Thanks for sharing this document. If you're interested in learning more about the marketing thought leadership that's behind DDB's world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference. Follow the link to view some great case studies or watch some videos on YouTube here http://www.youtube.com/user/natureofm...