http://www.scribd.com/people/view/73026-adville This a feed for documents on Scribd written by adville 30 Fri, 14 Sep 2007 02:29:18 GMT Fri, 14 Sep 2007 02:29:18 GMT http://www.scribd.com/doc/288598/Rob-Destoys-NYC Fri, 14 Sep 2007 02:29:18 GMT http://www.scribd.com/doc/288598/Rob-Destoys-NYC http://www.scribd.com/doc/288597/Devil-Boy-Is-Unpleased Fri, 14 Sep 2007 02:29:15 GMT http://www.scribd.com/doc/288597/Devil-Boy-Is-Unpleased http://www.scribd.com/doc/288596/Woolworth-Sparks Fri, 14 Sep 2007 02:29:09 GMT http://www.scribd.com/doc/288596/Woolworth-Sparks http://www.scribd.com/doc/288595/Ice-Weasels-Poster Fri, 14 Sep 2007 02:27:43 GMT http://www.scribd.com/doc/288595/Ice-Weasels-Poster http://www.scribd.com/doc/288592/ATT-Your-PotDelivered Fri, 14 Sep 2007 02:22:25 GMT http://www.scribd.com/doc/288592/ATT-Your-PotDelivered http://www.scribd.com/doc/288591/ATT-Your-PornDelivered Fri, 14 Sep 2007 02:22:20 GMT http://www.scribd.com/doc/288591/ATT-Your-PornDelivered http://www.scribd.com/doc/288590/Horny-Bibendum Fri, 14 Sep 2007 02:22:17 GMT http://www.scribd.com/doc/288590/Horny-Bibendum http://www.scribd.com/doc/214468/Brand-Identity-Zeus Corporate Branding Guidelines This document is intended as a guide only and may be revised from time to time. For help with logo usage or further clarification contact the marketing department who will be pleased to offer guidance and advice. In US contact: LaTisha Bell email: lbell@zeus.com ROW contact: Rebecca Morgans email: rmorgans@zeus.com [Corporate Style] *A strong corporate identity is a valuable commercial asset. Effective use of our logo and name is an important representation of the Zeus identity. These guidelines have been designed to introduce the Zeus corporate identity and to Sun, 29 Jul 2007 01:43:24 GMT http://www.scribd.com/doc/214468/Brand-Identity-Zeus http://www.scribd.com/doc/214467/Brand-Identity-Zarlink CORPORATE IDENTITY Consistency in Global Identity The Zarlink Semiconductor logo is the most immediately recognizable emblem of our business. Taking care to maintain the consistent appearance of our identity, regardless of where it appears—from semiconductor chips through collateral—reflects the attention to quality we bring to everything we make and everything we do and gives our customers a means of recognizing us in the marketplace. Geoff Norbury, Director Global Marketing Zarlink Semiconductor TM *About the Global Identity The Zarlink Semiconductor logo represents a trademark of Mite Sun, 29 Jul 2007 01:43:21 GMT http://www.scribd.com/doc/214467/Brand-Identity-Zarlink http://www.scribd.com/doc/214466/Brand-Identity-Xircom Xircom, an Intel Company Logo General Usage Guidelines Do’s and Dont’s Do not alter the design of the Logo in any way. The Xircom Logo should not be separated from the “an Intel Company” tagline. Existing trademark symbols should remain intact. Do use the Xircom, an Intel Company Logo as shown below: 1. With correct clear space 2. Not smaller than minimum size 3. In approved Logo colors, and on proper color background 4. With proper trademark symbols Clear Space The space surrounding the Logo is equal to the height of the “X” in Xircom Backgrounds The Xircom, an Intel Company Logo Sun, 29 Jul 2007 01:43:20 GMT http://www.scribd.com/doc/214466/Brand-Identity-Xircom http://www.scribd.com/doc/214465/Brand-Identity-Wysdom Preserving the Wysdom Mark of Identity: Guidelines for Logo Usage September 2000 © Copyright Wysdom Inc. *Colour The colour version of the Wysdom logo has TWO variations. V.1. V.2. Black and White The black and white version of the Wysdom logo has TWO variations. V.1. V.2. 30 West Beaver Creek Road, Unit 111, 2nd Floor Richmond Hill, ON CANADA L4B 3K1 tel: 1.877.4WYSDOM fax: 905.763.6932 www.wysdom.com w a p .wysdom.com *Colour Version 1 This colour version of the logo should be used in all circumstances where the background is light in colour*, ESPECIALLY ON WHITE. s:\wysdom statio Sun, 29 Jul 2007 01:43:19 GMT http://www.scribd.com/doc/214465/Brand-Identity-Wysdom http://www.scribd.com/doc/214464/Brand-Identity-WWU GRAPHIC IDENTITY GUIDELINES Use of the University Logo, Seal and Other Marks *estern Washington University is proud of its national reputation for academic excellence. A public comprehensive university, Western is dedicated to providing the highest quality undergraduate and master’s education in the Northwest. A strong cohesive visual identity program provides a consistent presentation of the University and reinforces Western’s reputation for quality. It unifies and strengthens the University and projects an image of excellence which is important in attracting highly qualified students, f Sun, 29 Jul 2007 01:43:08 GMT http://www.scribd.com/doc/214464/Brand-Identity-WWU http://www.scribd.com/doc/214463/Brand-Identity-Wiral 30.03.2001 Wiral LTD: Logo usage *Table of contents Table of contents About this manual Wiral Mission Logo appearence on various backrounds Black and white printing Examples of incorrect use of Wiral logo Wiral logo colors and conversions Primary colors and conversions Secondary colors and conversions Wiral logo and slogan Wiral slogan without Wiral logo Protected area Defining height and width of the protected area Fonts Device font Product names Product slogans 1 1 2 2 3 3 4 4 5 6 6 6 6 7 7 8 8 About this manual There are several symbols in this manual that you should be aware of before Sun, 29 Jul 2007 01:43:03 GMT http://www.scribd.com/doc/214463/Brand-Identity-Wiral http://www.scribd.com/doc/214462/Brand-Identity-Winnipeg Visual Identity Guidelines The City of Winnipeg is a vibrant, culturally diverse and forward-looking city of the World. Our visual identity plays a significant role in our strategy for branding Winnipeg both nationally as well as on the global stage. When properly and consistently implemented, our corporate signature becomes a valuable asset for the City and an important part of our identity as citizens of Winnipeg. March 1, 2001 *Table of Contents Introduction ..................................................................................................................................... Sun, 29 Jul 2007 01:42:55 GMT http://www.scribd.com/doc/214462/Brand-Identity-Winnipeg http://www.scribd.com/doc/214461/Brand-Identity-Winetasting Version 0.9 Winetasting.com > Corporate Identity Usage DRAFT Winetasting.com Logotype The logotype and symbol combination should always be used together - rarely separately. winetasting .com Direct from the tasting room to you winetasting .com Direct from the tasting room to you ID 15MAR2000 001 Logo & Logotype Type The logotype is constructed using Mrs. Eaves Roman in all lower case. The tag line is leftjustified with the logotype in The Sans Bold Italic. Preferred Clearspace The logo and symbol combination must have the minimum clearspace at all times if possible. Clearspace is desig Sun, 29 Jul 2007 01:42:17 GMT http://www.scribd.com/doc/214461/Brand-Identity-Winetasting http://www.scribd.com/doc/214460/Brand-Identity-Williams-Communications W I L L I A M S C O M M U N I C AT I O N S : I D E N T I T Y S TA N D A R D S 2001 Please direct any questions concerning these standards to either: Leslie Sharp @ 918-573-3395 or Debbie Collard @ 713-307-4230. *1 .1 W I L L I A M S C O M M U N I C AT I O N S : I D E N T I T Y S TA N D A R D S _Typography Interstate Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*( ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*( ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*( Interstate Regular Interstate Bold Inters Sun, 29 Jul 2007 01:42:15 GMT http://www.scribd.com/doc/214460/Brand-Identity-Williams-Communications http://www.scribd.com/doc/214459/Brand-Identity-Western-Digital Western Digital Correct usage of the Western Digital corporate signature is integral to developing and maintaining a consistent brand image and message about our company. We invite you to use our corporate signature and we ask you to follow these guidelines. WDUsage Guide Logo *WD Logo Usage Please follow the basic rules of logo usage specified here. If your circumstance is an