http://www.scribd.com/people/view/231739-hessie-jones This a feed for documents on Scribd written by Hessiej 30 Wed, 25 Jun 2008 19:13:27 GMT Wed, 25 Jun 2008 19:13:27 GMT http://www.scribd.com/doc/3621892/blogging-for-business-holtz-e Blogging for Business Everything You Need to Know and Why You Should Care by Shel Holtz and Ted Demopoulos Kaplan Publishing © 2006 272 pages Focus Leadership & Mgt. Strategy Sales & Marketing Finance Human Resources IT, Production & Logistics Career Development Small Business Economics & Politics Industries Regions Concepts & Trends Take-Aways • Blogging provides businesses with an easy way to communicate with customers, share ideas and get feedback. • Blogs can boost your company's visibility and reinforce your brand. • Intranet blogs enable employees to share information. • Monitor blogs Wed, 25 Jun 2008 19:13:27 GMT http://www.scribd.com/doc/3621892/blogging-for-business-holtz-e http://www.scribd.com/doc/2923485/PIP-Online-Video-2007 Online Video 57% of internet users have watched videos online and most of them share what they find with others. July 25, 2007 Mary Madden, Senior Research Specialist PEW INTERNET & AMERICAN LIFE PROJECT 1615 L ST., NW – SUITE 700 WASHINGTON, D.C. 20036 202-419-4500 http://www.pewinternet.org/ *Summary of Findings Online video now reaches a mainstream audience; 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day. The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave t Fri, 09 May 2008 16:12:47 GMT http://www.scribd.com/doc/2923485/PIP-Online-Video-2007 http://www.scribd.com/doc/2796295/IAB-UGC-Social-Media-Advertising-April-2008 IAB Platform Status Report: User Generated Content, Social Media, and Advertising — An Overview April 2008 A series of papers that will lead the way to a vigorous and healthy industry with commonly adopted terminology, practices and standards. *Platform Status Report: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING Contents Executive Summary What is User Generated Content? History Today Review Sites Blogs Wikis UGC & Online Advertising Networks 1 1 1 1 4 5 5 What is Social Media? Social Media Platforms Social Networks Content Sharing Widgets 5 5 6 6 7 Impact on the Advertising La Thu, 01 May 2008 18:56:22 GMT http://www.scribd.com/doc/2796295/IAB-UGC-Social-Media-Advertising-April-2008 http://www.scribd.com/doc/2796148/SethGodin-everyoneisanexpert2 *EVERYONE’S AN EXPERT (ON SOMETHING) Seth Godin 1 THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less. This is a book about focus and meaning. Feel free to share it. For best viewing CLICK HERE Or choose the full screen view from the menu *EVERYONE’S AN EXPERT (ON SOMETHING) Seth Godin 2 ©2005, Squidoo LLC (www.squidoo.com) Copyright holder is licensing this under the Creative Commons license, Att Thu, 01 May 2008 18:52:32 GMT http://www.scribd.com/doc/2796148/SethGodin-everyoneisanexpert2 http://www.scribd.com/doc/2463301/IAB-Ad-Format-Guidelines-Pub-Com-Final Digital Video Ad Format Guidelines and Best Practices Released April 2008 Version 2 of 2005 IAB Broadband Ad Creative Guidelines Developed by the IAB Digital Video Committee, with additional participation from: Avenue A | Razorfish BBH blip.tv Broadcast Interactive Media Deep Focus Goodby, Silverstein & Partners OMD Revver Singing Fool *IAB Digital Video Ad Format Guidelines and Best Practices Table of Contents Executive Summary ....................................................................................................................... 