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Weekly Tips to Establish Your Online Presence: YouTubeYouTube has revolutionised our approach to video creation, marketing andappreciation. The old rules of TV broadcast are out the window, and now you’refree to ‘Broadcast Yourself’ online.What could be better for increasing your online presence than rich video content?Creating Video ContentYes, you guessed it. The most important ingredient to using YouTube to increaseyour web visibility is content. Regular content creation means there is alwayssomething new and fresh online, and there are plenty of ways to create contentwithout becoming repetitive or predicable.Create your own YouTube channel, using your standard name (or other term you’relooking to promote), and provide detailed information about yourself. Befriendothers with similar content topics and promote your YouTube channel wherever youcan. Remember to add the link to your YouTube Channel from your LookupPage profilefor maximum exposure.Respond to other users’ videos through your own, join the conversations and becomean active member of the YouTube community. Be it praise or a question posed, thisweb presence tactic is good for spreading your username across a large surfacearea while also interacting with others.When you upload a new video, be sure to include the exact keywords surroundingyourself and the selected video, and provide enough information to make itinteresting to the user (i.e. give it an accurate title as well as a catchydescription).Below are some ideas of what you could do to market yourself using YouTube:•Video blogs or a series of vodcasts.•Adverts and commercials.•Video press releases.•Competitions, contests and challenges.•Product and service demonstrations.•Tutorials.Always consider your viral potential (both good and bad). This should always be onyour mind when writing a video script or shooting footage. If your content issolid, you may just attract some valuable viral attention – if your content is notup to standard, it may receive negative attention. Either way, make it as easy aspossible for users to pass on the knowledge of your YouTube channel.How to Promote Your VideosEmbed your videos in your blog posts or website and create content to support it(remember those keywords). Now you can promote your blog post as usual and inviteusers to view your video (and also point out that you have a YouTube channel towhich they can subscribe).Submit both the blog post and the video to social bookmarking sites; Twitter andFacebook are also great places to release information about new content.Monitorthose viewing numbers, ratings and comments to see what you’re getting right, andwhat you’re getting wrong.Interested in other ways to increase your online presence? Find out more about howto do so by reading the following posts:
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