Excellent, it is related to win-win-win papakonstantinidis model. Indeedwin-win-win Papakonstantinidis conceptualization is of high value because it comes from theoretical, academic and empirical level starting from the “bargaining games theory analyzing individual winning strategies, through the utilities/shares possible combinations between two “players”. As a marketing scholar, I personally find the concept quiet interesting if a transfer of the pure trust theory to a marketing context can be achieved in order to analyze marketing phenomena, especially the hermeneutics of the types of negotiation in which the buyer and seller of a good/product/service dispute the price which will be paid and the exact nature of the transaction that will take place and eventually come to an agreement. Examining the Papakonstantinidis concept from a marketing aspect, the contribution of the conceptualization in Marketing is also seen if bargaining can be approached as an alternative pricing and promotion strategy to fixed prices. Optimally, if it costs the retailer nothing to engage and allow bargaining, he can divine the buyer’s willingness to spend. It allows for capturing more consumer surplus as it allows price discrimination, a process whereby a seller can charge a higher price to one buyer who is more eager (by being richer or more desperate). Haggling has largely disappeared in parts of the world where the cost to haggle exceeds the gain to retailers for most common retail items. Papakonstantinidis model has a very strong potential to be proven as a “revolution” in the Marketing Science, as it introduces the third pole (community) in the bargaining processes between a seller and a buyer.