http://www.scribd.com/people/view/10512-david-parrish This a feed for documents on Scribd written by DavidParrish 30 Tue, 14 Aug 2007 06:15:19 GMT Tue, 14 Aug 2007 06:15:19 GMT http://www.scribd.com/doc/242910/An-Artist-with-a-Passion-and-a-Focus-Ideas-in-Action-David-Parrish-140807 Ideas in Action An Artist with a Passion – and a Focus Rob Kinsey is an artist with a passion for the sport of motocross, defining himself on his website as ‘motocross racer, fan and award-winning artist’. Art and sport have been important to Rob for many years. He qualified as a technical illustrator in the 1970’s and his artwork has developed in parallel with his participation in motocross. He competed in the British Motocross Championships from 1977 to 1981 and still rides in Vintage Motocross events. He specialises in painting with acrylic on canvas and produces high quality print Tue, 14 Aug 2007 06:15:19 GMT http://www.scribd.com/doc/242910/An-Artist-with-a-Passion-and-a-Focus-Ideas-in-Action-David-Parrish-140807 http://www.scribd.com/doc/238274/Telling-Africas-Story-to-the-World-Ideas-In-Action-David-Parrish-090807 Ideas in Action Telling Africa’s story to the world Telling Africa’s story from Africans’ point of view is the mission of Africa Media Online, the agency representing African media professionals to the global market. “In the ‘information society’, if we are to create some semblance of global information democracy, it is important that Africans are heard from their perspective,” says Africa Media Online’s David Larsen His company has created systems to gather, market and deliver media to users and markets around the world. For the benefit of their world-wide customers, media fr Thu, 09 Aug 2007 15:33:30 GMT http://www.scribd.com/doc/238274/Telling-Africas-Story-to-the-World-Ideas-In-Action-David-Parrish-090807 http://www.scribd.com/doc/201814/Online-Social-Networking-for-Business-Ideas-in-Action-David-Parrish-TShirts-and-Suits-190707 Ideas in Action Online social networking - for business How can creative entrepreneurs benefit from using social networking systems such as MySpace, Flickr, YouTube, Facebook, Twitter, del.icio.us, Second Life – and others? Leanda Ryan is the director of Leanda Ryan Graphic Design, in Manchester, UK. Her story is an interesting one: “Flickr was the first service I signed up for 2005. I posted a few pictures but at this point I wasn’t really thinking about using online social networking for business purposes. However there are no hard edges when you are a designer or other type of creati Fri, 20 Jul 2007 05:50:11 GMT http://www.scribd.com/doc/201814/Online-Social-Networking-for-Business-Ideas-in-Action-David-Parrish-TShirts-and-Suits-190707 http://www.scribd.com/doc/187103/PV-Inova-Ideas-In-Action-David-Parrish-TShirts-And-Suits-110707 Ideas in Action Innovating for the ‘Base of the Pyramid‘ TÉLO is the first public telephone especially designed for public transport vehicles. Using a card for payment, millions of people using public transport are already using the phone on buses, trains and underground transport networks. Founded in August 2004, by Paulo Lerner and André Averbug, Brazilian company PV Inova (Public Vehicular Innovations) invented the system and have registered a patent to protect their intellectual property, initially in Brazil. separate registration is required for every additional member state. In ch Wed, 11 Jul 2007 20:53:11 GMT http://www.scribd.com/doc/187103/PV-Inova-Ideas-In-Action-David-Parrish-TShirts-And-Suits-110707 http://www.scribd.com/doc/187102/Making-A-Business-Plan-David-Parrish-TShirts-And-Suits-110707 Making a Business Plan This article was first published as ‘Making a business plan’ in the book ‘Read this First: Growth and Development of Creative SMEs. (ISBN/EAN 978-90-810079-2-4) David Parrish return on capital invested, risk management and other concerns of stakeholders and partners. But the business plan is not a sacred document. A