michael iva

michael iva scribbled:

Hi readers, this is Michael Iva. If you enjoyed my manifesto, please forward it to your friends at: www.changethis.com/32.04.100WaysKillC... Thank you

24 p.

100 way to kill idea

ChangeThis / Ways to Kill a Concept: / tM / 100 / By Michael Iva / Why Most Ideas Get Shot Down / tM / No 32.

From: Abdulkhaliq

09 / 01 / 2009

Name

michael iva

Location

Chicago, IL -USA

Bio

Michael Iva, President / Creative Director of Qually & Company, Inc. and QuContent (Chicago), an internationally renowned New Product Launch Specia... (More) Michael Iva, President / Creative Director of Qually & Company, Inc. and QuContent (Chicago), an internationally renowned New Product Launch Specialist, Designer, Writer, Anti-Propagandist, Marketing Expert, Part Time College Professor, Lecturer, Entrepreneur, Businessman, Philosopher, Poet, and Catch & Release Fisherman, who has helped to successfully position, reposition, or launch 128 new products and services and issues (more than any other 'individual' practitioner in the U.S.A.) into many different market places; generating countless billions in profitable sales for major corporations around the world.Iva either generates new proprietary product concepts for QuContent, OR launches and sells the new product concepts of others through Qually & Company.He operates in a world of things that are either: new, improved, unique, different, and/or better; things that act like a catalyst for change, which most people are not familiar with.When it comes to successful new product development and introductions Iva mentions, "There are no maps, just guides.™" If there were maps for success, every new product or service launch would be a success... well they're NOT. Eight out of 10 new ventures fail immediately. Of the two that survive, one will fail in the next three years. So the moral of the story is, if you do not know where you need to go, many paths will take you there'; unless you are shown the way by a guide who has been there before. Iva is that guide.Iva is to new product development and launches what Obstetricians and Pediatricians are to prenatal and postnatal care of babies. New humans require the same specialized attention in the early stages of their life span, before and after their birth; that their new products and services also require."I believe when it comes to new product development and launches one should always remember that the rung of a ladder was never meant to be rested upon, but only to hold a person's foot long enough to enable them to put the other foot somewhat higher. So hold on to the 'old' just as long as it is good and grab the 'new' just as soon as it is better." ~ Michael Iva ~ALONG THE WAY:- Iva has won over 600 awards for creativity in the areas of design, art direction, copywriting, creative direction, broadcast production, from his industry and peers.- Iva holds 4 US patents on his own new proprietary products.- Iva was voted one of the TOP 100 creative people currently working in the U.S. advertising and marketing business, by Adweek magazine.- His creative work is internationally recognized, and has been published in 154 books, textbooks, book forwards, or trade magazines around the world.- His work is part of the permanent collection of the Chicago Historical Society.. . . Words to the wise:1. Have Iva help you with your next new product launch, or assist you with your product or service positioning, re-positioning, re-purposing, or line extension needs.2. Have Iva give a teleconference, video conference, or live seminar to help your people become more creative and then understand how to sell their ideas easier so as to increase their batting average and your bottom line. He is a very insightful and engaging speaker.DOWN LOAD your FREE PDF copy of Iva's latest manifesto on creativityhttp://www.changethis.... ALONG a FREE copy of Iva's manifesto to all your friends, HERE--http://www.changethis..... Business owners and advertising agency creative directors, use Iva as your private Coach, Consultant, and Consigliere for you and your businesses best interests, results, and profit. Your success, is the source of Iva’s success.Contact Michael at ivamichael(at)hotmail.com . . . before your competition does.Qually & Company, Inc./ QuContentSince 1979--Idea People Who Help Make Things Happen--Quality we can both be proud of and embracehttp://quallycompany.c... 1979-2007 Qually & Company, Inc. All rights reserved. There are no maps, just guides and Idea People Who Help Make Things Happen and Quality we can both be proud of and embrace are all registered trademarks of Qually & Company, Inc.. . . Meanwhile, in the grand scheme of things, I'm just the guy manning the BBQ grill with the "Kiss the Cook" apron on.More importantly, what's new or improved with you?MichaelPS--Please let me know what you think of my essays, my readers are my muse. (Less)

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