The brochure display rack has been a feature of brick-and-mortar travel agencies for decades. Who does not marvel at the colorful booklets with Disneyland packages, Dude Ranches, Cruises to far-away ports, Europe by luxury motorcoach, River Expeditions, and African Safaris?
Traditionally, Travel Agents acted as distributors (or agents) for the brochure suppliers and they earned good commissions for selling tours. The internet is changing this relationship because clients can contact suppliers direct via the web.
The role of the Travel Agent is changing and progressive agents are becoming Travel Professionals who charge fees for their travel expertise.
Today's Travel Professional represents his/her paying client and not the supplier, and needs to provide expert advice before booking any trip. It is professional suicide to sell a brochure safari without careful analysis of the itinerary, cost, service and value.
The Safari Itinerary Review is part of the Ferris & Schoeman East Africa Safari series designed to educate a new generation of Africa Travel Professionals.
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