exception to the examples shown, please contact Western Digital’s Corporate Communications Department at 949.672.7925 or 949.672.7000. Corporate Signature The core component of the Western Digital identity system Sun, 29 Jul 2007 01:42:01 GMT http://www.scribd.com/doc/214459/Brand-Identity-Western-Digital http://www.scribd.com/doc/214458/Brand-Identity-WestEdge WEST EDGE LOGO GUIDELINES The following will provide you with the design attributes and the usage guidelines of the West Edge logo. PURPOSE Tip Top Creative has established these guidelines for the West Edge neighborhood to maintain consistency in all logo and/or brand treatments. We ask that you use the logo appropriately and consistently, in accordance with these guidelines. The Metropolitan Improvement District has the right to make changes to the logo or these guidelines at its discretion. Correct Usage for the Logo in Color Directly above is the correct usage of the West Edge mark utili Sun, 29 Jul 2007 01:42:00 GMT http://www.scribd.com/doc/214458/Brand-Identity-WestEdge http://www.scribd.com/doc/214457/Brand-Identity-Wellinvested Version 1.0 Well Invested > Corporate Identity wellinvested Logo & Logotype Well Invested Logotype The logotype and symbol combination should always be used ID wellinvested c 15MAR2000 001 Preferred Clearspace The logo and symbol combination must have the minimum clearspace at all times if possible. Clearspace is designated (c) by the height of the type-lockup. c c c c Main PMS Colors Colors Primary & Secondary Colors The primary and secondary colors in the color palette are consistent with the colors used in the Web site - and their priority. The additional colors are used primar Sun, 29 Jul 2007 01:41:58 GMT http://www.scribd.com/doc/214457/Brand-Identity-Wellinvested http://www.scribd.com/doc/214456/Brand-Identity-WebEx Branding Guidelines This guide explains requirements for the usage of WebEx’s signature. Please follow them to consistently brand WebEx. *Signature Structure WebEx delivers true Web-based meeting services that fully integrate voice, video, and real-time data exchange. Our globally distributed service platform provides interactive, multimedia communication services for business Web sites. The WebEx brand represents our innovative technology which allows people the freedom to communicate anytime, anywhere, all live on the Web. Our powerful meeting services let anyone share ideas quickly and Sun, 29 Jul 2007 01:41:56 GMT http://www.scribd.com/doc/214456/Brand-Identity-WebEx http://www.scribd.com/doc/214455/Brand-Identity-Wayne THE WORDMARK PRINCIPLES PRINCIPLE ONE: THE WORDMARK IS ALWAYS PRIMARY. This does not mean the Wordmark is always the largest, main, or first visual element. It means the Wordmark and rules of its use take precedence over other elements in its vicinity. For example, the Wordmark never tilts or curves to follow a design or graphic element; prints as a signature to another element (for example, below and to the right of a large photograph); or used to replace the words “Wayne State University” in a phrase. Other elements cannot intersect or interact with the Wordmark. PRINCIPLE TWO: THE WORDM Sun, 29 Jul 2007 01:41:54 GMT http://www.scribd.com/doc/214455/Brand-Identity-Wayne http://www.scribd.com/doc/214453/Brand-Identity-Versata e sata de t ty Gu de es Signature Think of the our corporate signature as the face of Versata. Show it off properly by adhering to the rules set in these guidelines. The signature consists of the “versata” logotype the “Running Man” icon (or “bug”), and the Trademark, “™” symbol. The size of the “™” symbol should be adjusted proportionally to the size of the logotype. Generally, as the signature becomes larger, the “™” symbol becomes smaller in proportion. Only use the Versata signature as a single “lock-up” unit. Never try to replace or incorporate typeset Sun, 29 Jul 2007 01:41:49 GMT http://www.scribd.com/doc/214453/Brand-Identity-Versata http://www.scribd.com/doc/214452/Brand-Identity-US-Foodservice © U.S. Foodservice™ Graphic Standards Manual 2001 Graphic Standards Manual Visual Identity Guidelines for U.S. Foodservice™ *© U.S. Foodservice™ Graphic Standards Manual 2001 Message from the Corporate Marketing Department To all persons producing visual materials for U.S. Foodservice™: The purpose of having a visual identity program is to assure that every time someone comes into contact with our corporation, our identity is communicated in the same visual terms. Visual materials include everything from stationery and promotional give-aways. Just as we present ourselves to our Sun, 29 Jul 2007 01:41:45 GMT http://www.scribd.com/doc/214452/Brand-Identity-US-Foodservice http://www.scribd.com/doc/214451/Brand-Identity-UPS Standards on the UPS brandmark 1.0 Brand Guidelines – Media Professionals Published by UPS Brand Management. © Copyright 2003 United Parcel Service of America, Inc. 3/03 UPS, the UPS brandmark and the color brown are registered trademarks of United Parcel Service of America, Inc. All rights reserved. Brand Guidelines – Media Professionals 1.1 Primary 3-D version (Preferred) X The UPS brandmark should be presented in its standard and customary fashion in order to be immediately recognizable as belonging to UPS. Consistent presentation not only maintains the UPS brandmar Sun, 29 Jul 2007 01:41:37 GMT http://www.scribd.com/doc/214451/Brand-Identity-UPS http://www.scribd.com/doc/214450/Brand-Identity-University-Of-Nebraska INTERIM UNIVERSITY IDENTIFICATION HANDBOOK Summer 2001 *UNIVERSITY OF NEBRASKA PUBLICATIONS POLICIES AND PROCEDURES 1 University Logo On June 23, 2001, the University of Nebraska Board of Regents adopted a new common logo for the University of Nebraska and each of the four campuses. The University logo is set forth below: This handbook includes the requirements for interim use of this logo only on letterheads, envelopes, and business cards. Official usage standards for the University logo will be published at a later date. This handbook is available on the Web, at www.uneb.edu/LogoStandards Sun, 29 Jul 2007 01:41:29 GMT http://www.scribd.com/doc/214450/Brand-Identity-University-Of-Nebraska http://www.scribd.com/doc/214449/Brand-Identity-UNC The University of Northern Colorado Signature Standards Table of Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1 Letter from the president . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1 Signature standards The University of Northern Colorado logo Helpful guidelines for logo usage . . . . . . . Color palette . . . . . . . . . . . . . . . . . . . . . Fonts and typography . . . . . . . . . . . . . . . Logo alternative applications . . . . . . . . . . University seal . . . . . . . . . Sun, 29 Jul 2007 01:41:19 GMT http://www.scribd.com/doc/214449/Brand-Identity-UNC http://www.scribd.com/doc/214448/Brand-Identity-UNB Graphics u n s w i c k Standards New Br Stationery, etc.: Correct placement of the logo and recommended fonts for letterhead, business cards, fax covers, and memos is provided in the electronic “toolbox” available from Computing Services and on the Web at www.unb.ca/webteam/resources/. It’s easy to adopt the new image! A “toolbox” has been prepared for every member of faculty and staff on our two campuses. These will be installed on all departmental computers — PCs and Macs — over the next few days. They include ready access to the logo in one or two colours, templates and macr Sun, 29 Jul 2007 01:41:06 GMT http://www.scribd.com/doc/214448/Brand-Identity-UNB http://www.scribd.com/doc/214447/Brand-Identity-UMassFive partee Introduction C r e at i v e services IntegratedM V · W · P UMASSFIVE College Federal Credit Union Corporate Identity Guidelines In order to present a uniform image to our members and the community, the Marketing Department has created these guidelines for logo and name usage. If you have any questions, please consult the Marketing Department as the final authority. Logo The UMassFive College Federal Credit Union logo consists of two elements: The stroke and star, and the logotype. These elements should always appear together, a