business plan does not automatically guarantee business success. Many business plans present the details but fail to address the fundamentals. Any business plan must be based on the values and objectives of the entrepreneurs concerned and at its heart m Wed, 11 Jul 2007 20:49:59 GMT http://www.scribd.com/doc/187102/Making-A-Business-Plan-David-Parrish-TShirts-And-Suits-110707 http://www.scribd.com/doc/131786/VietnamArtistcom-Ideas-In-Action-David-Parrish-TShirts-And-Suits-290607 Ideas in Action ‘Co-opetition’ – friendly competition Combining traditional Vietnamese fine art with pioneering technology has created success for VietnamArtist.com, a virtual online gallery based in Ho Chi Minh City (Saigon). most famous artists in Vietnam, such as Nguyen Thanh Binh, Bui Huu Hung, Do Xuan Doan and Ho Huu Thu. One of the problems all art galleries face is that there is never enough room to display all the art available. However, in contrast to a walk-in gallery, the virtual world of the internet offers almost infinite ‘gallery space’. This means that all the artwork Sat, 30 Jun 2007 13:08:51 GMT http://www.scribd.com/doc/131786/VietnamArtistcom-Ideas-In-Action-David-Parrish-TShirts-And-Suits-290607 http://www.scribd.com/doc/122196/TShirts-And-Suits-A-Guide-To-The-Business-Of-Creativity-David-Parrish wi R th e ne pr w int Fo ed re wo rd T­Shirts and Suits A Guide to the Business of Creativity David Parrish Foreword by Shaun Woodward MP Minister for Creative Industries and Tourism *lating book, “A very useful and stimu mpanion and a much-needed co urs in the for would-be entreprene creative industries.” . Dag Kjelsaas Hotvedt ovasjon, Norway. Akerselva Inn “Owning this guide is equiva lent to having a professional adviser on ca ll.” Anne McInern ey. UK Trade and Investme nt. tool for is a valuable rts and Suits , T-Shi tive sector.” st a great read ss in the crea “More th Wed, 20 Jun 2007 09:46:28 GMT http://www.scribd.com/doc/122196/TShirts-And-Suits-A-Guide-To-The-Business-Of-Creativity-David-Parrish http://www.scribd.com/doc/69837/Dialog-Hope-Tees-Ideas-in-Action-David-Parrish-TShirts-and-Suits-220507 Ideas in Action Selling hope, wrapped up in t-shirts Cassandra Postema and Dong Shing Chiu (pictured) are in the business of selling hope, wrapped up in t-shirts called ‘Hope Tees’. Their Hong Kong creative enterprise is called ‘Dialog’ because it embodies an exchange of conversations between marginalised Asian textile craft wisdom and modern western design. The result is an attractive and fun range of resort apparel, bags and accessories. Dong Shing Chiu was born in Malaysia’s Borneo, grew up in Malaysia and London, and studied fashion with printed textiles there at Central St Mart Tue, 22 May 2007 09:50:54 GMT http://www.scribd.com/doc/69837/Dialog-Hope-Tees-Ideas-in-Action-David-Parrish-TShirts-and-Suits-220507 http://www.scribd.com/doc/37312/Let-your-customers-do-the-plogging-David-Parrish-TShirts-and-Suits-240407 Don’t Advertise! Let your customers do the plogging Advertising is so last century! Advertising doesn’t work any more. Instead, customers talk – like never before. It used to be the case that the advertiser was in control of the message. That was when the advertiser had more power than customers and could control the message. Nowadays, customers are in control. Customers have always talked, of course, and word of mouth has always been a factor. But in this century the power balance has switched. Customers don’t just talk, they communicate bigtime. Using email, text messaging and variou Tue, 24 Apr 2007 17:05:01 GMT http://www.scribd.com/doc/37312/Let-your-customers-do-the-plogging-David-Parrish-TShirts-and-Suits-240407 http://www.scribd.com/doc/34709/Autobahn-Ideas-in-Action-David-Parrish-TShirts-and-Suits-200407 Ideas in Action Cheeky Guerrillas in Utrecht The four friends formed a band at college but it didn’t work out, so they call themselves ‘Autobahn’ as a tribute to the band that never plays