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Marketing Definitions

Wed, 07 Nov 2007 02:30:17 GMT

Table #: American Marketing Association Definitions over time AMA (1935) AMA (1985) AMA (2004) marketing is the marketing is the marketing is an performance of process of planning organizational business activities and executing the function and a set of that direct the flow of conception, pricing, processes for goods and services promotion, and creating, from producers to distribution of ideas, communicating and consumers goods, and services delivering value to to create exchanges customers and for that satisfy individual managing customer and organizational relationships in ways objectives t

Uncovering Marketing's Lost Innovator

Thu, 16 Aug 2007 11:38:43 GMT

Examining the works of Theodor Geisel (1904-1991): Uncovering Marketing's Lost Innovator. Dr Stephen Dann Between 1950 and 1965, a range of marketing texts were released by an unheralded marketing scholar by the name of Theodor Geisel. At the time, the marketing texts were unrecognised by industry and academia, who discarded the theories concerning relationship marketing, promotion, service recovery, and the dangers of product over complication and neglect of front line service staff. This paper sets out to recognise the role and value of the texts of Geisel, in light of post modern marketing

TruFan - Role of Fandom as an influence

Thu, 16 Aug 2007 11:38:40 GMT

TruFan: Role of Fandom as an influence on attitude Dr Stephen Dann, Echo Base, Hoth Advertising Marketing and Public Relations, Queensland University Technology, Brisbane, Australia Abstract Stars Wars has attracted a cadre of dedicated fans across a multi-decade period. With the first film rapidly approaching 30 years old, the final instalment in the six episode part was released on May 19, 2005. This study looks at the influence of fandom on aspects of the consumption of the Star Wars experience, including attitudes to Star Wars films. The study also tests a new measure of fandom, the “Tru

Temporal Innovativeness as an attitudinal measure of temporal preference

Thu, 16 Aug 2007 11:38:38 GMT

Reconceptualizing Temporal Innovativeness as the attitudinal measure of temporal preference Dr Stephen Dann Abstract Traditionally examined as a self reported behavioural measure of speed of adoption of an existing innovation (Rogers, 1995), this paper demonstrates the use of temporal innovativeness as a self report measure of the speed to which a person intends to adopt an innovation. The reconceptualisation of temporal innovativenss as “temporal preference” creates an opportunity to merge the fields of “time of adoption” and “latent personality trait” research to examine the role

Street level marketing (2000)

Thu, 16 Aug 2007 11:38:37 GMT

Dr Stephen Dann * School of Marketing, Griffith University, Nathan Campus Ph: (07) 3875 6783, Fax: (07) 3875 7126 Email: Stephen.dann@mailbox.gu.edu.au Associate Professor Susan Dann Brisbane Graduate School of Business Queensland University of Technology Gardens Point Campus GPO Box 2434 Brisbane Q. 4001 Australia Ph: +61 7 3864 1105 Mob: 0412 144 102 Fax: +61 7 3864 1299 email: s.dann@qut.edu.au STREET LEVEL MARKETING Abstract Street-level marketing represents a method of marketing through involvement and membership of psychographic market niche. It is based on combining the observational me

Street level marketing (1999)

Thu, 16 Aug 2007 11:38:34 GMT

Street Level Marketing Dr Stephen Dann and Associate Professor Susan Dann Introduction Street level marketing (SLM) represents a new movement in the application of marketing theory. Much of contemporary marketing theory focuses on top down implementation of marketing strategies, aided and guided by intrusive observational marketing research technique which endeavor to capture a single snapshot of a marketing environment that can be translated into long term marketing strategies. SLM operates from a different perspective in that it uses a bottom up marketing focus whereby the marketing is driv

Street Level Marketing for International Micro Entrepreneurship

Thu, 16 Aug 2007 11:38:29 GMT

Street Level Marketing for International Micro Entrepreneurship Dr Stephen Dann and Dr Susan Dann Keywords: Internet, Microbusiness, Street Level Marketing, Niche marketing, Conceptual paper Abstract The nature of the Internet as a medium of information has created opportunities for a global market place of ideas. As part of this new wave of idea driven commerce, there has been a rapid increase in the number of niche orientated products being developed by microbusinesses, operating without much of the traditional overheads of small business, who are using the Internet as their sole distribut

Street Level Marketing 2006

Thu, 16 Aug 2007 11:38:27 GMT

Street Level Marketing 2006: Revised and Revisited Dr Stephen Dann, The Australian National University Professor Susan Dann, National Seniors Productive Ageing Centre and University of the Sunshine Coast Abstract Street Level Marketing (SLM) is defined as the marketing activities undertaken by a member of a psychographic niche to further the adoption of an idea, good or service, developed within the niche, to meet the specific needs or wants of the niche (Dann and Dann, 2004). With the revision to the AMA’s understanding of marketing in 2004, the opportunity exists to revisit the street leve

