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GOOGLE ANALYTICS

SETUP GUIDE

GA.JS Second Edition

advanced support.http://www.analyticsexperts.com/resources/support/ train.http://www.epikone.com/seminarsmonitor.http://www.sitescanga.com report.http://www.analyticsview.comresources.http://www.analyticsexperts.com

Step 1:

Create A Google Analytics Account................................................................Page 4

Step 2:

Analyze Your Website...........................................................................................Page 5

Step 3:

Create A Profile, Filter, and Goal........................................................................Page 6

Step 4:

Add Tracking Code To Your Website...............................................................Page 12

Step 5:

Link Google Analytics and Google AdWords........................................................Page 13

Step 6:

Configure E-Commerce Tracking.....................................................................Page 15

Step 7:

Tag Your Advertising Links.................................................................................Page 20

Best Practices

........................................................................................................................Page 23

Analytics Resources

...........................................................................................................Page 24

TABLE OF CONTENTS

NEED MORE HELP?

If you require further assistance with your Google Analytics setup, configuration andongoing troubleshooting, EpikOne can help with our Professional Support Plans.

Purchase either the 3 Hour or 8 Hour Plan within 30 days of downloading thisguide and automatically receive an additional hour of support FREE ($250 Value)!

Visit

www.AnalyticsExperts.com/Resources/Support

to learn more!

Welcome to the world of Web Analytics!

You may not know it, but you have just taken the first steps to increasing thesuccess of your online channel. Our goal is to help you set up Google Analyticscorrectly so you can make sound business decisions.As a Google Analytics Authorized Consultant, we have worked with a large groupof diverse clients. We have learned thebiggest challenge facing GoogleAnalytics users is getting the installation configured correctly. If the setup isincorrect, then the resulting data will be useless or potentially harmful to your decision making process. That is why we have created this starter guide - to helpyou configure Google Analytics for your particular business.Based on our experience, we feel there are three factors to a successfulimplementation of Google Analytics:First, start with a macro understanding of your website. Answering simplequestions like, "Why do I have a website?" or "What do I want my visitors to do?"will help in the implementation and configuration. Why? Because the specificactions that you want your visitors to take are derived from these bigger goals. If you cannot answer the big questions then it will be difficult to grasp the details.Second, take your time. While it is true that a basic implementation of GoogleAnalytics can happen in minutes, your specific implementation may be different.Read through this guide thoroughly and get acquainted with the concepts. Thengo back and see how these concepts apply to your site. Come up with animplementation plan and at the very least, spend a week working on your GoogleAnalytics installation.Finally, ask questions. If there is something you do not understand, or that needsclarification, contact us. Remember, you are going to use the data in GoogleAnalytics to make important business decisions. If the configuration is incorrect,then the data could be wrong. UseSiteScanto verify your installation once youare finished.Good luck!The Team

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GAJS Setup Guide

You may not know it, but you have just taken the first steps to increasing the
success of your online channel. Our goal is to help you set up Google Analytics
correctly so you... (More)

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Category:	How-To Guides/Manuals
Rating:
Upload Date:	03/28/2009
Copyright:	Attribution Non-commercial
Tags:	google analytics Product Manuals google analytics Product Manuals (fewer)