Sun, 29 Jul 2007 01:40:53 GMT http://www.scribd.com/doc/214447/Brand-Identity-UMassFive http://www.scribd.com/doc/214446/Brand-Identity-Troika Style Guide TROIKA Corporate Logo Guidelines These guidelines explain how to treat the TROIKA logo regardless of the purpose for which it is being used. Guidelines apply to all media types (online copy, video images, hard copy, etc.) and to all logo sizes – from a small image on a giveaway to a large banner for a building. Proper usage of the logo contributes to a strong corporate image. Thank you for helping to demonstrate our company's commitment to consistency and professionalism. Acceptable Configurations and Components of the TROIKA Logo Vertical Configuration: Letterforms Dudes TM Ma Sun, 29 Jul 2007 01:40:49 GMT http://www.scribd.com/doc/214446/Brand-Identity-Troika http://www.scribd.com/doc/214445/Brand-Identity-Triton Artwork Electronic and camera-ready artwork for all signatures shown in this guide, accompanies this document. All questions relating to these guidelines should be directed to: Laura Daeffler Marketing Communications Manager Triton 770-499-6533 laura.triton@mindspring.com Corporate Signature Shell Logotype Color Application PMS 281 blue, 100% black, and white are the only colors used for standard applications of the Triton corporate signature. Any deviation from this standard must be approved by the Triton Marketing Department. Color For color applications, the corporate signature is reproduc Sun, 29 Jul 2007 01:40:48 GMT http://www.scribd.com/doc/214445/Brand-Identity-Triton http://www.scribd.com/doc/214444/Brand-Identity-Tribe THE WURLD ACCORDING TO URL TRIBE CORPORATE GUIDELINES ™ *MEET URL AND HIS TRIBE URL (pronounced Earl), the Tribe logo and wordmark, including that of the sub-brands all have one purpose. To create a unique and popular brand that is instantly recognizable, be it as the TRIBE logo or as a stand alone URL. The logo itself is made up of two components. The wordmark and the the icon. The wordmark is Tribe and should always run in the Tribe typeface. The icon in the logo is URL. He is the personality in the logo, the "nike swoosh", the attitude essential in the Tribe branding. The logo and the s Sun, 29 Jul 2007 01:40:39 GMT http://www.scribd.com/doc/214444/Brand-Identity-Tribe http://www.scribd.com/doc/214443/Brand-Identity-TREX Brand Identity and Logo Usage Guidelines / May 2001 *Introducing the T-REX™ Brand The Value of the Brand Brand identity is the most valuable asset an organization or company can possess.The T-REX brand will become the “face of the project,” something very visible to the public.To build public awareness, consistent use of the Transportation Expansion Project™ (T-REX) logo is critical. By following these guidelines, you can help ensure that the project’s identity is effectively established. The Transportation Expansion Project (T-REX) branding effort, with the other elements of the pu Sun, 29 Jul 2007 01:40:29 GMT http://www.scribd.com/doc/214443/Brand-Identity-TREX http://www.scribd.com/doc/214442/Brand-Identity-Transmeta T R A N S M E TA T R A D E M A R K G U I D E L I N E S This Transmeta Trademark Guidelines document is divided into the following sections: 1.Who should use these guidelines 2.Trademark usage guidelines 3.Sample copy 4.Current trademarks 5.How to contact us 1. WHO SHOULD USE THESE GUIDELINES These guidelines are intended for Transmeta employees, customers, consultants, licensees and other third parties planning to use Transmeta’s trademarks or logos in communications, electronic messages, promotional, advertising, instructional, reference material or other marketing collateral, on web Sun, 29 Jul 2007 01:40:25 GMT http://www.scribd.com/doc/214442/Brand-Identity-Transmeta http://www.scribd.com/doc/214441/Brand-Identity-TopTier 6203 San Ignacio Ave, Suite 101 • San Jose, California 95119 408.360.1700 tel • 408.360.1703 fax www.toptier.com TOPTIER™ SOFTWARE, INC. STYLE GUIDE Guidelines to Logos, Trademarks and Market Positioning Statements Version 2.1 *TOPTIER STYLE GUIDE PAGE 2 Table of Contents TOPTIER LOGO GUIDELINES ......................................................................................3 The TopTier Name ......................................................................................................................................................... 3 Using the TopTier Logos....... Sun, 29 Jul 2007 01:40:16 GMT http://www.scribd.com/doc/214441/Brand-Identity-TopTier http://www.scribd.com/doc/214440/Brand-Identity-Thomson Brand Identity Guidelines • Thomson Learning • Business Units July 2000 Basic Elements Preliminary Guidelines *Brand Identity Guidelines July 2000 Basic Elements Contents 1 2 3 4 5 Minimum clear area Color: Correct and incorrect use Color: Printing on colored and photographic backgrounds Color: Reproduction for electronic media Incorrect use of the signature *Brand Identity Guidelines July 2000 1 Basic Elements Minimum clear area In order to protect the integrity and impact of our identity, a minimum clear area has been created around each signature. This area should always b Sun, 29 Jul 2007 01:40:15 GMT http://www.scribd.com/doc/214440/Brand-Identity-Thomson http://www.scribd.com/doc/214439/Brand-Identity-Texas-Extension Identity Guidelines **Changing the Name, Maintaining the Commitment By unanimous vote of The Texas A&M University System Board of Regents, our organization was renamed Texas Cooperative Extension, effective July 27, 2001. This change supports our goals of: • fulfilling the Extension mission to “provide quality, relevant, outreach and continuing educational programs and services to the people of Texas.” • positioning the agency to effectively serve a dynamic Texas in the 21st century. The name Texas Cooperative Extension more accurately represents the mission and broad scope of our ac Sun, 29 Jul 2007 01:40:10 GMT http://www.scribd.com/doc/214439/Brand-Identity-Texas-Extension http://www.scribd.com/doc/214438/Brand-Identity-Texaco The Texaco Brand - 2000 an Overview of Standards and Requirements T he Texaco Star has been a symbol of Texaco for almost 100 years. Today, the Texaco Brand is one of the most recognized and trusted brands in the world. Some enhancements have been made to the Texaco logo and it is critical that our brand standards be followed consistently. By following these standards, you will help us protect, maintain, and enhance our worldwide image, reputation and logo. Look for these changes to come into effect with your summer issue of Prop & Goggles. 1902 1909 1920 REG. TM 1936 1959 1980 *TEXA Sun, 29 Jul 2007 01:39:56 GMT http://www.scribd.com/doc/214438/Brand-Identity-Texaco http://www.scribd.com/doc/214436/Brand-Identity-Syscap ® Corporate Identity Application and Management Guidelines A company's brand is its second most valuable and sensitive asset after its people. It expresses the company's face, style and character.The rapidity with which it is recognised and the immediate impression it conveys in those first few seconds will establish its position in a manner that is difficult to change. It follows that this singular expression must be treated with the utmost care, never vary in the messages it carries and should convey friendship, reassurance and promise in a single instant. The new corporate branding does Sun, 29 Jul 2007 01:39:44 GMT http://www.scribd.com/doc/214436/Brand-Identity-Syscap http://www.scribd.com/doc/214435/Brand-Identity-SyncML Guidelines for usage of SyncML name, logo and other identifiers Version 1.0 *2 SyncML Initiative SyncML is an open industry initiative formed to develop and promote a common protocol for synchronizing data among workstations, network application servers, and mobile information appliances. The many existing products for synchronizing data serve specific devices, particular applications, and limited types of network connection. With the rapid growth of information appliances that require access to up-to-date information but are only intermittently connected to the networked data, data synchr Sun, 29 Jul 2007 01:39:41 GMT