The 2005 Star Wars Midnight Screening Study

Thu, 16 Aug 2007 11:38:24 GMT

Star Wars Survey 2005 www.stephendann.com 1 The 2005 Star Wars Midnight Screening Study Finding out what was thought about Star Wars Episode III, Jar Jar Binks, and whether Yoda can really sell Diet Pepsi *Star Wars Survey 2005 www.stephendann.com 2 The Study: Findings and Outcomes One of the problems of contemporary marketing research is the discovery of "common sense" results which are "intuitive" and "obvious" to whoever just read the results. The reason why this is problematic is that "obvious" rarely is until you're looking at the results, and "intuitive" is frequently wrong. So s

starwars-survey

Thu, 16 Aug 2007 11:38:19 GMT

Social Marketing in the Age of Direct Benefit and Upstream Marketing

Thu, 16 Aug 2007 11:37:54 GMT

Social Marketing in the Age of Direct Benefit and Upstream Marketing. Dr Stephen Dann, School of Management, Marketing & International Business, ANU College of Business & Economics, The Australian National University Social marketing is predicated on the ideals of commercial marketing, with the needs of the market being paramount in the creation of a message, idea or product that will lead to social change for the greater good. As an adaptation of commercial marketing, social marketing acquired the understanding of commercial exchange and the freedoms to accept and reject the offers in an open

Social change marketing in the age of direct benefit marketing - where to from here

Thu, 16 Aug 2007 11:37:52 GMT

Social change marketing in the age of direct benefit marketing – where to from here? Social change marketing is at the crossroads. With the American Marketing Association's decision to revise the definition of marketing to include direct benefit to the organisation, one of the central tenets of social marketing is in conflict with the very nature of commercial marketing. The introduction of direct benefit to the organisation as a core tenet of the marketing concept is the antithesis of the social marketing principle of indirect benefit. The previously immutable boundary between societal mark

Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns

Thu, 16 Aug 2007 11:37:43 GMT

Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns Abstract Social marketing has been a discipline founded on the open and robust exchange of ideas regarding the nature of social change, the adaptation and adoption of commercial marketing, and the ethicality of influencing behaviour for beneficial outcomes. As a practical discipline, with a strong theoretical and philosophical framework, it also relies on the open communication between academic and practitioner, to ensure those researching and those implementing are spe

Prior Product Preference influence of star wars

Thu, 16 Aug 2007 11:37:37 GMT

Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes Dr Stephen Dann Advertising Marketing and Public Relations, Queensland University Technology, Brisbane, Australia Email: sm.dann@qut.edu.au Please tick Non-Refereed Paper √ Refereed Paper 1 *Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes ABSTRACT This study was conducted as a result of the author realising that nearly 300 hundred people would be queuing for the midnight session of Revenge of the Sith. Working on the assumption that a survey would provide m

Normative outcomes 2005

Thu, 16 Aug 2007 11:37:12 GMT

Normative Outcomes Scale: Measuring Internal Self Moderation Dr Stephen Dann Advertising Marketing and Public Relations, Queensland University Technology, Brisbane, Australia Email: sm.dann@qut.edu.au Please tick Non-Refereed Paper √ Refereed Paper 1 *Normative Outcomes Scale: Measuring Internal Self Moderation ABSTRACT Normative outcomes represent the degree to which an individual seeks the approval of their immediate social group on micro level issues of individual product purchase or behaviour. Unlike similar measures such as attention to social comparison information, normative press

Normative Outcomes 1999

Thu, 16 Aug 2007 11:37:08 GMT

Normative Outcomes: Psychographic Teaching Tool Dr Stephen Dann Abstract Normative outcomes represent the degree to which an individual seeks the approval of their immediate social group on microlevel issues of individual product purchase or behaviour. Unlike similar measures such as attention to social comparison information, normative pressures operate at the lower levels of individual behaviors, rather than social level pressures. The paper outlines the development of a measure of normative outcomes, and its refinement for examining normative outcome in university classroom behaviors. The

Microbusiness in the Global Economy

Thu, 16 Aug 2007 11:37:02 GMT

Microbusiness in the Global Economy: Using the Internet for Idea Driven Commerce Dr Susan Dann and Dr Stephen Dann Abstract The nature of the Internet as a global market place for ideas has seen a rise in the number of small, medium and microbusinesses that are taking advantage of these opportunities. As a part of this new wave of idea driven commerce, there has been a rapid increase in the number of niche orientated products being developed by microbusinesses operating without much of the traditional overheads of small business. This paper offers an examination of the role of the Internet in

Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss

Thu, 16 Aug 2007 11:36:59 GMT

Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss? Dr Stephen Dann and Dr Susan Dann Abstract In 2005, the Victorian Transport Accident Commission (TAC) ended their 16 year sponsorship of the Richmond Tigers after a player was found guilty of speeding, drink driving and associated reckless driving behaviours. At the time of the termination of the agreement, the TAC cited the incompatibility of their message, and the player's behaviour. Whilst TAC felt the driving incident created an incompatibility between the club and the TAC's message, this paper argues that the TAC mi

Interactions between high-speed car advertising and road safety messages

Thu, 16 Aug 2007 11:36:56 GMT

Interactions between high-speed car advertising and road safety messages Dr Stephen Dann and Dr Susan Dann Abstract Social Marketing approaches to anti-speeding in Australia have focused on a range of methods of controlling attitudes towards speeding, and influencing behaviour. In early 2002, a series of high speed car advertising campaigns prompted a call for bans on commercial car advertising that glamorised or advocated high speed driving. Proponents of the ban claimed that the advertising influenced young drivers to drive dangerously, and encouraged the high risk driving behaviours. This s

Legislative Demand and Risk Perception

Thu, 16 Aug 2007 11:36:54 GMT

Legislative Demand and Risk Perception Examining a link between risk perception and demand for government intervention in the marketing of consumer products with perceived health risks. Stephen Dann (Government and Law) Bachelor of Arts A dissertation submitted in fulfilment of the requirements for the degree of Bachelor of Commerce with Honours Faculty of Commerce and Administration GRIFFITH UNIVERSITY *1 November 1995 *Synopsis This research examines the relationship between perceived risk and legislative demand for a series of common consumer products. Legislative demand, the consu

Green Eggs and Market plans: Learning Marketing from Dr Seuss.

Thu, 16 Aug 2007 11:36:33 GMT

Green Eggs and Market Plans: Learning Marketing from Dr Seuss. Dr Stephen Dann When this paper was first drafted, the true nature was concealed behind a veinier of post modern marketing acceptability, as I proposed to have uncovered a hitherto unknown marketing genius by the name of Theodor Geisel. Theodor, for those not versed in literary history, is none other than Dr Seuss. The message is still the same - long before Andreasen strode amongst mortal marketers, Dr Seuss was laying down some valuable marketing lessons. This paper sets out to uncover the Seuss, the whole Seuss and nothing but t

Green Eggs and Marketing Plans

Thu, 16 Aug 2007 11:36:31 GMT

Dr Stephen Dann, School of Marketing, Nathan Campus, Griffith University Queensland, Australia Ph: (07) 3875 6783, Fax: (07) 3875 7126 Email: Stephen.dann@mailbox.gu.edu.au Title: Green Eggs and Market Plans: Learning Marketing from Dr Seuss. ABSTRACT If Kotler is widely seen as the father of marketing, then Theodor Geisel (aka Dr Seuss) should be proud to be marketing's funny uncle. Between 1950 and 1965, Dr Seuss inadvertently published a sophisticated range of marketing texts. At the time, these break-through marketing texts were unrecognised by industry and academia, who discarded the theo

Essential Scholarly Exchange

Thu, 16 Aug 2007 11:36:21 GMT

Essential Scholarly Exchange Abstract Who killed the intellectual creativity of the ANZMAC papers? In a world of academic thought espousing academic freedom, intellectual endeavour and the pursuit of new academic thought, the ANZMAC conference paper lies dying from near terminal wounds. Was there a murder? An accident? Or have old age and clogged reviewing arteries finally taken their toll? In 200 words, this dramatic summary of the Essential Scholarly Exchange attempts the best of academic practice and the worst of advertising excess. As the only printed item you'll read before the conferenc

Green Eggs and Ham : Marketing messages of Dr Seuss

Thu, 16 Aug 2007 11:36:20 GMT

Title: Green Eggs and Market Plans: Learning Marketing from Dr Seuss. Dr Stephen Dann ABSTRACT If Kotler is widely seen as the father of marketing, then Theodor Geisel (aka Dr Seuss) should be proud to be marketing's funny uncle. Between 1950 and 1965, Dr Seuss inadvertently published a sophisticated range of marketing texts. At the time, these break-through marketing texts were unrecognised by industry and academia, who discarded the theories concerning relationship marketing, promotion, service recovery and product over complication. This paper sets out to recognise the role and value of the

