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 611 Mission Street, 7
th
Floor
San Francisco, CA 94105415-625-8555
nnn@launchsquad.com
Public Relations Summary
Mid-November 2008 – February 2009
Prepared by LaunchSquad 
 
Executive Summary
 Since November of 2008, LaunchSquad has worked with Next New Networks to promote itscorporate story, further establish its presence in the new media space, and refine PR messagingfor use across all its networks. Additionally, LaunchSquad executed aggressive campaignsaround several networks, including launch efforts for $99 Music Videos and Barely Digital, andongoing efforts for ThreadBanger, Indy Mogul, Barely Political, Fast Lane Daily, ChannelFrederator and TMI Weekly. Throughout these efforts, LaunchSquad has leveraged bothmomentum within the online video sphere and timely network video content to garnerprominent coverage spanning major business, industry and consumer media.LaunchSquad helped jumpstart $99 Music Videos with more than 55 pieces of coverage withintwo days of launch, including prominent pieces in
The Wall Street Journal 
,
WIRED
,
Reuters
,
TheHollywood Reporter 
,
 Advertising Age
,
Billboard 
, popular music publication
CMJ 
and severalother key business and consumer publications. In addition to hitting all the major online mediapublications including
NewTeeVee
,
TV Week 
,
MediaPost 
,
Contentinople
and others, blogcoverage of the launch included Mashable, a social media blog with a Twitter following of over100,000, Laughing Squid, with over 31,000 Twitter followers, and a wide range of other blogsspanning online, music and film topic areas.The Barely Digital launch kicked off with an exclusive in
The New York Times
, followed by amedia push resulting in major advertising and technology media hits including TechCrunch,
NewTeeVee
,
PCWorld 
,
Beet.tv 
, and All Things D.LaunchSquad continued to tap into the active political vibe with a Barely Political Inaugurationpush, which resulted in a flurry of media activity including “Obama Girl’s” second stint on “TheO’Reilly Factor,” another appearance on “Geraldo at Large,” and coverage in The AssociatedPress
 ,
People.com and major national newspapers such as
New York Daily News
,
ChicagoTribune
and
The Boston Globe
.Next New Networks corporate coverage included several pieces in a range of online media andadvertising outlets such as
 Advertising Age
, GigaOm, All Things D,
TV Week 
,
NewTeeVee
and
MediaPost 
. Highlights of LaunchSquad’s ongoing efforts for other networks include aThreadBanger piece in the
New York Post’s
 
Page Six Magazine
, coverage of Fast Lane Daily’s500
th
episode milestone in
NewTeeVee
and
TV Week 
, and
CNET 
coverage of Garage 419. Sincemid-November 2008, LaunchSquad has secured more than 40 briefings spanning business,industry and consumer media.LaunchSquad has also incorporated speaking opportunities and awards programs into ongoingPR efforts. LaunchSquad collaborated with Next New Networks to secure Webby Award shortlist finalists in seven categories. Additionally, LaunchSquad submitted Next New Networks’ networks for Streamy Awards in four categories and secured Tim Shey to appear as keynotespeaker at Light Reading’s Contentonomics conference later this year.The following document provides further details regarding Next New Networks’ corporate andnetwork-related public relations achievements and activities from mid-November throughpresent, including a summary of coverage highlights for each network.
 
 
 $99 Music Videos
Coverage Highlights
of 00

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