Eduardo Guadalupe

Canada and Brazil

edguadalupe@hotmail.com (647) 226.2777 595 Conacher Dr. Toronto ON M2M 3M9SUMMARY• Development and executive coordination of... (More) edguadalupe@hotmail.com (647) 226.2777 595 Conacher Dr. Toronto ON M2M 3M9SUMMARY• Development and executive coordination of marketing and sales actions that deliver high and expressive increase of market share and profits.• Over 15 years of experience in Management, Marketing and Sales.• Master’s Degree in Marketing.RELEVANT SKILLSManagement• Negotiated contracts and coordinated the relationship with multinational companies as Yamaha, Bosch, Toyota, Amanco, MWM, VW, Sundown Motors, National Instruments, Tigre, Sayerlack, New Holland, Vale do Rio Doce, Volkswagen Trucks, Petrobras and others;• Responsible for US$ 20 million project resulting in dramatic increase of profit, as well as reduction in spending;• Coordination of team with 82 people and opened many new business units. Marketing • Coordination and development of marketing campaign that resulted in the expansion of market share in more than 60%;• Preparation and implementation of market research projects in the areas of brand perception, customer satisfaction and loyalty; • Implementation and management of CRM program which generated an improvement of 60% to 96% in customer satisfaction.Sales• Development & implementation of sale strategy that growth of three times the number of the company’s business clients;• Directly responsible for the inclusion of product in over 180 points of sale;• Responsible for nationwide sales force coordination.EMPLOYMENT HISTORY• Key account Manager - SENAI National 2005-2009 Adopted strategy of partnerships increased, on average, 10 US$ million per year and significantly reduces the revenue expenditure.• Marketing Manager - SENAI Santa Catarina 2002-2005 Structured Marketing Department, creating an in-house unit to develop marketing campaigns; Results include a 36% increase in product and brand satisfaction (60% to 96%), as well as significant growth of market share - up to 30% per year.• Director - Nicola Consórcio (Car Dealership) 2001 Developed and implemented new sales strategies, which included an employee incentive program, and resulted in a 8% increase in regional market share in one year.• Senior Manager - Telet S/A – Telecomunicações Banda B 1999-2000 Coordinated 32 retail branches and opened six new business units in one year. Also, was responsible for implementing strategies which increased market share from 18% to 49% in one year.• Sales & Marketing Manager - Dauper Cookies Factory 1998-1999 Developed and implemented production outsourcing strategy for retail brands, resulting in significant increase of customer base.• Sales Associate - Johnson Wax Co. 1995-1997 Responsible for sales in the Midwest region of Brazil, with average growth of regional sales around 40% per year.• Managing Partner - Guadalupe & Costa Ltda. 1993-1995 Directly responsible for the inclusion of products in more than 180 points of sale• Intern, Mgmt. of the Food Sector - Carrefour de Brasília 1993GRADUATE TEACHING EXPERIENCE • Marketing Research – CECAP College 2005-2008 • Marketing – Decisão College 2003–2005 • Marketing – College of Santa Catarina 2002 • Business Management Integrated Regional University- Graduate Program 2001 • Marketing - Taquara College 1999-2000 • Financial Management- University of Caxias do Sul 2000EDUCATIONAL BACKGROUNDMasters Degree UFRGS – Master’s Program, Marketing 1997-1999 Universidade Federal do Rio Grande do Sul Post-Graduate Diploma SBU –- Entrepreneurship (165 hours) 2000 Sebrae Business UniversityPost-Graduate Diploma CEPE Brasília – National Strategy (450 hours) 1996 Associação Diplomados da Escola Superior de Guerra University Degree UNB – Honours B.A., Business Administration 1991-1995University of BrasiliaOTHER INFORMATION / COURSES • High Impact Sales – ABAC 2001 – Florianópolis, SC• CRM – VM 2001 – Curitiba, PR• Course in Marketing Research II 2004 - CEPA/UFRGS • Marketing and Communication Techniques - 2003 - SEMESP • Business Excellence – 2003 - Fadel• Developing Work Team - 2003 – Dimensao• Course in Marketing Research II 2004 - CEPA/UFRGS • Course in Balanced Scorecard 2004 – SENAI/SC• Strategic Planning for Colleges – 2004 – CM Consultoria• Systemic View – 2004 – Dimensao• Writing and interpretation of contract – 2006 - IDEMP• Leaders Formation – 2007 - Fundacao Don Cabral and CNI• Teaching Tech 2007 – Marcondes & Associados• Innovation and competitively – 2007 - SENAI • Normalization – 2008 - Inmetro• Technological Services - 2008 - SENAI/DN• Manager Formation Course – 2007 – 2008 – Fundacao Don Cabral• How to Manage the time – 2008 – SENAI/DN• Others (Less)

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Male

647-226.2777

http://eduguadalupe.blogspot.com/

Marketing

Marketing, Sales, Business, Adds