http://www.scribd.com/people/view/14885-eric-goldman This a feed for documents on Scribd written by ericgoldman 30 Wed, 18 Apr 2007 22:37:59 GMT Wed, 18 Apr 2007 22:37:59 GMT http://www.scribd.com/doc/33995/A-Coasean-Analysis-of-Marketing A COASEAN ANALYSIS OF MARKETING ERIC GOLDMAN* I. Introduction.......................................................... 1152 II. Media-Specific Regulation of Marketing........................ 1156 III. Marketing and Social Welfare .................................... 1161 A. Consumer Welfare from Marketing ........................ 1162 B. Marketing as a Market Failure .............................. 1165 1. Cost-Benefit Accounting of Marketing ................ 1168 2. The Coase Theorem ...................................... 1170 3. Marketplace Matchmaking and Consumer Preference Disclosure Cost Wed, 18 Apr 2007 22:37:59 GMT http://www.scribd.com/doc/33995/A-Coasean-Analysis-of-Marketing