2 Introduction ............................. Mon, 07 Apr 2008 18:37:17 GMT http://www.scribd.com/doc/2463301/IAB-Ad-Format-Guidelines-Pub-Com-Final http://www.scribd.com/doc/2365096/Bear-Stearns-Internet-Video-Mar-6-2008 Bold Experienced Award-Winning* Respected Our Research. Your Advantage. Equity Research MARCH 2008 Consumer Internet Internet Video: Still the Next Frontier VIDEO IN PUBESCENCE. It is our mandate as analysts to identify the Web’s longer-term direction. This is no small challenge, since our vision may be blurred by current technological limits. Nevertheless, in this report we attempt to see into the Internet’s future with a careful examination of video, a pubescent medium that we expect to be at the heart of Web development over the next five years. NEAR-TERM MONETIZATION ATTRACTIVE. Ne Wed, 26 Mar 2008 13:55:30 GMT http://www.scribd.com/doc/2365096/Bear-Stearns-Internet-Video-Mar-6-2008 http://www.scribd.com/doc/2113813/The-end-of-Advertising-as-we-know-it The end of advertising as we know it Media and Entertainment IBM Institute for Business Value IBM Global Business Services *IBM Institute for Business Value IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive brief is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the a Thu, 21 Feb 2008 13:57:06 GMT http://www.scribd.com/doc/2113813/The-end-of-Advertising-as-we-know-it http://www.scribd.com/doc/2113363/Online-Video-Making-content-Pay August 2007 Online Video: Making Content Pay Paul Verna, Senior Analyst pverna@emarketer.com Executive Summary: Online video has reached mass-market status in the US media landscape.Television networks, film studios, independent content owners, Web portals, social media sites, technology providers, online stores,brand marketers and consumers are shaping this Internet video revolution.They are forging new paradigms in how digital content is created, distributed, consumed and monetized. US Online Video Viewers As a Percent of Internet Users, 2006-2011 2006 62.8% 72.0% 2008 80.0% 2009 84.2% 2010 Thu, 21 Feb 2008 13:53:27 GMT http://www.scribd.com/doc/2113363/Online-Video-Making-content-Pay http://www.scribd.com/doc/2112656/Overlay-TV-Launch-v20FINAL-2 Overlay.TV Launches Platform to Monetize and Customize Online Video for the “Publisher Generation” Company Seeks to Transform User Generated Video Content into Next Wave of Interactive Commerce OTTAWA, CANADA – February 14, 2008 – Overlay.TV, an interactive media company, today launched a revolutionary video-commerce platform that will enable an entire generation of online video publishers to express themselves in a new way by personalizing and monetizing the billions of videos currently posted to the Internet. The Overlay.TV platform offers a simple way for publishers to unobtrusively Thu, 21 Feb 2008 13:47:29 GMT http://www.scribd.com/doc/2112656/Overlay-TV-Launch-v20FINAL-2 http://www.scribd.com/doc/2036822/YouTube-Video-Handbook   Kevin Nalts is one of YouTubeʹs least  talented ʺweblebrities,ʺ with some 20 million  views of his more than 550 online videos. He  is one of the most‐subscribed comedians on  YouTube, and his videos routinely rank in  the top ʺhighest ratedʺ and ʺmost discussedʺ  lists. You need only watch several of his videos to know these rankings are not  due to his video‐making abilities alone. Here, the career marketer reveals some  ʺinsider secretsʺ to developing a following on YouTube (and other online‐vi Mon, 04 Feb 2008 18:20:19 GMT http://www.scribd.com/doc/2036822/YouTube-Video-Handbook http://www.scribd.com/doc/1252431/OverlayTV-Jan-15-Release-FINAL-with-anchors For Immediate Release Overlay.TV Video Platform Enables True Contextual Advertising Unique Technology Attracts Leading Investors Ottawa, Canada, January 15, 2008 – Overlay.TV today announced it has completed a $4.6 million Series A financing round and will be launching its Internet video-advertising platform on February 14, 2008. The funding, from Celtic House Venture Partners, EdgeStone Capital Partners and Tech Capital Partners, will provide Overlay.TV with the resources required to successfully deploy its innovative solution. Overlay.TV: Watch it. Click it. Get it.TM The Overlay.TV platfo Tue, 22 Jan 2008 19:50:43 GMT http://www.scribd.com/doc/1252431/OverlayTV-Jan-15-Release-FINAL-with-anchors