http://www.scribd.com/people/view/555643-r-amuthan This a feed for documents on Scribd written by r_amuthan 30 Thu, 17 Apr 2008 05:51:38 GMT Thu, 17 Apr 2008 05:51:38 GMT http://www.scribd.com/doc/2558904/mkyg-mentor Harvard ManageMentor | Marketing Essentials | Printable Version Page 1 of 70 Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research. Click here for tips on building a marketing orientation in your group or firm, selecting the right marketing-communications mix, creating effective advertising, designing powerful sales promotions, launching Thu, 17 Apr 2008 05:51:38 GMT http://www.scribd.com/doc/2558904/mkyg-mentor http://www.scribd.com/doc/2558823/2belu3nwrk57wlh7b2gr A Strategy Document on The New Marketing Paradigm Holistic Marketing ● Lateral Marketing ● High-tech Marketing by PHILIP KOTLER Documentation Sponsored by Canon *logo unit *Kotler On Marketing How To Create, Win, and Dominate Markets    Philip Kotler, Ph.D Kellogg School of Management Northwestern University Indiatimes Mindscape Mumbai and Delhi October 11, 12, 2004 Printed on CANON    *Two Challenges Facing Indian Companies 1. Will Indian companies be able to defend their market against the growing invasion of foreign global brands? Can Indian companies develop strong global bra Thu, 17 Apr 2008 05:26:35 GMT http://www.scribd.com/doc/2558823/2belu3nwrk57wlh7b2gr http://www.scribd.com/doc/2557292/2202027 Project Management Afshin Ahmadi Afshin.Ahmadi@yahoo.com *WHAT IS A PROJECT?  A project is a unique endeavor to produce a set of deliverables within clearly specified time, cost and quality constraints. Projects are different from standard business operational activities as they:       Are unique in nature. Have a defined timescale. Have an approved budget. Have limited resources. Involve an element of risk. Achieve beneficial change. *Why Projects Fail  Failure to align project with organizational objectives  Poor scope  Unrealistic expectations  Lack of executive sponsorship Wed, 16 Apr 2008 23:48:41 GMT http://www.scribd.com/doc/2557292/2202027 http://www.scribd.com/doc/2547816/3rd-semester Birla Institute of Technology & Science, Pilani Distance Learning Programmes Division Second Semester 2006-2007 Mid-Semester Test (EC-1 Regular) Course No. Course Title Nature of Exam Weightage Duration Date of Exam Note: 2. 3. 4. : QMJ ZC411 : MARKETING : Closed Book : 40% : 2 Hours : 03/02/2007 (FN) No. of Pages =1 No. of Questions = 4 1. Please follow all the Instructions to Candidates given on the cover page of the answer book. All parts of a question should be answered consecutively. Each answer should start from a fresh page. Mobile phones and computers of any kind should not be broug Wed, 16 Apr 2008 07:31:34 GMT http://www.scribd.com/doc/2547816/3rd-semester