http://www.scribd.com/people/view/9393-tom-smith This a feed for documents on Scribd written by tsmith 30 Mon, 26 Mar 2007 10:51:33 GMT Mon, 26 Mar 2007 10:51:33 GMT http://www.scribd.com/doc/18733/Web-2-0-The-Global-Impact-2006 emea.research@universalmccann.com *Web 2.0: The Global Impact Study by Universal McCann Dec 2006 *A welcome note Universal McCann's global research into the impact of Web 2.0 on frequent Internet users is the largest exploration of its kind. Interviews from more than 16,000 online users worldwide has for the first time allowed a true world-wide perspective into to key trends associated with the changing Internet. This research focuses on levels of penetration, the differences by market and the potential universe sizes of Web 2.0 technologies, platforms and applications; exploring 3 key area Mon, 26 Mar 2007 10:51:33 GMT http://www.scribd.com/doc/18733/Web-2-0-The-Global-Impact-2006