in the film The Big Lebowski. Instead they focus on what they excel at – using their best creative talents to design publications and websites that have something extra. Autobahn are based in Holland with a studio in Utrecht and have achieved impressive success in their first few years in the design business. Their style and values could be described as ‘bold’ or even ‘cheeky’. They like to b Fri, 20 Apr 2007 18:10:20 GMT http://www.scribd.com/doc/34709/Autobahn-Ideas-in-Action-David-Parrish-TShirts-and-Suits-200407 http://www.scribd.com/doc/21122/The-Magic-of-Marketing-Excerpt-from-TShirts-and-Suits-A-Guide-to-the-Business-of-Creativity The Magic of Marketing An excerpt from ‘T-Shirts and Suits: A Guide to the Business of Creativity’ by David Parrish 34 *The Magic of Marketing PAGE 1 The real meaning of marketing is not about advertising and selling but choosing the right customers in the first place, then being prepared to put them at the centre and build your business around their requirements, listen to them and respond to their changing needs. ‘Marketing’ isn’t just a posh word for ‘selling’. It’s much more radical than that. Marketing in its widest and best sense is about aligning your whole business Thu, 29 Mar 2007 05:37:12 GMT http://www.scribd.com/doc/21122/The-Magic-of-Marketing-Excerpt-from-TShirts-and-Suits-A-Guide-to-the-Business-of-Creativity http://www.scribd.com/doc/21120/Ideas-in-Action-JAB-Design-Excerpt-from-TShirts-and-Suits-A-Guide-to-the-Business-of-Creativity Ideas in Action An excerpt from ‘T-Shirts and Suits: A Guide to the Business of Creativity’ by David Parrish JAB Design Consultancy Industrial Product Design This case study links to related ideas and topics discussed elsewhere in the book. • Creativity Alchemy • Business as a dialogue with customers • Working on the business not in the business • Raising funds and using support agencies • Ownership and transfer of IP to clients • Values 34 *Ideas in Action JAB Design Consultancy Industrial Product Design JAB Design is an international award-winning product design company Thu, 29 Mar 2007 05:31:38 GMT http://www.scribd.com/doc/21120/Ideas-in-Action-JAB-Design-Excerpt-from-TShirts-and-Suits-A-Guide-to-the-Business-of-Creativity http://www.scribd.com/doc/21119/Creativity-and-Business-Excerpt-from-TShirts-and-Suits-A-Guide-to-the-Business-of-Creativity Creativity and Business An excerpt from ‘T-Shirts and Suits: A Guide to the Business of Creativity’ by David Parrish 34 *Creativity and Business PAGE 1 This chapter challenges the apparent contradiction between Creativity and Business and suggests how they can be combined – creatively. It asks fundamental questions about why you are in a creative business or plan to be. It also discusses different approaches to business and the importance of being clear about your values and goals. Creativity versus Business ? Some people regard creativity and business as being like oil and water Thu, 29 Mar 2007 05:29:48 GMT http://www.scribd.com/doc/21119/Creativity-and-Business-Excerpt-from-TShirts-and-Suits-A-Guide-to-the-Business-of-Creativity http://www.scribd.com/doc/21115/Counting-Your-Money-Excerpt-from-TShirts-and-Suits-A-Guideto-the-Business-of-Creativity Counting your Money An excerpt from ‘T-Shirts and Suits: A Guide to the Business of Creativity’ by David Parrish 34 *Counting your Money PAGE 1 This chapter emphasises the importance of understanding and monitoring your enterprise’s financial health by looking at financial measures from three different perspectives. It also covers raising funds and the importance of generating future income streams both for investors and your own long-term financial security. This financial section applies to not-for-profit organisations as well as commercial businesses. In fact in my own experience Thu, 29 Mar 2007 05:22:11 GMT http://www.scribd.com/doc/21115/Counting-Your-Money-Excerpt-from-TShirts-and-Suits-A-Guideto-the-Business-of-Creativity