Ugly Dog Media's Crowdfunded Launch of Bizipede.com Shows Early Success andBroad Participation
Ugly Dog Media, Inc. is facing head-on the challenge of trying to sell a newidea with a limited budget, drawing on the power of crowdfunding to initiate abig launch.South Bend, IN (PRWEB) July 13, 2012
Ugly Dog Media, Inc. is facing achallenge that every smallbusiness goes through
–
growingpains. The fledgling marketingfirm based in South Bend, IN,provides PR and marketingservices to clients around theworld, but their latest in-houseventure,Bizipede.com,which has
the potential to be one of the mostpowerful internet marketingresources to businesses of allsizes, requires more man powerand resources; something that isoften in short supply for manysmall businesses and startups. Toaddress this issue, the company isgetting creative.The irony is not lost on Dan Blacharski, president of Ugly Dog Media,
Inc., that the company is searching for ways to get noticed in order tocreate Bizipede.com, a marketing tool that helps small businesses to
market themselves. The company has proved time and again that they
know how to get their clients noticed in the press, and they’ve put those
same impeccable skills to work to garner attention for Bizipede.com
from CBS News’ Market Watch and Yahoo News, among others.
Bizipede.com is a marketing tool that solves many vexing problems of small businesses from coast to coast. The concept was conceived
through Ugly Dog Media’s real world experiences, helping small businesses compete with the big dogs. Now it’s an egg that’s ready to
hatch. However, in order to create the early beta site and subsequentlythe whole shebang, they need to raise money, and crowdfunding maywell be the definitive answer--not just for Bizipede.com, but for many of the small businesses that Ugly Dog Media serves.Alas,
it’s not easy to raise money when you don’t have something
tangible yet to offer. Inspired by the success of start ups that are usingnon-equity based crowdfunding platforms, like OUYA, which has raisedmillions of dollars in a matter of days, Ugly Dog Media knows that withthe help of the right ingredients, timing, and audience, it is possible tofund small business projects without the help of a bank loan. Ascrowdfunding platforms like Kickstarter and IndieGoGo continue toprove the power of this movement away from the traditional bankingsystem, and, as the SEC regulations on equity-based crowdfunding allowfor the opportunity to not only raise capital, but create partnershipsthrough investors around the world
–
this very real problem of
“tangibility”
is going to be at the crux of whether or not great ideasmake it.Ugly Dog Media is only too aware of the coming wave of excitement
and opportunity offered by crowdfunding. They’ve been working to help
customers and local entrepreneurs to appreciate this on a daily basis.
It’s an uphill battle, but they know it will get easier as more and more
businesses succeed. They are holding a seminar on the topic at theiroffice next week and they are already offering their services asmarketing professionals to companies that are interested incrowdfunding their ventures. "When you only have a dream, powerfulmarketing materials become some of your greatest assets," saidBlacharski.
That’s where a good marketing video comes into play, according to
Blacharski, who has been in the PR business for more than 20 years. Hereceived his start in Silicon Valley, during the heady days of the DotcomBoom that made many of his clients very wealthy people, and he has akeen sense of smell when it comes to trends, particularly technologicalones.
“Web video is one of the most effective ways to market your company
on any platform. However, it proves to be particularly helpful on
crowdfunding platforms, as we’re learning,” Blacharski said. “Ugly Dog
Media uses their resources to create crafty little videos for their clients
on a daily basis, but it’s more difficult to 'eat your own dog food' as we
say in the ad business and do it for yourself, because the resources are
only going out, not coming in. It’s difficult to work for free when you’rereally small.”
Ugly Dog Media has been working hard to help their friends andbusiness associates to understand the importance of the crowdfunding
trend, but it’s a slow process. That said, some friends and associates are
not only beginning to understand but are banding together to help theteam create marketing resources, such as web videos, in their spare time.
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Ugly Dog Media's Crowdfunded Launch of Bizipede.com Shows Early Success and Broad Participation
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