It’s an uphill battle, but they know it will get easier as more and more
businesses succeed. They are holding a seminar on the topic at theiroffice next week and they are already offering their services asmarketing professionals to companies that are interested incrowdfunding their ventures. "When you only have a dream, powerfulmarketing materials become some of your greatest assets," saidBlacharski.
That’s where a good marketing video comes into play, according to
Blacharski, who has been in the PR business for more than 20 years. Hereceived his start in Silicon Valley, during the heady days of the DotcomBoom that made many of his clients very wealthy people, and he has akeen sense of smell when it comes to trends, particularly technologicalones.
“Web video is one of the most effective ways to market your company
on any platform. However, it proves to be particularly helpful on
crowdfunding platforms, as we’re learning,” Blacharski said. “Ugly Dog
Media uses their resources to create crafty little videos for their clients
on a daily basis, but it’s more difficult to 'eat your own dog food' as we
say in the ad business and do it for yourself, because the resources are
only going out, not coming in. It’s difficult to work for free when you’rereally small.”
Ugly Dog Media has been working hard to help their friends andbusiness associates to understand the importance of the crowdfunding
trend, but it’s a slow process. That said, some friends and associates are
not only beginning to understand but are banding together to help theteam create marketing resources, such as web videos, in their spare time.