http://www.scribd.com/doc/214435/Brand-Identity-SyncML http://www.scribd.com/doc/214434/Brand-Identity-Symbian Corporate Identity Guidelines *• The Symbian Logo - Use of logo - Incorrect use of logo - Free space • • • • Color Type The Symbian OS logo Other Symbian Marks Contents *The Symbian logo The Symbian logo provides a simple, clear, and easily recognizable brand which represents stability, quality and integrity of the organization. The symbol (i) expresses the human element and importance of people, and the yellow dot represents the idea of inspiration and intellectual capacity. The indicated use of all Symbian logos as contained throughout this document supersedes all previous gui Sun, 29 Jul 2007 01:39:41 GMT http://www.scribd.com/doc/214434/Brand-Identity-Symbian http://www.scribd.com/doc/214433/Brand-Identity-Supporting-People Supporting People Identity Guidelines DETR. Supporting People Identity Guidelines. Issued May 2000 The logo 1 The logo The supporting People logo is made up of two elements: The Symbol representing an open door and the logotype. These two elements have been specially drawn and should always appear in a fixed relationship to each other. Logo and strapline A strapline has been created and may appear with the logo where appropriate. This also appears in a fixed relationship and no other strapline or typeface may be used. Master digital artworks of the Supporting People logo are Sun, 29 Jul 2007 01:39:12 GMT http://www.scribd.com/doc/214433/Brand-Identity-Supporting-People http://www.scribd.com/doc/214432/Brand-Identity-Stiell STIELL LIMITED Corporate Identity Guidelines *The Stiell Corporate Identity GUIDANCE ON USAGE Note that the Stiell Limited identifier is used throughout for illustration purposes only. The full range of Stiell Companies are illustrated on the back page. A strong and consistent identity programme is indispensable and this guide aims to provide you with the key elements to help in the promotion of the overall image of Stiell . This Corporate Identity policy is being administered by the marketing department. While the guidelines contained in this document are meant to accommodate common uses o Sun, 29 Jul 2007 01:39:00 GMT http://www.scribd.com/doc/214432/Brand-Identity-Stiell http://www.scribd.com/doc/214431/Brand-Identity-Stena-Bulk V-MAX, C-MAX | Graphic Identity Guidelines *Logo ar twork Horizontal Pantone (PMS) and process colour positive version with silver shadow Pantone (PMS) and process colour positive version without silver shadow Pantone (PMS) and process colour negative version Grayscale positive version Grayscale negative version Stacked Pantone (PMS) and process colour positive and negative *Rules for usage The logotype has been designed using a specific typeface, colours and defined proportions which may not be changed (colour, positive, negative version, alternatives). The colour and the positive Sun, 29 Jul 2007 01:38:57 GMT http://www.scribd.com/doc/214431/Brand-Identity-Stena-Bulk http://www.scribd.com/doc/214430/Brand-Identity-Stairways-Behavioral-Health Stairways behavioral health * Sun, 29 Jul 2007 01:38:43 GMT http://www.scribd.com/doc/214430/Brand-Identity-Stairways-Behavioral-Health http://www.scribd.com/doc/214429/Brand-Identity-Sovereign visual identity guidelines *contents 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 building the Sovereign brand what is a brand? the Sovereign brand promise delivering our promise the new Sovereign brand the master logos large, primary use logo small, secondary use logo exclusion zones do nots colour single colour executions corporate typefaces stationery contacts page 01 page 02 page 03 page 04 page 05 page 06 page 08 page 10 page 11 page 12 page 14 page 16 page 17 page 18 page 22 01 building the Sovereign brand We are revitalising the Sovereign brand with a new focus and a fabulous new desi Sun, 29 Jul 2007 01:38:42 GMT http://www.scribd.com/doc/214429/Brand-Identity-Sovereign http://www.scribd.com/doc/214428/Brand-Identity-SOU GRAPHIC STANDARDS MANUAL *Why Graphic Standards? Southern Oregon University comprises many separate, distinct units. None of these units stand alone; none are complete if considered apart from the larger Institution. Together, these departments share a responsibility to build recognition and understanding of the University as a whole. One way to promote a broader awareness of Southern Oregon University and to distinguish it from similar institutions is to establish a consistent and unique “visual identity.” The appearance of our publications, correspondence, advertising, signs, and symb Sun, 29 Jul 2007 01:38:37 GMT http://www.scribd.com/doc/214428/Brand-Identity-SOU http://www.scribd.com/doc/214427/Brand-Identity-Sormovsky ÔÈÐÌÅÍÍÛÉ ÑÒÈËÜ ìåòîäè÷åñêèå ðåêîìåíäàöèè Ìÿñîïåðåðàáàòûâàþùèé çàâîä ÑÎÐÌÎÂÑÊÈÉ 02 ©2002 Dmitry Loktionov phone: +7 831 901 2421 *ôèðìåííûé ñòèëü ìåòîäè÷åñêèå ðåêîìåíäàöèè Áàçîâûå ýëåìåíòû ñòèëÿ Òîâàðíûé çíàê Îñíîâíîå (÷åðíî-áåëîå) èçîáðàæåíèå òîâàðíîãî çíàêà Òîâàðíûé çíàê ÿâëÿåòñÿ ãëàâíûì îáðàçóþùèì ýëåìåíòîì ôèðìåííîãî ñòèëÿ ìÿñîïåðåð Sun, 29 Jul 2007 01:38:22 GMT http://www.scribd.com/doc/214427/Brand-Identity-Sormovsky http://www.scribd.com/doc/214426/Brand-Identity-SmartAxis SmartAxis Web Badges & Brand Guidelines - Overview Introduction The SmartAxis web badges have been developed to enable you to endorse the SmartAxis payment service for content and services on the World Wide Web. You may only use these badges if your web site has been registered with SmartAxis and is enabled to accept e-purse payments. You must display certain key information at the point of purchase and where referring to the supported card schemes. Please follow these guidelines carefully. In doing so, you reinforce the SmartAxis brand identity and the value of the entire payment network of w Sun, 29 Jul 2007 01:38:00 GMT http://www.scribd.com/doc/214426/Brand-Identity-SmartAxis http://www.scribd.com/doc/214425/Brand-Identity-SkyStream Skystream Networks Logo Usage The SkyStream Networks graphic elements are among the most valuable marketing and communications tools we have. When used properly, these elements support a carefully designed corporate identity system. Therefore, we are providing these graphic standards to guide you in applying the elements of the program correctly and consistently. Logo Color The Skystream logo must always appear in color applications as represented below. Please use discretion when placing either version of the logo over shaded backgrounds and photography. Ultimately, legibility is the key dec Sun, 29 Jul 2007 01:37:56 GMT http://www.scribd.com/doc/214425/Brand-Identity-SkyStream http://www.scribd.com/doc/214424/Brand-Identity-Silanis logo spans full height of font silanis horizontal placement of logo logo centered ascender x-height descender gl logo blue: pms 8182 metallic CMYK C71 M45 Y15 RGB to be determined typeface: Rotis Semi Serif silanis vertical placement of logo base line of logo centered on dots of 'i's silanis 2 colour on white silanis 2 colour on pale background silanis against logo's blue, logo is white silanis silanis silanis on brighter colours, use black on black and dark colours, knock out in white (if knock-out is not an option against darker colours, then it may be used in black) * Sun, 29 Jul 2007 01:37:56 GMT http://www.scribd.com/doc/214424/Brand-Identity-Silanis http://www.scribd.com/doc/214423/Brand-Identity-Siggraph SIGGRAPH 2002 Graphic Identity Manual 1 August 2001 Q LTD Ann Arbor *SIGGRAPH 2002 Graphic Identity Manual 1 August 2001 Introduction 1.1 Contents 1.1 2.1 3.1 4.1 5.1 6.1 7.1 Introduction Logo Art Color Typography Paper Image Credits ACM Signature The SIGGRAPH 2002 graphic identity program establishes a consistent visual image for the conference and its promotional materials. This manual provides rules and guidelines for implementation of the graphic identity program. It is an information resource but does not provide all the answers to graphic communications problems. These guideline Sun, 29 Jul 2007 01:37:55 GMT http://www.scribd.com/doc/214423/Brand-Identity-Siggraph