Defining and Defending the Boundaries

Thu, 16 Aug 2007 11:36:16 GMT

Defining and Defending the Boundaries: Holding Social Marketing Together in the Age of Direct Benefit Social marketing is predicated on the ideals of commercial marketing, with the needs of the market being paramount in the creation of a message, idea or product that will lead to social change for the greater good. As an adaptation of commercial marketing, social marketing acquired the understanding of commercial exchange and the freedoms to accept and reject the offers in an open market. With the 2004 revision of the definition of commercial marketing, social marketing also acquired the need

Death of Marketing: The Autopsy Report

Thu, 16 Aug 2007 11:36:14 GMT

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The Appropriateness and Value of Using Princess Diana's Image in Road Safety and Seat belt Campaigns

Thu, 16 Aug 2007 11:36:12 GMT

Theme: Marketing & Society The Appropriateness and Value of Using of Princess Diana's Image in Road Safety Seat Belt Campaigns: A Preliminary Study Dr Susan Dann Stephen Dann Address for all correspondence: Dr Susan Dann Director of Research and Consultancies Graduate School of Management Griffith University, Nathan Campus, Queensland Australia. 4111 + 61738757350 + 61738757177 E-mail: susand@gsm.gu.edu.au Stephen Dann PhD Student School of Marketing Griffith University, Nathan Campus Queensland Australia. 4111 + 61738757585 E-mail: stephend@orgo.cad.gu.edu.au 485 *The Appropriateness and

Exploring the Cross compatibility of the Andreasen (1995) definition of social Marketing and the AMA (2004) definition of Commercial Marketing

Thu, 16 Aug 2007 11:36:11 GMT

Exploring the Cross compatibility of the Andreasen (1995) definition of social Marketing and the AMA (2004) definition of Commercial Marketing. Dr Stephen Dann, The Australian National University Abstract Social marketing is the adaptation and adoption of commercial marketing theory and practice for social change programs, campaigns and causes. By its very nature, social marketing is connected to the commercial practice of marketing, and, at the end of the day, social marketing remains a sub discipline of commercial marketing. When the rules of commercial marketing change, social marketing nee

Sparten Corporate Hospitality Review

Thu, 16 Aug 2007 11:36:07 GMT

Corporate Hospitality Review Executive Summary *! ! " % % % !$ # ' % ! ! ' ! ! &! ' ! -1- *Table of Contents ( *+ ! . . . . , ( % ##################################################################################################### ) ) ! ############################################################################################################# ) ,) ############################################################################################################ ) / $ + ! % !! + % + 0 ! ####################################################### ) ) ) #######################################

Best Journals versus Best Fit Journals

Thu, 16 Aug 2007 11:36:03 GMT

Best Journals versus Best Fit Journals: A Strategic Orientation to Research Quadrants Dr Stephen Dann, ANU Abstract This paper is proposing a heresy of sorts – perhaps marketing should practice what it teaches, and develop journal ranks that meet the needs of the organisation, its stakeholders, and which are based on segmenting the journal output market. This process may even create, communicate and deliver value for the institution and our government and industry stakeholders. What follows is a simple model of heresy that permits the research goals of the university, the strengths of the re

Best Journals versus Best Fit Journals: A Strategic Orientation to Research Tiers

Thu, 16 Aug 2007 11:36:01 GMT

Best Journals versus Best Fit Journals: A Strategic Orientation to Research Quality Dr Stephen Dann, The Australian National University Abstract Marketing is the process of creating, communicating and delivering value to the customers, and for managing customer relationships in ways that benefit the organisation and its stakeholders. If for a moment, we assume that the developers of the RQF scheme are customers of the university sector, can marketing develop something of value for them in their pursuit of research quality? Decision makers in DEST need the input of the disciplines areas which t

Stupidly Invasive Rental Sheet - Blank

Thu, 16 Aug 2007 02:49:42 GMT

Rental Information General Details Name Date of Birth Drivers Licence State Martial Status Motor Vehicle Registration Which state: Do you smoke? Do you have a pet? Maintain a garden? Phone numbers Mobile Work Home e-mail Current Details Home Address Rent $ How Long: Landlord Landlord No Date to be vacated Reason for leaving Bond refunded? If no, why? Previous Details Address Rent $ How Long Previous Landlord Phone No.: () Reason for leaving Bond refunded? If no, why? Gross Income Weekly Fortnight Monthly Annual Net Income Week Fortnight Month Year Current Employment Occupation $0.00 $0.00 $0.0