http://www.scribd.com/people/view/74894-david-cushman This a feed for documents on Scribd written by davidcushman 30 Mon, 23 Jun 2008 13:04:46 GMT Mon, 23 Jun 2008 13:04:46 GMT http://www.scribd.com/doc/3560287/Media-Transformative Media Transformative David Cushman http://fasterfuture.blogspot.com The following is the presentation I gave at WidgetWebExpo (http://widgetwebexpo.com ) in New York on June 16, 2008. The relevant slide deck is available here: http://www.slideshare.net/davidcushman/media-transformative-how-widgets-close-the-gapbetween-ad-and-content?src=embed It forms the basis of a similar presentation “We’re all publishers now” which I am giving at Digital Asset Management in London on June 25, 2008. http://www.damusers.com/events/conference-program.php?eventid=2 The power of the network changes the traditio Mon, 23 Jun 2008 13:04:46 GMT http://www.scribd.com/doc/3560287/Media-Transformative http://www.scribd.com/doc/2566025/Testimonials-for-David-Cushman Testimonials For David Cushman: davidpcushman@gmail.com “Your presentation on Social networks provided great clarity on the culturalsocio-economic changes that will impact on my business. “Your facilitation of and contribution to the subsequent discussion amongst my team was very helpful in enabling them to get a handle on what is a paradigm shift in their view of the world in which they operate. “I am optimistic that I can achieve a rapid and effective organisational change from today's starting point.” John Chillcott Chief Executive, Anglia Co-operative Society Limited “Just a quick note to Fri, 18 Apr 2008 08:53:23 GMT http://www.scribd.com/doc/2566025/Testimonials-for-David-Cushman http://www.scribd.com/doc/2565589/Communities-of-Purpose-are-the-business-units-of-the-21st-Century Communities of purpose are the business units of the 21st Century How we’ll monetise the conversation By David Cushman, April 17, 2008. FasterFuture.blogspot.com Communities of purpose are the business units of the 21st century. This notion, should you accept it, has profound and far-reaching implications not only the future of publishing but also for advertising, marketing, production and the very process of the creation of value. It has implications too for how companies should organise to benefit from the new way value is created. Yes, it is disruptive, isn’t it? This paper seeks to explain Fri, 18 Apr 2008 07:32:14 GMT http://www.scribd.com/doc/2565589/Communities-of-Purpose-are-the-business-units-of-the-21st-Century http://www.scribd.com/doc/2561591/Communities-of-purpose-are-the-business-units-of-the-21st-century Communities of purpose are the business units of the 21st Century How we’ll monetise the conversation By David Cushman, April 17, 2007. FasterFuture.blogspot.com Communities of purpose are the business units of the 21st century. This notion, should you accept it, has profound and far-reaching implications not only the future of publishing but also for advertising, marketing, production and the very process of the creation of value. It has implications too for how companies should organise to benefit from the new way value is created. Yes, it is disruptive, isn’t it? This paper seeks to explain Thu, 17 Apr 2008 15:28:11 GMT http://www.scribd.com/doc/2561591/Communities-of-purpose-are-the-business-units-of-the-21st-century http://www.scribd.com/doc/974363/Marketing-and-advertising-models-for-a-networked-world What does advertising and marketing look like in the 21st Century? David Cushman, January 2008. There is a shift in advertising spend away from broadcast and away from interruption. The shift is toward conversation, toward brand advocacy. The yarn of traditional marketing is unraveling as the power of the network emerges. This document takes a quick journey through the problems facing traditional ad models, considers the new efficiencies made available by digital targeting and looks toward a future in which even ubertargeted ads are not enough. Finally, it seeks new rules of engagement – a s Wed, 09 Jan 2008 11:52:46 GMT http://www.scribd.com/doc/974363/Marketing-and-advertising-models-for-a-networked-world http://www.scribd.com/doc/532002/Testimonials Testimonials For David Cushman: david.cushman@emap.com “Your presentation on Social networks provided great clarity on the cultural-socio-economic changes that will impact on my business. “Your facilitation of and contribution to the subsequent discussion amongst my team was very helpful in enabling them to get a handle on what is a paradigm shift in their view of the world in which they operate. “I am optimistic that I can achieve a rapid and effective organisational change from today's starting point.” John Chillcott Chief Executive, Angli Thu, 29 Nov 2007 09:26:23 GMT http://www.scribd.com/doc/532002/Testimonials http://www.scribd.com/doc/523369/Testimonials Testimonials For David Cushman: david.cushman@emap.com “Your presentation on Social