http://www.scribd.com/doc/214422/Brand-Identity-Seagate Seagate Graphic Guidelines January 2002 *CONTENTS S E A G AT E C O M PA N Y L O G O PRODUCT LOGOS MINIMUM LOGO SIZE L O G O C L E A R S PA C E IMPROPER LOGO USE S E A G AT E B L A C K B A R COLORS TYPOGRAPHY WRITING STYLE TRADEMARKS AND REGISTERED TRADEMARKS C O P Y R I G H T S TAT E M E N T S G R A P H I C F I L E F O R M AT S G L O S S A RY The Seagate Graphic Guidelines were designed to guide Seagate employees, vendors and customers in using the Seagate graphic elements properly to create high-quality marketing materials with a consistent look that enhances the corporate brand. To preserv Sun, 29 Jul 2007 01:37:49 GMT http://www.scribd.com/doc/214422/Brand-Identity-Seagate http://www.scribd.com/doc/214421/Brand-Identity-SDL 1 SDL, Inc. May 2000, Revision B SDL Corporate Identity Manual symbol/logo registration mark logotype corporate signature *2 SDL, Inc. May 2000, Revision B SDL Corporate Identity Manual President’s Letter As SDL grows and moves into new systems and markets, it is imperative that we create a strong visual identity that can be instantly associated with our publications and products At SDL, we consider ourselves leaders and innovators in the field semiconductor lasers and fiberoptic technology. To make sure others see us in the same way, we have developed a corporate identity that cente Sun, 29 Jul 2007 01:37:36 GMT http://www.scribd.com/doc/214421/Brand-Identity-SDL http://www.scribd.com/doc/214420/Brand-Identity-SCTE Guide to Logo and Graphic Usage July 1, 2000 Society of Cable Telecommunications Engineers *SCTE Graphic Guidelines Corporate Colors: (coated and uncoated) PANTONE 541 Blue Approved Colors: (coated and uncoated) ® PANTONE 444 Gray ® PANTONE 142 ® PANTONE 131 ® PANTONE 145 ® PANTONE 159 ® PANTONE 174 ® PANTONE 2746 ® PANTONE 269 ® PANTONE 261 ® PANTONE 222 ® PANTONE 201 ® PANTONE 484 ® PANTONE 539 ® PANTONE 308 ® PANTONE 329 ® PANTONE 445 ® PANTONE 560 ® PANTONE 378 ® PANTONE 364 ® PANTONE 377 ® PANTONE 399 ® Black (White) Corp Sun, 29 Jul 2007 01:37:34 GMT http://www.scribd.com/doc/214420/Brand-Identity-SCTE http://www.scribd.com/doc/214419/Brand-Identity-Scouts brand new A guide to our visual identity *...introduction This manual is designed to help with the correct implementation of The Scout Association‘s new identity. It will also be a useful aid when instructing printers, signwriters and others employed to produce branded items. The new identity replaces our existing logo and strapline. Its purpose is to present a more dynamic modern image while maintaining key elements of our history. The content of this manual should not be used as artwork or as a template for new artwork to be drawn up. Master files can be obtained on CD-ROM from the Inform Sun, 29 Jul 2007 01:37:32 GMT http://www.scribd.com/doc/214419/Brand-Identity-Scouts http://www.scribd.com/doc/214418/Brand-Identity-Scientific-Atlanta Scientific-Atlanta Graphic Basic Elements Stationery News Releases Brochures Ads Manuals and Proposals Forms Signage Product Identification Packaging Tradeshows Presentations Vehicles Guidelines *Scientific-Atlanta Graphic Guidelines Basic Elements Introduction Page 1 Main Menu Next Basic elements of the Scientific-Atlanta corporate identity system 1 Logo and 2 Color 3 Type 4 Arc 5 Text/Language Tagline Helvetica Neue 73 Bold Extended Pantone® 2593 C Pantone® 382 C ABCDEFGHI abcdefghi *Scientific-Atlanta Graphic Guidelines Basic Elements Logo Page 2 Main Menu The Corporate Lo Sun, 29 Jul 2007 01:37:27 GMT http://www.scribd.com/doc/214418/Brand-Identity-Scientific-Atlanta http://www.scribd.com/doc/214417/Brand-Identity-SAU a guide to Graphic Standards *St. Ambrose University Graphic Standards Manual Dear members of the university community, Over the past several years, St. Ambrose University has enjoyed a period of unprecedented growth. We now offer more than 80 undergraduate programs of study and 16 graduate degree programs, and we are continuing to expand into new areas of academic study. While such growth is welcome, it can also create divergent views among the greater community of what St. Ambrose University really is. We must give individual programs the attention they deserve, but at the same time we n Sun, 29 Jul 2007 01:36:57 GMT http://www.scribd.com/doc/214417/Brand-Identity-SAU http://www.scribd.com/doc/214416/Brand-Identity-Sargento 10/00 V. 1 *BRAND IDENTITY SARGENTO REVERSES TO WHITE OUT OF 100% BLACK 23.5% MAGENTA, 100% YELLOW & 30.5% BLACK OR 100% GOLD PANTONE® 871 METALLIC OR HOT STAMPED GOLD Our Brand Identity Primary Brand Logo Treatment The logo used should be the approved Sargento Brand logo. This logo should be used in all brand applications. It consists of the Sargento name with one large capital “S” followed by small capital letters, two “waves” and a Registration mark reversed out of an angled black bar. 14° ANGLE MINIMUM SPACE FROM THE SARGENTO “S” AND “O” TO THE EDGE OF THE BLACK BAR I Sun, 29 Jul 2007 01:36:53 GMT http://www.scribd.com/doc/214416/Brand-Identity-Sargento http://www.scribd.com/doc/214415/Brand-Identity-Salford Corporate Identity Design Guidelines *Corporate Identity is an impression gained by any form of communication an organisation has with the outside world The role of design is to give visual expression to The University’s activities, structure, and indeed, its per sonality. It also helps create a sense of unity and purpose that people can identify with. This manual has been produced to ensure that The University communicates in a consistent and coherent manner. It should not be regarded as a straightjacket that stifles initiative but as a framework into which initiatives can be channelled. T Sun, 29 Jul 2007 01:36:22 GMT http://www.scribd.com/doc/214415/Brand-Identity-Salford http://www.scribd.com/doc/214414/Brand-Identity-Rogue-Wave Corporate Logo Usage 11/1/2000 COLOR SPECIFICATIONS Upper Wave / word “SOFTWARE” Pantone 300 CMYK: C:100 M:43 Y:0 K:0 RGB: 0. 117, 186 Web: 0066CC Lower Wave: Dark Blue Pantone 294 CMYK: C:100 M:56 Y:0 K:18 RGB: 29, 82, 146 Web: 003399 Rogue Wave Process Black CMYK: C:0 M:0 Y:0 K:100 RGB: 0, 0, 0 Web: 000000 2 Color Option When a 2 color option is feasible, "Rogue Wave" will appear in black. The bottom wave and the word "software" will be in PMS 294. The top wave is made with 65% of PMS 294. ® Corporate Logo Usage In U.S. materials where the logo is the first and/or only reference to R Sun, 29 Jul 2007 01:36:06 GMT http://www.scribd.com/doc/214414/Brand-Identity-Rogue-Wave http://www.scribd.com/doc/214413/Brand-Identity-RedWave-Marketing RED WAVE MARKETING TM * Sun, 29 Jul 2007 01:36:02 GMT http://www.scribd.com/doc/214413/Brand-Identity-RedWave-Marketing http://www.scribd.com/doc/214412/Brand-Identity-Rebuild-America Rebuild America Guidelines on Logo Usage The Rebuild America logo is [a registered trademark of/patented by/property of] the U.S. Department of Energy. The logo is the most identifiable image of Rebuild America, a program that involves hundreds of communities and more than 250 partnerships in nearly every state and some U.S. territories. These guidelines have been developed to help ensure that as the program continues to expand, the Rebuild America logo is presented in a consistent and professional manner. The guidelines also serve to protect the logo, and hence the program, from being used in Sun, 29 Jul 2007 01:36:00 GMT http://www.scribd.com/doc/214412/Brand-Identity-Rebuild-America http://www.scribd.com/doc/214411/Brand-Identity-QUT QUT CORPORATE IDENTITY MANUAL 5.1 Paper Standards The sizes used for all stationery items are based on the sizes recommended by the International Standards Organisation (ISO). They are based on a sheet size, A0, which is one square metre in area. The series has been devised so that each format has a width:length relationship 1:2. The rectangular shape, when folded in half on the long side, results in the next size down; an A4 sheet folded becomes A5 etc. The A and B sheets are in proportion. They are used for stationery and brochures. The table below shows the relationship between A and B