http://www.scribd.com/people/view/657313-steve-cater This a feed for documents on Scribd written by steve_cater 30 Wed, 23 Apr 2008 10:49:33 GMT Wed, 23 Apr 2008 10:49:33 GMT http://www.scribd.com/doc/2606769/Market-expansion-and-business-operation-mode-strategies-in-the-digital-media-field J Int Entrepr DOI 10.1007/s10843-008-0020-z Born internationals: Market expansion and business operation mode strategies in the digital media field Mika Gabrielsson & Tommi Pelkonen # Springer Science + Business Media, LLC 2008 Abstract This paper examines leading Swedish and Finnish Internet consultancies operating in the digital media service field. These are ‘born international’ firms that internationalise their business at an exceptionally rapid pace. The paper focuses on why and to what extent the market expansion and business operation mode strategies of these companies deviate from t Wed, 23 Apr 2008 10:49:33 GMT http://www.scribd.com/doc/2606769/Market-expansion-and-business-operation-mode-strategies-in-the-digital-media-field http://www.scribd.com/doc/2606766/The-use-of-online-digital-resources-and-educational-digital-libraries-in-higher-education Int J Digit Libr DOI 10.1007/s00799-008-0036-y REGULAR PAPER The use of online digital resources and educational digital libraries in higher education Flora McMartin · Ellen Iverson · Alan Wolf · Joshua Morrill · Glenda Morgan · Cathryn Manduca © Springer-Verlag 2008 Abstract This paper summarizes results from a national survey of 4,678 respondents, representing 119 institutions of higher education in the United States regarding their use of digital resources for scholarly purposes. This paper presents the following results: (1) demographics commonly used in higher education to categorize Wed, 23 Apr 2008 10:49:29 GMT http://www.scribd.com/doc/2606766/The-use-of-online-digital-resources-and-educational-digital-libraries-in-higher-education http://www.scribd.com/doc/2606673/Web-20-Audit 2012 Digital Research Web 2.0 Sites Audit *BeBo Basic Bebo is a social networking site where members can stay in touch with their friends, connect with friends and share photo Similar in format to MySpace, Xanga, Facebook, and Yahoo! 360 Users are able to personalise their own profiles and choose their own modules, similar to Facebook. Integration with MSN and Skype allowing users to quickly chat or add that user in that program *Company profile The site was founded in January 2005 Bebo was acquired by AOL on March 13, 2008 for £417m1 Bebo, Inc. is based in San Francisco, California. Bebo, Wed, 23 Apr 2008 10:16:09 GMT http://www.scribd.com/doc/2606673/Web-20-Audit http://www.scribd.com/doc/2606657/trans-fat Six years of fast-food fats supersizes monkeys • • 17 June 2006 From New Scientist Print Edition EVEN a low-calorie diet can lead to potentially dangerous burger bellies, if it is rich in trans fats. Trans fats, commonly found in fast foods, can significantly increase the risk of heart disease. Kylie Kavanagh at Wake Forest University Baptist Medical Center in Winston-Salem, North Carolina, and her colleagues decided to test the effects of this "killer fat" on body weight. They fed one group of African green monkeys a diet with 8 per cent of its calories from trans fats, equivalent to one fa Wed, 23 Apr 2008 10:09:25 GMT http://www.scribd.com/doc/2606657/trans-fat http://www.scribd.com/doc/2606656/Supersize-me 'Supersize me' revisited - under lab conditions • • • 27 January 2007 From New Scientist Print Edition. Kate Douglas IF YOU had bumped into nursing student Adde Karimi last September, he probably wouldn't have had much time to stop and chat. He was too busy stuffing his face with burgers, cola and milkshakes. It takes a lot of planning to get 6600 calories of junk food down you in a day, he explains. If you are not a born glutton, serious overeating also requires a high level of commitment. Karimi's motivation was commendable. "I did it because I wanted to hate this type of food," he says. H Wed, 23 Apr 2008 10:09:24 GMT http://www.scribd.com/doc/2606656/Supersize-me http://www.scribd.com/doc/2606655/milkshake The 59 ingredients in a fast-food strawberry milkshake To make one at home, you need four fresh ingredients. The processed version isn't so simple ... Monday April 24, 2006 The Guardian Britons now spend more than £52bn on food every year - and more than 90% of that money is spent on processed food. But the canning, freezing and dehydrating techniques used to process food destroy most of its flavour. Since the end of the second world war, a vast industry has arisen to make processed food taste good. During the past two decades the flavour industry's role in food production has become so influ Wed, 23 Apr 2008 10:09:23 GMT http://www.scribd.com/doc/2606655/milkshake http://www.scribd.com/doc/2606653/killer-facts killer facts about our weight problem obesity Do our kids have a weight problem? In the last decade, the number of school children who are overweight or obese has nearly doubled. One third of our kids are now too fat. One quarter of teenagers are already obese. 