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Weekly Tips to Establish an Online Presence – BloggingYour Google CV is vitally important to your online brand and as a result you willneed to strive to occupy as many of the listings on page one of the Search EngineResults Pages (SERPs) as possible. There are a variety of ways to achieve this andwe will be looking at a new set of tips to help you establish and heighten youronline presence each week.A Quick Look at BloggingDerived from the word weblog, a blog is essentially a website that sportscontinuously updated information in the form of posts that are displayed inreverse chronological order. Typically a blog will sport the following features:content area, title, comment area, an archive of older posts and a feed whichusers can use to subscribe to it.A blog allows individuals the opportunity to foster an online identity, engagewith a community and establish themselves as experts in a given arena. Blogsenable you to participate in conversations taking place in your industry or areaof specialisation as well as allow you to build your own voice – all the whileheightening your web presence.To build your online brand via blogging you will need to implement a solid blogstrategy. Think about the goals you want your blog to achieve and ensure that eachpost is geared at achieving them. Our blog, for instance, exists to provideinformation on personal branding and reputation monitoring as that is the spherein which LookupPage operates. But remember, a blog can not be a purely promotionaltool – if readers wanted information on you or your offering exclusively they’dvisit your website.Better Blogging TipsThere are millions of blogs in existence with new blogs being launched everysecond. But not all blogs are created equally, in fact more than half of the blogslaunched don’t make it past the first three months. If you are serious aboututilising blogging to establish an online presence, you will need to make acommitment to do just that. Blogging does take work, but the rewards are worth it.In order to make sure that your blog is attracting readers and that its profile(and by association yours) is being raised daily, you’ll need to pay specialattention to the flowing tips for better blogging.Promote your blog – With millions of blogs in existence, you’ll need to promoteyour blog in order to attract readers. There are many ways in which you canpromote your blog. Listing your blog in blog directories like Blog Hub, Technoratiand Bloglisting is a good start.Using your preferred social networking or business networking site is anotherexcellent way of alerting your friends, colleagues and clients to the existence ofyour blog and where they can find it. You are also able to list your blog on yourLookupPage profile which will enable anyone interested in learning more about youto find that information easily. Adding your blog to your LookupPage profile willalso lend a certain air of credibility to it. Your blog will be tied in to yourprofessional self - the “you” that you want potential clients, invertors oremployers to meet. If you are in the online marketing game, a link to your blogwhich details your daily TV viewing habits should be scrapped in favour of a blogwhich offers insight into your industry.
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