s Sun, 29 Jul 2007 01:35:58 GMT http://www.scribd.com/doc/214411/Brand-Identity-QUT http://www.scribd.com/doc/214410/Brand-Identity-QuickTime QuickTime Logo Guidelines March 2001 1 ______ QuickTime Logo Guidelines Overview These guidelines show the correct treatment of the updated QuickTime logo in collateral, advertisements, promotions, packaging, manuals, the World Wide Web, and other communications materials. This version of the QuickTime logo replaces all previous versions, and should be used in all communications pertaining to QuickTime 5 and subsequent versions of QuickTime software. Four-color version The QuickTime Logo The QuickTime logo consists of the Q graphic, the updated QuickTime logotype (that is, the QuickTime n Sun, 29 Jul 2007 01:35:55 GMT http://www.scribd.com/doc/214410/Brand-Identity-QuickTime http://www.scribd.com/doc/214409/Brand-Identity-PSC PSC Corporate Logotype Usage These guidelines should be followed when using the PSC logotype *Use of the PSC corporate logotype TM FIG. 1 Preferred use of Logotype TM FIG. 2 Alternate use of Logotype The PSC symbol and name (called a logotype) always appear together as one unit with a consistent size relationship. The preferred use of the logotype is with the symbol to the top left of the PSC letters with the star resting next to the top corner of the “P” (fig.1). In instances where there is not adequate horizontal space to give prominence to the logotype, an alternative placement of Sun, 29 Jul 2007 01:35:44 GMT http://www.scribd.com/doc/214409/Brand-Identity-PSC http://www.scribd.com/doc/214408/Brand-Identity-Providence-College Providence College Providence College Providence College Graphic Standards Program September 2001 • Working Document *About This Manual This graphic standards manual was developed for the Providence College community by the Publications Center to provide general guidelines and to communicate new College policies regarding the College’s visual identity. It introduces a new College logotype—also called a graphic identifier —together with policies regarding its application to the College’s visual communications media, whether print or electronic. It also provides guidelines for the Sun, 29 Jul 2007 01:35:35 GMT http://www.scribd.com/doc/214408/Brand-Identity-Providence-College http://www.scribd.com/doc/214407/Brand-Identity-Post-Ranch-Inn Version 0.3 Post Ranch Inn Materials > Corporate Identity ID Logo & Logotype Post Ranch Inn Logo The stacked logo and symbol combination will be used with the "at big sur" addition only in when used formally to announce the resort (i.e. on report covers, porfolios, brochure covers, etc). Horizontal Format The horizontal format logo is used in situations when the stacked logo takes up too much visual space and there is a need to simplify a layout. 16FEB2000 001 The Sans Semi Bold, Bold Plain The Sans Plain Post Ranch Inn A T B I G S U R S S The Sans semi Bold, Bold Plain Spacing The spa Sun, 29 Jul 2007 01:35:33 GMT http://www.scribd.com/doc/214407/Brand-Identity-Post-Ranch-Inn http://www.scribd.com/doc/214406/Brand-Identity-Portugal-Telecom Introdução 1 Sempre que alguém contacta com a PT – desde a utilização dos seus serviços à visualização de um anúncio – forma uma imagem da empresa. O modo como as pessoas entendem e reagem à imagem que se pretende transmitir, depende da clareza e consistência da forma de comunicação. Por isso é crucial a qualidade e o rigor na implementação da nova marca. Este documento contém as regras básicas de utilização da nova marca PT. Descreve o logotipo, as cores, o tipo de letra e o estilo gráfico com que deve ser comunicada. Seguir as linhas de orientação definidas neste Sun, 29 Jul 2007 01:35:32 GMT http://www.scribd.com/doc/214406/Brand-Identity-Portugal-Telecom http://www.scribd.com/doc/214405/Brand-Identity-POE resumo de normas gráficas do Símbolo e Logotipo POE *Construção A reprodução do Símbolo e Logotipo POE deve ser sempre fiel ao desenho ao lado e em caso algum poderão ser alterados a dimensão ou o posicionamento de qualquer dos seus componentes. O Símbolo e Logotipo POE deve ser posicionado de forma a garantir a sua boa leitura e nunca colidir visualmente com quaisquer outros elementos que o circundem, sendo de respeitar na íntegra a zona de protecção miníma indicada, na qual não podem ser colocados quaisquer outros elementos. A fonte utilizada na frase «Programa Operacional d Sun, 29 Jul 2007 01:35:24 GMT http://www.scribd.com/doc/214405/Brand-Identity-POE http://www.scribd.com/doc/214404/Brand-Identity-Pluto-Graphics-com p luto graphics.com * Sun, 29 Jul 2007 01:35:19 GMT http://www.scribd.com/doc/214404/Brand-Identity-Pluto-Graphics-com http://www.scribd.com/doc/214403/Brand-Identity-Pinnacle-Systems CORPORATE IDENTITY To ensure its impact, no competing elements, type or colors may intrude into the field of clear space around the signature. That field is flexible, but must be at least .5X. X equals .5 of the height of the “P” in Pinnacle. ® .30" 1" Minimum signature size Minimum clear space 0.5 X ® X 0.5 X 0.5 X 0.5 X *APPROPRIATE LOGO USAGE INAPPROPRIATE LOGO USAGE ® NEVER use the sphere symbol alone. 4-color ® NEVER use the company name alone. ® ® 1-color NEVER substitute the sphere symbol colors. ® PINNACLE SYSTEMS ® ® NEVER substitute or alter the ty Sun, 29 Jul 2007 01:35:15 GMT http://www.scribd.com/doc/214403/Brand-Identity-Pinnacle-Systems http://www.scribd.com/doc/214402/Brand-Identity-Philips PHILIPS GUIDELINES *PHILIPS GUIDELINES/LOGOS PHILIPS CONSUMER COMMUNICATIONS GUIDELINES The two most important Company trademarks are the Philips wordmark and the Philips shield emblem. These are referred to as the Philips housemarks, and together they identify the Philips brand, symbolize the quality of its products and services, and represent the goodwill of the Company. Who may use the Philips housemarks Only those companies in which Royal Philips Electronics N.V. has a majority interest are allowed to use the name Philips as part of their company name. How to use the two housemarks To Sun, 29 Jul 2007 01:35:13 GMT http://www.scribd.com/doc/214402/Brand-Identity-Philips http://www.scribd.com/doc/214401/Brand-Identity-OpenGL USAGE GUIDELINES FOR THE OpenGL® TRADEMARK BRIEF SUMMARY 1. “OpenGL” is not a generic name for a 3D graphics library or any other product. OpenGL® is a trademark for specific application programming interface software from Silicon Graphics, Inc. (“SGI”). 2. Only SGI and its Conforming Licensees are authorized to use the OpenGL® trademark and oval logo to identify their products. 3. Others can use the OpenGL® trademark (but not the oval logo) to refer to their products by following the “fair descriptive use” rules contained in these guidelines. 4. Use of the OpenGL® trademark Sun, 29 Jul 2007 01:35:00 GMT http://www.scribd.com/doc/214401/Brand-Identity-OpenGL http://www.scribd.com/doc/214400/Brand-Identity-Onvoy Corporate Style Guide **Table of Contents Introduction 1 Onvoy Mission and Values 2 Proper Spelling and Text Usage 3 Logo Usage 4 Corporate Typeface 9 Color Palette 10 Internet 11 Legal Notices 12 i *Introduction The identity and image of a company are among its most important assets. Onvoy depends upon a strong name and reputation for success. To protect and enhance our brand, it is vitally important to be consistent in how Onvoy is presented to customers, prospects, employees, shareholders, suppliers, the media, government, and others associated with Onvoy. Corporate iden Sun, 29 Jul 2007 01:34:59 GMT http://www.scribd.com/doc/214400/Brand-Identity-Onvoy http://www.scribd.com/doc/214399/Brand-Identity-OMM Corporate Identity Standards Manual *Corporate Identity Standards OMM has created the following guidelines in order to assist you in your use of the company Logo. It is important that the Logo is used correctly to ensure the integrity of the OMM corporate image and brand identity. The guidelines consist of the following: s s s s s s s s s s s The Logo Basic usage rules Guidelines for Logo usage for print Guidelines for Logo usage for the Web or PowerPoint presentations The Secondary Graphic