dcesarini

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Pepsi Breathtaking Design Strategy

Internal branding document by Arnell Group surfaced revealing the research to support Pepsi's new logo (Source: Gawker.com)

dcesarini

Business & Law, Marketing

04 / 26 / 2009
Name
dcesarini
Location
Vancouver, BC
Bio
Gender
Male
Website
http://twitter.com/dcesarini
Occupation
Marketing
Interests
interested in marketing, business, technology, and financial services
Lately I've been reading
When Markets Collide by Mohammed El-Erian, The Post-American World, Blink, Crossing the Chasm, Gr... (More)