http://www.scribd.com/people/view/72310-sinhoanguyen This a feed for documents on Scribd written by sinhoanguyen 30 Thu, 12 Jul 2007 05:54:48 GMT Thu, 12 Jul 2007 05:54:48 GMT http://www.scribd.com/doc/187520/business-research-dissertation HIGHLY ATTRACTIVE MODELS IN ADVERTISING: How Beauty Type and Social Comparison Motives Impact on Negative Affect by SINH HOANG NGUYEN An Independent Research Report Submitted to Meet Requirements for Business Dissertation 693 Master of Commerce (Marketing) Curtin Business School School of Marketing Curtin University of Technology 2007 *ABSTRACT Highly attractive models (HAMs) have been popularly used in advertising to impact psychologically on the message receiver in the hopes of increasing the advertisement’s effectiveness. The marketing literature is replete with evidence of the posi Thu, 12 Jul 2007 05:54:48 GMT http://www.scribd.com/doc/187520/business-research-dissertation