Device Typeface guidelines Guidelines for using the corporate Tagline Examples of incorrect Logo usage Sun, 29 Jul 2007 01:34:45 GMT http://www.scribd.com/doc/214399/Brand-Identity-OMM http://www.scribd.com/doc/214398/Brand-Identity-OCU OKLAHOMA CITY UNIVERSITY *A Oklahoma City University Visual Identity Manual To Oklahoma City University Faculty and Staff: Oklahoma City University is a diverse institution comprised of many separate units. None of these units stands alone; none are complete if considered apart from the larger institution. Helping build recognition and understanding of the University as a whole is a responsibility we all share. One way to achieve a broader awareness and comprehension of Oklahoma City University and to help distinguish this university from other institutions is through consistent use of a di Sun, 29 Jul 2007 01:34:37 GMT http://www.scribd.com/doc/214398/Brand-Identity-OCU http://www.scribd.com/doc/214397/Brand-Identity-Oak What is a Style Guide? A company’s logo is the single most important component of its identity. A style guide sets the standard as to how a logo should and should not be used. In doing so, the integrity of our corporate brand and vision are simultaneously protected and promoted. At Oak, we are proud of the logo we’ve created to brand our identity. Our style guide informs and instructs employees, partners, vendors and customers on specific guidelines. Consequently, the Oak logo will continue to gain brand recognition and strength. If you have questions regarding this guide or the usage of o Sun, 29 Jul 2007 01:34:29 GMT http://www.scribd.com/doc/214397/Brand-Identity-Oak http://www.scribd.com/doc/214396/Brand-Identity-nVIDIA Corporate Identity Guidelines NVIDIA Logo Usage This guide outlines the proper usage of the NVIDIA Corporation logos. If you have any questions, please contact NVIDIA's Marketing Communications department at marcom@nvidia.com. Writing NVIDIA The correct way of writing NVIDIA is all uppercase. Trademarks The name NVIDIA and the NVIDIA logo are registered trademarks of NVIDIA Corporation. Colors/Usage The NVIDIA logo may appear in the following ways: Vertical Format (Preferred Format) Pantone® (PMS*) 382 green, black, and white all black (light colored backgrounds) PMS 382 green reverse Sun, 29 Jul 2007 01:34:28 GMT http://www.scribd.com/doc/214396/Brand-Identity-nVIDIA http://www.scribd.com/doc/214395/Brand-Identity-NUI National University of Ireland, Maynooth | identity guidelines *introducing… The new identity for NUI Maynooth has been especially developed to express all aspects of the University - past, present and future. It is essential that the identity be applied in a consistent manner to ensure maximum and coherent impact for both the internal and external audiences. It is therefore vital that the following guidelines are in place in order to maintain and manage the new identity. The logo is based on classic heraldic imagery. The mark combines four images reflecting the University’s historical Sun, 29 Jul 2007 01:34:26 GMT http://www.scribd.com/doc/214395/Brand-Identity-NUI http://www.scribd.com/doc/214394/Brand-Identity-NMU UNIVERSITY P U B L I C A T I O N S Graphic Identity Standards & Publication Guidelines Northern Michigan University *Introduction Communications and Marketing is pleased to introduce the official graphic identity standards and publication guidelines for Northern Michigan University. As a part of a comprehensive graphic identity program, a consistently used identifying mark helps to establish, convey, and reinforce desired, memorable images; generates internal pride and support; and eliminates confusion in the minds of target audiences. The visual image reflected by the Northern Michigan Un Sun, 29 Jul 2007 01:34:14 GMT http://www.scribd.com/doc/214394/Brand-Identity-NMU http://www.scribd.com/doc/214393/Brand-Identity-Network-Telephone GRAPHIC STANDARDS *Corporate Font Usage BANK GOTHIC Bank Gothic is used in taglines and logos. Always use in ALL CAPS. Do not use in upper & lower case or in small caps. No horizontal or vertical scaling. Example: HIGH-SPEED DIRECT CONNECTION INTERNET ACCESS Impact Impact is to be used in headlines and titles. Also used in body copy when a word is to be bold. No horizontal or vertical scaling. Example #1: Free* DSL for Business Example #2: Network Telephone communications technologies are designed to keep your business focused on the future. We build relationships with our customers thr Sun, 29 Jul 2007 01:33:58 GMT http://www.scribd.com/doc/214393/Brand-Identity-Network-Telephone http://www.scribd.com/doc/214392/Brand-Identity-NetScreen NetScreen Corporate Identity Guidelines *Corporate Identity Guidelines Table of Contents What is Corporate Identity? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 Our Corporate Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Our Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Color and Contrast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Misuses of the Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Corporate Color Palette . . . . . . . . . . . . . . Sun, 29 Jul 2007 01:33:52 GMT http://www.scribd.com/doc/214392/Brand-Identity-NetScreen http://www.scribd.com/doc/214391/Brand-Identity-Neomar Logo Guidelines Why it’s important to use our logo correctly Correct usage of the Neomar logos is important because it helps us maintain a consistent image about our company. If we fail to speak to the world in a single voice, the world becomes confused about who we are. Please read and follow all of our guidelines when using our logo for any purpose. Corporate Signature Our identity consists of two parts: The Neomar flying fish and the Neomar wordmark. Their relationship is fixed and should under no circumstances be altered. Do not use the flying fish or wordmark separately. Do not stretch Sun, 29 Jul 2007 01:33:44 GMT http://www.scribd.com/doc/214391/Brand-Identity-Neomar http://www.scribd.com/doc/214390/Brand-Identity-nemak R 0, G 118, B 204 R 0, G 53, B 150 R 78, G 97, B 114 * Sun, 29 Jul 2007 01:33:41 GMT http://www.scribd.com/doc/214390/Brand-Identity-nemak http://www.scribd.com/doc/214389/Brand-Identity-NBCC This manual has been prepared by the New Brunswick Community Colleges to explain the proper usage of our symbol, name, logotype and other visual elements. Those requesting further information are asked to contact: Bob Scott Director Communications Advanced Education and Labour P.O. Box 6000 470 York Street Fredericton, NB E3B 5H1 Phone: (506) 457-7294 Fax: (506) 453-3038 e-mail: wrscott@gov.nb.ca Le présent manuel a été préparé par les Collèges communautaires du Nouveau-Brunswick dans le but de préciser les bons usages du symbole, du nom, du logotype et des autres éléments visuels de Sun, 29 Jul 2007 01:33:41 GMT http://www.scribd.com/doc/214389/Brand-Identity-NBCC http://www.scribd.com/doc/214388/Brand-Identity-My-Fathers-House-of-Erie My Father’s House OF ERIE * Sun, 29 Jul 2007 01:33:35 GMT http://www.scribd.com/doc/214388/Brand-Identity-My-Fathers-House-of-Erie http://www.scribd.com/doc/214387/Brand-Identity-mvion Guidelines for and Wordmark Corporate Branding *Corporate Mark COLOUR #9999FF 153R 153G 255B 49C 38M 0Y 0K #999999 153R 153G 153B 42C 31M 30Y 9K BLACK AND WHITE #333333 102R 102G 102B 54C 43M 42Y 31K #999999 153R 153G 153B 42C 31M 30Y 9K Corporate Colours #000000 0R 0G 0B 63C 52M 51Y 100K #999999 51R 51G 102B 92C 78M 22Y 23K #333333 51R 51G 51B 52C 51M 9Y 64K #999999 102R 102G 153B 69C 55M 9Y 9K #666666 102R 102G 102B 54C 43M 42Y 31K #999999 153R 153G 204B 48C 36M 0Y 0K #999999 153R 153G 153B 42C 31M 30Y 9K #999999 204R 204G 255B 25C 18M 0Y 0K #CCCCCC 204R 204G 204B 24C 16M 16Y 1K # Sun, 29 Jul 2007 01:33:26 GMT http://www.scribd.com/doc/214387/Brand-Identity-mvion http://www.scribd.com/doc/214386/Brand-Identity-MUSIC-Semiconductors MUSIC Semiconductors Identity Standards Manual *MUSIC Semiconductors Identity Standards Manual Table of Contents - p. 01 01 - Logo / Mark A visual representation and guide to how the logo should be displayed, including examples of… • Standard logo • Signage logo • Mark • Trademark placement • Open Space Requirements • Black and White Versions • Reversed Version with Background Colors 02 - Incorrect Usage A guide to the possible ways the MUSIC logo could be used incorrectly, including examples of… • incorrect color • outlines • layout • compressing or condensing • Sun, 29 Jul 2007 01:33:24 GMT http://www.scribd.com/doc/214386/Brand-Identity-MUSIC-Semiconductors http://www.scribd.com/doc/214385/Brand-Identity-MTV ® ® ® This is a suggested palette. The logos should always be one color as shown ® MTV logo Guidelines: 1. The MTV Logo in its entirety is art, and must be used as it is provided to you. It is our brand identity. 