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An Introduction to Social Media Optimisation (SMO)Social media, specifically focussing on the social networking sites, is rapidlybecoming the staple form of content online – user generated content is also someof the most valuable, as it is the honest voice of the public.Sites such as Facebook, Twitter and YouTube are among the more popular andprofitable social networks. They’re freely available for anyone to use, and arechallenging the convention of traditional media. Social media optimisation, orSMO, involves using this new form of media to increase your web presence andoverall credibility.Clever ContentOptimise for your keywords, but always try and use fresh content rather thanreplicating old copy across the internet. Include the appropriate keywords, butnot so much that the reader finds it repetitive.Blog Above All ElseBlogging is the best way to create content on an ongoing basis, as there is alwaysa new angle to take or industry news to relate – it’s not like setting copy intostone on your formal website; it has the potential to be much more personal andinteractive than that. Read this post on how to use blogging to increase youronline presence for more information on the topic.Micro-blog! Even more uncomplicated, personal and interactive, micro-bloggingplatforms such as Twitter are great ways to increase search engine visibilitythrough the community of users.Create Profiles Across Social NetworksScour the internet for areas where you can create a presence. You don’tnecessarily have to be an active member, but by creating profiles with your chosenkeywords you can claim the online address before someone else does and increaseyour search engine visibility while you’re at it. In comparison to many of thesocial networking sites, LookupPage is simple to use and focuses on getting highvisibility for your profile.If you haven’t signed up yet, find out more about this network now.Share and Share AlikeEverything you do online should be easy for users to share. Chicklets are thelittle buttons which are inserted added to blogs and websites making socialbookmarking possible at the click of a button. Use them in your content, andbookmark your new blog posts. We will be looking at how to use social bookmarkingsites to increase your web presence in the future, so remember to keep an eye outon this blog.Interact and Be Part of the GangPossibly the most important aspect to SMO is social discussion and commentary.It’s no good being silent or stagnant online – the internet is way too interactivefor that. Comment on blogs, ask questions, provide answers and generally just useyour pulpit wisely.Manage Your Online ReputationIf you don’t have any online reputation management services, it may be a good ideato invest in – or at least set up some simple reputation management tools likeGoogle Alerts, Yahoo! Alerts and Twitter notifications to inform you of anycontent containing your keywords.With ORM you can not only monitor your online presence, but also attend to it
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