networks provided great clarity on the culturalsocio-economic changes that will impact on my business. “Your facilitation of and contribution to the subsequent discussion amongst my team was very helpful in enabling them to get a handle on what is a paradigm shift in their view of the world in which they operate. “I am optimistic that I can achieve a rapid and effective organisational change from today's starting point.” John Chillcott Chief Executive, Anglia Co-operative Society Limited “Just a quick Mon, 26 Nov 2007 14:06:58 GMT http://www.scribd.com/doc/523369/Testimonials http://www.scribd.com/doc/439662/Testimonials Testimonials For David Cushman: david.cushman@emap.com “Your presentation on Social networks provided great clarity on the culturalsocio-economic changes that will impact on my business. “Your facilitation of and contribution to the subsequent discussion amongst my team was very helpful in enabling them to get a handle on what is a paradigm shift in their view of the world in which they operate. “I am optimistic that I can achieve a rapid and effective organisational change from today's starting point.” John Chillcott Chief Executive, Anglia Co-operative Society Limited Comments after Mon, 29 Oct 2007 09:59:10 GMT http://www.scribd.com/doc/439662/Testimonials http://www.scribd.com/doc/299610/Digital-Development-Director Job description This is offered complete with the exception of 'measures of success' which have been retained for business sensitive reasons. However, if you have suggestions for measures of success, or different key responsibilities and accountablities please add your (attributed) suggestions. Title: Digital Development Director Based: Media House, Peterborough Reports to Group MD, Emap Specialist Media. Scope: Emap Job Purpose Summary: Thought lead with the following purposes: 1. Evangelise the (revenue and idea generating) power of the network with the emerging effect that the company funct Mon, 17 Sep 2007 13:42:15 GMT http://www.scribd.com/doc/299610/Digital-Development-Director http://www.scribd.com/doc/281472/Dont-just-witness-the-network-Be-part-of-it Don’t just witness the network. Be part of it Advice for anyone working in media. Advice for life? David Cushman (http://fasterfuture.blogspot.com ), September, 2007. There’s a powerful explosion looming. It could wipe out everything we know. Some of us see it coming. If only we could warn someone. Sound familiar? Sometimes I feel a little like the Japanese fellow from Heroes. Only, not as cute, obviously. Hiro can bend time and space. I can’t claim that. But he’s seen the future, he’s seen a threat and he’s doing his best to warn those who can make a difference. But he’s speaki Wed, 12 Sep 2007 13:56:57 GMT http://www.scribd.com/doc/281472/Dont-just-witness-the-network-Be-part-of-it http://www.scribd.com/doc/271331/Network-Engagement-Director-job-description Draft job description Title: Network Engagement Director Based: Media House, Peterborough (UK) Reports to Group MD, Emap Specialist Media. Scope: Emap Job Purpose Summary: Thought lead with the following purposes: 1. Evangelise the (revenue and idea generating) power of the network with the emerging effect that the company functions in a more networked way leading to the delivery of more product launches, reinventions and acquisitions which are fit for the future. 2. Seek, see and share future business opportunities. 3. Quality assure big ideas across the business - Operating at the What (stra Wed, 05 Sep 2007 09:45:54 GMT http://www.scribd.com/doc/271331/Network-Engagement-Director-job-description http://www.scribd.com/doc/271329/Network-Engagement-Director-job-description Draft job description Title: Network Engagement Director Based: Media House, Peterborough (UK) Reports to Group MD, Emap Specialist Media. Scope: Emap Job Purpose Summary: Thought lead with the following purposes: 1. Evangelise the (revenue and idea generating) power of the network with the emerging effect that the company functions in a more networked way leading to the delivery of more product launches, reinventions and acquisitions which are fit for the future. 2. Seek, see and share future business opportunities. 