2. The outline of the logo should never be altered 3. The words "music television" proportionally spaced and placed under the "M" are not a font. It is art, do not change it. 4. Always include the appropriate trademark symbol either by placing ® or ™ immediately after and to the right of the word "television" 5. The following rules always apply when using the MTV logo: DO Sun, 29 Jul 2007 01:33:19 GMT http://www.scribd.com/doc/214385/Brand-Identity-MTV http://www.scribd.com/doc/214384/Brand-Identity-MSDN Working with theMSDN Brand and Logo Identity Usage and Style Guidelines M *Introduction The Brand Logo Usage Brand Extensions MSDN Descriptions Microsoft has established a strong brand for developer programs and resources — MSDN™, the Microsoft Developer Network. To continue to build equity in MSDN, we have developed guidelines for using the MSDN logo and a positioning framework that will help everyone associated with the program gain the greatest value from our collective work. We have revisited many aspects of how the MSDN identity is communicated. You’ll notice some changes in th Sun, 29 Jul 2007 01:33:17 GMT http://www.scribd.com/doc/214384/Brand-Identity-MSDN http://www.scribd.com/doc/214383/Brand-Identity-Motor-Accidents-Authority Motor Accidents Authority Visual Guidelines Includes CD rom with MAA artwork *Motor Accidents Authority’ Visual Guidelines s Motor Accidents Authority’ Visual Guidelines s Contents 1. Introduction ............................................................. 3 2. Master Artwork ......................................................... 3 3. Trademark ................................................................ 3 4. MAA Logo .................................................................. 4 4.1 Use ....................................................................... 4 4.2 Colour Sun, 29 Jul 2007 01:33:07 GMT http://www.scribd.com/doc/214383/Brand-Identity-Motor-Accidents-Authority http://www.scribd.com/doc/214382/Brand-Identity-MMC-LUKA-MUL-ANEX ** Sun, 29 Jul 2007 01:32:52 GMT http://www.scribd.com/doc/214382/Brand-Identity-MMC-LUKA-MUL-ANEX http://www.scribd.com/doc/214381/Brand-Identity-Minor-League-Baseball-SAL Charleston Alley Cats File Name: ChACats PRIMARY CLUB LOGO – ONE COLOR Reproduce in red or black only. PRIMARY CLUB LOGO HOME CAP ROAD CAP CLUB COLORS Charleston Alley Cats Red Charleston Alley Cats Black OR USE SOLID COLOR: PANTONE® 185 PANTONE Process Black In lieu of the Logo Colors shown, you may use the Club Colors or the PANTONE® Colors listed above. The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Color Publications for accurate color. PANTONE ® is the property of Panto Sun, 29 Jul 2007 01:32:51 GMT http://www.scribd.com/doc/214381/Brand-Identity-Minor-League-Baseball-SAL http://www.scribd.com/doc/214380/Brand-Identity-Microsoft-Certified-Partner 2001 Microsoft Certified Partner Logo Guidelines *Introduction A key benefit of your Microsoft Certified Partner membership is the endorsement brand “Microsoft Certified Partner”; a graphic to accompany your corporate identity and marketing messages. The intended characteristics of the brand are to signify that your company is: s Reliable s Experienced s Leading Edge s Endorsed by Microsoft The Microsoft Gold Certified Partner logo is intended to help differentiate Microsoft Certified Partners who have achieved even higher levels of capabilities through well-defined standards. Only Micro Sun, 29 Jul 2007 01:32:05 GMT http://www.scribd.com/doc/214380/Brand-Identity-Microsoft-Certified-Partner http://www.scribd.com/doc/214379/Brand-Identity-MicronPC focus on our corporate identity. *Table of Contents. *Section. Title. Page. one. one.one one.two one.three one.four one.five Brand Strategy The Logo. The Sub-brand Logo Family. The Logo: Color Signature. The Logo: Reverse Reproduction. The Logo: What Not To Do. 5 6 9 10 11 two. two.one Typography Our Typestyle Family. 12 three. three.one Color Pallet Our Color System. 16 four. four.one Style Information The MicronPC Style Guide 18 Last Revised: 8/21/01 To verify that you have the most current version of this document visit: http://about.micronpc.com/media/styleguide.pdf *as we em Sun, 29 Jul 2007 01:32:00 GMT http://www.scribd.com/doc/214379/Brand-Identity-MicronPC http://www.scribd.com/doc/214378/Brand-Identity-Mercyhurst-College-Logos COR RY * Sun, 29 Jul 2007 01:31:51 GMT http://www.scribd.com/doc/214378/Brand-Identity-Mercyhurst-College-Logos http://www.scribd.com/doc/214377/Brand-Identity-Mennonite-Church Mennonite Church Visual Identity Guidelines *Contents Introduction A Symbol of Our Faith Type Signatures Logo Formats Logo as Primary Identification Logo as Secondary Identification Logo and Address Information Logo and Address Applications Logo Tolerances Typefaces Colour and Materials Incorrect Use Stationery for Church Agencies Forms for Church Agencies Stationery for Congregations Publication Formats Signage Congregational Applications Other Applications Where To Go for Help 1 2 4 5 6 7 8 9 10 11 12 14 15 16 17 18 20 22 23 24 *Introduction We are pleased to share with you this booklet Sun, 29 Jul 2007 01:31:39 GMT http://www.scribd.com/doc/214377/Brand-Identity-Mennonite-Church http://www.scribd.com/doc/214376/Brand-Identity-McCombs-School McCOMBS SCHOOL OF BUSINESS The University of Texas at Austin Graphic Standards Manual *Introduction The Importance of Visual Brand Identity The visual identity of an institution functions as an ambassador for that institution. One way to maintain a high level of credibility and integrity is to identify the organization in a consistent manner. Consistent use of this manual will ensure that the Red McCombs School of Business is accurately portrayed as a leading force in business education through its visual materials. The Logo The new logo, designed with feedback from a broad range of Busines Sun, 29 Jul 2007 01:31:29 GMT http://www.scribd.com/doc/214376/Brand-Identity-McCombs-School http://www.scribd.com/doc/214375/Brand-Identity-Mayfield MAYFIELD LOGO Guidelines for Usage Revised 10/02/00 Consistent Lockup As shown below, the relationship between the logo and the wordmark “Mayfield” is fixed. This lockup is used in the majority of Mayfield applications. MAY F I E L D Left edge of “M” lines up vertically with the right edge of the logo mark The distance separating the logo mark and the “Mayfield” type is equal to the cap height of the word “Mayfield” Other Uses On some applications, the relationship of the logo to the wordmark “Mayfield” may be more flexible than shown above. A current example is the 9 Sun, 29 Jul 2007 01:31:16 GMT http://www.scribd.com/doc/214375/Brand-Identity-Mayfield http://www.scribd.com/doc/214374/Brand-Identity-Mast-Storage GRAPHIC STANDARDS MANUAL *OFFICIAL COLOURS Pantone 1235 Pantone 485 (0% C - 45% M - 100% Y - 0% K) (0% C - 100% M - 100% Y - 0% K) Pantone 3145 (100% C - 0% M - 40% Y - 25% K) Pantone Process Black (0% C - 0% M - 0% Y -100% K) TRADEMARK LOGO COLOURS ON WHITE BACKGROUND Pantone 1235 Pantone 485 (0% C - 45% M - 100% Y - 0% K) (0% C - 100% M - 100% Y - 0% K) Pantone 3145 (100% C - 0% M - 40% Y - 25% K) Pantone Process Black (0% C - 0% M - 0% Y -100% K) TRADEMARK LOGO COLOURS ON BLACK BACKGROUND PLEASE SEE REGISTERED PANTONE MATCHING SYSTEM GUIDE FOR MAJOR ACCURACY DESIGN: ASTORT STUDIO Sun, 29 Jul 2007 01:31:12 GMT http://www.scribd.com/doc/214374/Brand-Identity-Mast-Storage