This article has good information for the entrepreneur that wants to add radio to his company marketing campaigns. The radio campaign writing exercise within this article, is very helpful to get someone started thinking about a campaign. Radio is a great way to reach your local market and to stay involved. I host a national radio show, Business Profits Radio (www.businessprofitsradio.com ), where successful entrepreneurs share their secrets for other business owners to learn. I have found that adding radio was a terrific way to reach people and create loyalty.