14% of boys and 17% of girls between the ages of two and 15 are overweight. 19% of boys and 18% of girls the same age are obese. How about adults? Nearly one quarter, 24%, of adults are already obese. Fat chance Kids with fat parents are twice as likely to become obese. Kids who are obese by the age of 12 are 85% more likely to remain o Wed, 23 Apr 2008 10:09:22 GMT http://www.scribd.com/doc/2606653/killer-facts http://www.scribd.com/doc/2606654/mcdonalds-burgers Potential Effects of the Next 100 Billion Hamburgers Sold by McDonald’s Elsa H. Spencer, PhD, Erica Frank, MD, MPH, Nichole F. McIntosh, MD, MPH Background: McDonald’s has sold 100 billion beef-based hamburgers worldwide with a potentially considerable health impact. This paper explores whether there would be any advantages if the next 100 billion burgers were instead plant-based burgers. Methods: Nutrient composition of the beef hamburger patty and the McVeggie burger patty were obtained from the McDonald’s website; sales data were obtained from the McDonald’s customer service. Consuming 100 Wed, 23 Apr 2008 10:09:22 GMT http://www.scribd.com/doc/2606654/mcdonalds-burgers http://www.scribd.com/doc/2606652/healthy practice applications L ately, the news about consumer health has taken a positive spin. Gaining prominence in news outlets are reports of how food manufacturers and fast-food restaurants—now that there is greater understanding of how environment can influence individual choices and, consequently, health—are rethinking and revamping how they create and market their products. Such initiatives signal that perhaps changing the environment and improving the health of the public’s nutritional intake is becoming more of a collaborative effort. Food and nutrition professionals can help to bring about Wed, 23 Apr 2008 10:09:21 GMT http://www.scribd.com/doc/2606652/healthy http://www.scribd.com/doc/2606651/FOOD-FACTS FOOD FACTS • • • • • • • • • • • • • • 75% of European food product diversity has been lost since 1900 93% of American food product diversity has been lost in the same time period 33% of livestock varieties have disappeared or are near disappearing 30,000 vegetable varieties have become extinct in the last century Fast food accounts for 27% of the UK eating out market More than 1,000 of the world's 26,500 McDonalds outlets are in the UK If you bake 100 g of cod it contains just 1.2 g fat, while McDonald's fish fingers contain 14 g fat A Big Mac contains 2 g of salt which is one third of the Wed, 23 Apr 2008 10:09:19 GMT http://www.scribd.com/doc/2606651/FOOD-FACTS http://www.scribd.com/doc/2606650/fast-food • • • • • • • • • • • • • • • • • • • A fast food hamburger can contain pieces of 1,000 or more cattle Your tasty strawberry milkshake could boast at least forty different flavourings A typical fast food chicken lives squashed between 30,000 other birds – and dies aged six weeks Every day, about 2.5 million people in the United Kingdom eat at McDonald’s. Every month about nine out of ten American children eat at McDonald’s. Coffee stains your liver and spleen the same colour as the bottom of the coffee cup. The McDonald’s golden arches are now more widely recognized than the Christian cro Wed, 23 Apr 2008 10:09:18 GMT http://www.scribd.com/doc/2606650/fast-food http://www.scribd.com/doc/2606649/Fast-food-branding Fast food branding makes children prefer happy meals • • • 21:08 06 August 2007 NewScientist.com news service Roxanne Khamsi Fast food branding really does make food more appetising to children. A study has revealed that pre-school kids prefer foods wrapped in McDonalds packaging over the same snacks wrapped in unmarked packaging. The finding gives all the more reason to limit the marketing of fast foods to youngsters, say the researchers who conducted the study. But they also add that it suggests that powerful branding could help sell more nutritious healthy foods to a generation of increas Wed, 23 Apr 2008 10:09:17 GMT http://www.scribd.com/doc/2606649/Fast-food-branding http://www.scribd.com/doc/2606642/Broadcasting-bad-health Broadcasting bad health Why food marketing to children needs to be controlled A report by the International Association of Consumer Food Organizations for the World Health Organization consultation on a global strategy for diet and health Text by K Dalmeny, E Hanna, T Lobstein © IACFO, July 2003 The International Association of Consumer Food Organizations (IACFO) The Food Commission 94 White Lion Street London N1 9PF UK Tel: +44 (0) 20 7837 2250 Fax: +44 (0) 20 7837 1141 