3. Quality assure big ideas across the business - Operating at the What (stra Wed, 05 Sep 2007 09:43:29 GMT http://www.scribd.com/doc/271329/Network-Engagement-Director-job-description http://www.scribd.com/doc/270170/PERSONAL-MEDIATED-COMMUNICATION- Running head: MEDIATED COMMUNICATION & COMMUNICATION PERSONAL MEDIATED COMMUNICATION AND THE CONCEPT OF COMMUNITY IN THEORY AND PRACTICE Ronald E. Rice, James E. Katz, Sophia Acord, Kiku Dasgupta, and Kalpana David Author contact: James E. Katz Professor of Communication Department of Communication School of Communication, Information & Library Science Rutgers University 4 Huntington St., New Brunswick, NJ 08901-1071 jimkatz@scils.rutgers.edu Katz, J. E., Rice, R. E., Acord, S., Dasgupta, K., & David, K. (2004). Personal mediated communication and the concept of community in theory and practic Tue, 04 Sep 2007 13:04:31 GMT http://www.scribd.com/doc/270170/PERSONAL-MEDIATED-COMMUNICATION- http://www.scribd.com/doc/269973/community-online-love-rice Running head: MEDIATED COMMUNICATION & COMMUNICATION PERSONAL MEDIATED COMMUNICATION AND THE CONCEPT OF COMMUNITY IN THEORY AND PRACTICE Ronald E. Rice, James E. Katz, Sophia Acord, Kiku Dasgupta, and Kalpana David Author contact: James E. Katz Professor of Communication Department of Communication School of Communication, Information & Library Science Rutgers University 4 Huntington St., New Brunswick, NJ 08901-1071 jimkatz@scils.rutgers.edu Katz, J. E., Rice, R. E., Acord, S., Dasgupta, K., & David, K. (2004). Personal mediated communication and the concept of community in theory and practic Tue, 04 Sep 2007 10:12:51 GMT http://www.scribd.com/doc/269973/community-online-love-rice http://www.scribd.com/doc/266922/Reeds-Law-and-how-multiple-identities-make-the-long-tail-longer Reed’s Law and how multiple identities make the long tail just that little bit longer… David Cushman, August 2007 Reed’s Law or Group Forming Network Theory as Dr David P Reed* originally and rather modestly called it, is the mathematical explanation for the power of the network. As with all great ideas it’s breathtakingly simple, easy to understand and enormously enlightening. This paper sets out to explain what Reed’s Law describes and includes more recent understandings of the collaborative power of networks which I hope helps make sense of and gives context to the exponential. I Fri, 31 Aug 2007 15:22:35 GMT http://www.scribd.com/doc/266922/Reeds-Law-and-how-multiple-identities-make-the-long-tail-longer http://www.scribd.com/doc/230733/Why-Media-is-the-new-business-model-The-Power-of-the-Network-The-Power-of-We The Power of the Network = The Power of We Why Media is the new business ecology David Cushman, August, 2007 In this paper I aim to describe and explain the emerging new ecology, why it is happening and what that means for the business of business. I’ll discuss the things that are failing – and try to explain why. And I’ll offer a solution. In the spirit in which it is written, I also offer you the chance to edit this paper. In time it will become its own example of the power of we. So you will also find it available as a wiki here (http://scratchpad.wikia.com/wiki/Media_is_the_new_busin Mon, 06 Aug 2007 11:28:26 GMT http://www.scribd.com/doc/230733/Why-Media-is-the-new-business-model-The-Power-of-the-Network-The-Power-of-We http://www.scribd.com/doc/220300/Digital-Business-Models-for-PeertoPeer-Networks-Analysis-and-Economic-Issue Review of Network Economics Vol.6, Issue 2 – June 2007 Digital Business Models for Peer-to-Peer Networks: Analysis and Economic Issue RAMAYYA KRISHNAN H. John Heinz III School of Public Policy and Management, Carnegie Mellon University MICHAEL D. SMITH * H. John Heinz III School of Public Policy and Management, Carnegie Mellon University ZHULEI TANG Krannert School of Management, Purdue University RAHUL TELANG H. John Heinz III School of Public Policy and Management, Carnegie Mellon University Abstract Peer-to-peer (P2P) services allow users to share networked resources, notably bandw Thu, 02 Aug 2007 09:28:59 GMT http://www.scribd.com/doc/220300/Digital-Business-Models-for-PeertoPeer-Networks-Analysis-and-Economic-Issue http://www.scribd.com/doc/220298/brousseau-et-al-RNE-june07 Review of Network Economics Vol.6, Issue 2 – June 2007 The Economics of Digital Business Models: A Framework for Analyzing the Economics of Platforms ERIC BROUSSEAU * EconomiX, Université de Paris X & IUF THIERRY PENARD CREM, Université de Rennes & Marsouin Abstract The paper proposes an analytical framework for comparing different business models for producing information goods and digital services. It is based on three dimensions that also refer to contrasted literature: the economics of matching, the economics of assembling and the economics of knowledge management. Our framework Thu, 02 Aug 2007 09:19:11 GMT http://www.scribd.com/doc/220298/brousseau-et-al-RNE-june07 http://www.scribd.com/doc/207435/Thought-leadership-cribsheet Thought leadership: Principles and tools of thought channels (The Thought Leadership cribsheet) Derived by David Cushman from ‘Thought Leadership’ by Robin Ryde Process Words Purpose! Standard thought channels (and triggers questions/language/environment) Deficit thinking What do you think Weaknesses, Encouragement of this? problems, rarely needed! deficiencies, shortfalls, risks, concerns, faults, but, however Rational Thinking What would your Diagnosis, Serious business analysis be? assessment, meeting conditions analysis, evaluation, reason, logic Common Sense What is our view Sensible, Mon, 23 Jul 2007 14:47:30 GMT http://www.scribd.com/doc/207435/Thought-leadership-cribsheet