"I'm OK--You're Not" won the 2006 San Diego Book Award for "Best Spirituality/Religion." About the book, Michael Spencer (aka, the Internet Monk) wrote, ” …. Shore is a humorist whose work is more comedic than Donald Miller, and his appeal to Christians is more direct. Shore is preaching and teaching under the comedy, and he’s very effective as a critic and motivator. Shore turns evangelism upside down and engages in just enough hyperbole to effectively make the point. ... Shore ends each chapter with sets of extended comments from unbelievers on what they want to say to Christians. Shore calls these sections 'Ouch,' and that’s what they are. These unbelievers are articulate, thoughtful and way out in front of many Christians on the subject of love, respect and dialog."