way for tenants to obtain additional LEED certifications for their individual interior spaces. The Zuellig Group, which will itself occupy one and a half floors of the building, owns and manages a portfolio of industry-leading businesses across the Asia-Pacific region. The groups roots are in the Philippines and go back to the early 1900s when Frederick E. Zuellig came to Manila in search of a business career in trading. Building on its long and diversified business experience in Asia-Pacific, the Zuellig Groups principal activities are in healthcare products, agribusiness, agricultural equipment, industrial supplies and systems, insurance and property. In the Philippine healthcare sector, Zuellig is synonymous with distribution and manufacturing services, but also increasingly recognized for the programs of the Zuellig Family Foundation to improve public health systems and health conditions in disadvantaged rural communities. With information from zuelligpharma. com. Image from zuelligbuilding.com
The design of the Zuellig Buildings distinctive all-glass faade is inspired by the vernacular pattern of bamboo screens and serves to reduce heat gain.

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COMPANY IN FOCUS
ZETOS Swiss Forensic Supply Phils., Inc. successfully presented the latest security technology, nanoTRACEid , in a Secured Verification Network, during the PROTECT 2012 International Exhibition and Conference at The Peninsula Manila in Makati. PROTECT 2012 is a gathering of think-tank experts and specialists involved in security and safety challenges. ZETOS Swiss Forensic Supply Phils., Inc. is a leading distributor of: security elements based on the latest technologies from leading partners in Europe, designed for protection of original documents such as passports, ID cards, and Brand Protection; complete systems and devices to Track & Trace documents or high value products to verify its originality; and, non-lethal tactical tools to protect personnel such as alarm devices, sophisticated multi-functional torches. The company is an important partner in Europe to Government Agencies and the Security Industry in the fight against fraud and related crimes. It established in the Philippines in 2009, based in Makati City. The nanoTRACEid in a Secured , Verification Network secures the authenticity of an optically personalised image and associated texts on ID cards or passports, making them practically impossible to manipulate. The principle is based on a secure link between biometric information, personalized text and the personalized portrait image. The linkage information is encoded and stored in the personalized portrait image itself with leading-edge secure digital data-hiding methods. ZETOS complemented this SVN system with a local version securing ID Cards, using encrypted QR code and smart phones to verify its authenticity.

zETOS SWISS FORENSIC SUPPLY PHILS., INC.

Members of the PSBC Board of Directors visit the ZETOS exhibit at Protect 2012: (left to right) PSBC Board Member Melanie Zoref, Senior Trade Officer, Swiss Embassy of the Philippines; Marcel Thenu, President, ZETOS; Rosario Cajucom-Bradbury, Chairperson, PSBC; and Enrico Rampinelli, Chief Executive Officer, ZETOS

ZETOS Swiss Forensic Supply Phils. is a member of the Philippine-Swiss Business Council, with the active participation of its president, Marcel Thenu. For further information on ZETOS, visit their website www.zetos.com.ph or email through info@zetos.com.ph.

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PHILIPPINE SWISS BUSINESS PORTAL

In a recent update from Council Director Luis Mendez, the Co-Chair of the PSBC Business Matching Committee, the Philippine Swiss Business Portal underwent a quality assurance test and has been fully online again since 25 April 2012. PSBC members can expect invitations for them to officially sign in for their first year free-of-charge access of the portal while the other components for a fully functional business site (i.e. sponsorships, strategic links and partnerships, information, and advertising) will be finalized within May 2012. This includes the use of the Business Portal for the online auction of the Aid Line Philippine-Swiss -Victorinox Travel Gear partnership in which Victorinox luggages will be auctioned off with proceeds for the benefit of the outreach and community service projects of ALPS. The PSBC Business Matching Committee is co-chaired by Pat Cortez of DKSH and Mr. Mendez of Komodo Artcrafts.

SON OF PSBC MEMBER TAkES FIRST GRANd PRIX WIN

Another First! 21-year-old Marlon Alexander Stockinger becomes the first Filipino-Swiss race car driver to win a formula race in Europe, making a podium finish in the prestigious GP3 series in Barcelona, Spain recently. Driving for Status Grand Prix team in the opener of the 2012 GP3, Stockinger also relished the opportunity to hear the Philippine National Anthem, Lupang Hinirang during the races awarding ceremonies. Stockinger, speaking through his team, Status Grand Prix, described his achievement as, something that has only previous happened in my dreams! . To stand on the podium steps in Monaco, where people like Ayrton Senna once stood is mindblowing. And for it to be after my first win in GP3 is incredible, he added. Stckinger is the 2006 Asian Karting Champion, 2007 Philippine Rotax Max Champion and the 2008 Formula BMW Pacific Scholarship Winner. He is the son of PSBC Member Thomas Stockinger, Chairman of Swiss Finance & Investment Corporation. This article based on online media articles from: Sports Unlimited: Pinoy Pride Marlon Stockinger http://www. abs-cbnnews.com/current-affairsprograms/05/25/12/sports-unlimitedpinoy-pride-marlon-stockinger Stockinger has Philippine national anthem playing at Euro podium for the first time http:// www.gmanetwork.com/news/ story/259791/sports/motorsports/ stockinger-has-philippine-nationalanthem-playing-at-euro-podium-forthe-first-time Marlon Stockinger personal website http://www.marlonstockinger.com/ profile.html

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PSBC OFFICERS ANd BOARd OF dIRECTORS: CHAIRPERSON

Rosario Cajucom-Bradbury

SPECIAL THANkS TO THE FOLLOWING FOR CONTRIBUTING INFORMATION TO THIS ISSUE:

Hazel Gonzales Jay-R Patron

VICE-CHAIRPERSON
Urs Hebeisen

dIRECTORS
Patrocinia Cortez Reiner Gloor Edith de Leon Luis Mendez Benjamin Los Baos

WHATS NEXT?
JULY 2012 BUSINESS FORUM Major Developments in the Financial Industry Resource Speaker: Martin Kleger, UBS 24 July 2012, 12 Noon Angus Steakhouse, Yakal St., Makati For registration, please contact Rosal Sy (email address: rosal.sy@sgs.com)

EdITORIAL TEAM
For feedback and suggestions on this issue, please contact any member of the Editorial Team. Rosario Cajucom-Bradbury Urs Hebeisen Patrocinia Cortez Edith de Leon Benjamin Los Baos Reiner Gloor Luis Mendez Mabelle Bagtas PSBC Secretariat (c/o Angelica dela Cruz) rosario.cajucom-bradbury@sgs.com urs@stamm.com.ph patrocinia.cortez@dksh.com edita.deleon@ph.nestle.com benjamin.losbanos@sgs.com rwgloor@buerglipharma.com luismendez@komodo-online.com mabelle@stamm.com.ph angelica.delacruz@philippinechamber.com

2012 Philippine-Swiss Business Council (PSBC). All rights reserved. The information contained herein is provided as is and the PSBC does not warrant that it will be error-free or will meet any particular criteria of performance or quality. Do not quote or refer any information herein without the PSBCs prior written consent. Any unauthorized alteration, forgery or falsification of the content or appearance of this document is unlawful and offenders may be prosecuted to the fullest extent of the law.