Email: iacfo@foodcomm.org.uk Web: www.foodcomm.org.uk; www.parentsjury.org.uk Center for Science in the Public Interest (US Wed, 23 Apr 2008 10:09:00 GMT http://www.scribd.com/doc/2606642/Broadcasting-bad-health http://www.scribd.com/doc/2606641/US-fatties Insight: Out of the trans-fat frying pan… • • • 06 January 2007 From New Scientist Print Edition. Phil McKenna, Boston THE original fast food nation is struggling to shed its addiction to unhealthy eating. In a bid to prevent Americans dropping dead of heart attacks, efforts are gathering pace to eliminate artery-clogging fats from US consumers' diets. The task is proving far from simple, however. It is being hindered, for example, by fears that bans on certain fats will make convenience foods such as French fries, fried chicken and doughnuts less tasty, and that even without these fats fast Wed, 23 Apr 2008 10:08:58 GMT http://www.scribd.com/doc/2606641/US-fatties http://www.scribd.com/doc/2606510/video-online Nielsen Online The Nielsen Company 77 St John St, London, EC1M 4AN www.nielsen-online.com News Release Contact: Alex Burmaster alexander.burmaster@nielsen.com (+44 20 7014 0597) TV, VIDEO & MOVIE CONTENT CONSUMPTION ONLINE ALMOST DOUBLES Over the last year the numbers of Britons visiting TV, video and movie sites is up 28%; the total UK time spent on these sites up 91% London – November 6 , 2007 – Nielsen Online, a service of The Nielsen Company, today reveals the increasing degree to which Britons are using the Internet for TV, video and movie content.    Almost 21 million Britons visite Wed, 23 Apr 2008 09:24:49 GMT http://www.scribd.com/doc/2606510/video-online http://www.scribd.com/doc/2606509/uk-search-engine-marketing-report-2007 UK Search Engine Marketing Report 2007 UK Search Engine Marketing Report 2007 April, 2007 In association with Neutralize (*\*) www.neutralize.com Copyright © E-consultancy.com ltd 2007 – not for distribution to nonsubscribers without written permission Other related E-consultancy reports: Search Engine Optimisation Best Practice Guide http://www.e-consultancy.com/publications/seo-guide/ Paid Search (PPC) Best Practice Guide http://www.e-consultancy.com/publications/paid-search-marketing-ppc-bestpractice-guide/ Search Engine Marketing Buyer’s Guide 2006 (2007 version due in Q2) http://www.e- Wed, 23 Apr 2008 09:24:47 GMT http://www.scribd.com/doc/2606509/uk-search-engine-marketing-report-2007 http://www.scribd.com/doc/2606508/The-Online-Audience The Online Audience October 2007 *The online audience • • • • • • Today's online audience Online behaviour Broadband Media usage eCommerce The European market *Today’s online audience *Over 32m people now online used in last 12 months 29.3 29.8 30.9 32.0 28.1 27.2 Millions of people 21.1 17.5 12.7 10.7 6.2 7.2 8.7 14.2 19.1 22.0 23.6 24.0 24.6 25.1 4.6 June Dec June Dec June Dec June Dec June Dec June Dec June Dec June Dec June Dec Jun Dec 1997 1997 1998 1998 1999 19992000 2000 20012001 20022002 2003 2003 2004 2004 20052005 2006 2006 Source: Gfk NOP World, To December 2006 *Current/ Wed, 23 Apr 2008 09:24:40 GMT http://www.scribd.com/doc/2606508/The-Online-Audience http://www.scribd.com/doc/2606506/The-anatomy-of-social-networks Looking for clear-sighted analysis of the fundamental issues driving change in marketing? Then subscribe to Market Leader, a genuinely thoughtful magazine which informs and challenges ideas about marketing and branding. Learn more Market Leader Spring 2008, Issue 40 www.warc.com The anatomy of social networks Caroline Vogt International Research for Microsoft Digital Advertising Solutions Stuart Knapman Essential Research The huge recent growth in 'personal web spaces', such as MySpace, Facebook and Windows Live Spaces is changing the very face of the internet. Media journalists are falling Wed, 23 Apr 2008 09:24:38 GMT http://www.scribd.com/doc/2606506/The-anatomy-of-social-networks http://www.scribd.com/doc/2606504/Internet-usage-worldwide ** Wed, 23 Apr 2008 09:24:36 GMT http://www.scribd.com/doc/2606504/Internet-usage-worldwide http://www.scribd.com/doc/2606502/Comscore-time-spent-on-social-networks Understanding Engagement Online London, September 12th, 2007 *Understanding Engagement ■ Why the debate on engagement? ■ What do the different metrics tell us? ■ What does this mean? Proprietary and Confidential Do not distribute without written permission from comScore *comScore Methodology ■ World Wide representative panel of 2 million opted-in consumers with members in 171 different countries ■ Passive measurement of all online behaviour of panel members ■ Enumeration studies provide online population projections and demographic weighting against each national market ■ Data delivery via Wed, 23 Apr 2008 09:24:35 GMT http://www.scribd.com/doc/2606502/Comscore-time-spent-on-social-networks