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DVDProperty Launch
Street Date: 9/23/08
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A+ Licensee List
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Comprehensive Retail Launch
Licensing Highlights
Fisher Price
•National Launch –4 skus, Mid-August, 2008
•Accounts
–All major Mass accounts•Marketing Plan: –TV push behind Disco Dancing Wubbzy –First run to begin tentatively 8/18. –Additional spots to run during DVD release. –Spots will also run 8 weeks leading up toThanksgiving –Focus on Nickelodeon Channels, CartoonNetwork, Family Channels•Cross-Sell –500,000 DVD inserts in WubbzyToy Product•Aug 2008
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