High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
Gary A.Sanchez
“I would highly recommend Gary tolead the marketing efforts of anorganization looking to gain clearstrategic vision or greatly improve[its] competitive advantage.”
Shawn Lynam, SVP & ManagingDirector, Cartridge World
“Gary took Cartridge World'smarketing to a new level. Hecreated exciting and innovativemarketing campaigns. He alsodeveloped a strong team fromground zero. He was a wonderfulcollaborator. I would love to work with Gary again!”
Karen Siegel-Fitting, Field OperationsConsultant, Cartridge World
“[Gary] helped create anenvironment of learning anddevelopment that enabled me to domy best work. I truly enjoyed working for Gary and feel he would be an asset to any organization.”
Christy Smith, Retail MarketingManager, Peet’s Coffee & Tea
I bring marketing ideas to life...
I help businesses innovate and connect with customers to create and implementmarketing programs that grow revenue and profits and build strong brands.I’m a strategic thought leader, a people leader, and I have a general management skillset honed over a 13+ year marketing career that allows me to implement programs end-to-end with tenacity and with excellence.
Objective
To provide marketing leadership
,
from strategy to implementation, to build new programs that grow revenue and profits while strengthening a brand.
Selected Achievements
•
Increased revenue +$492,000 during a 2-month “Peet’s Summer Cool Down” themepromotion behind new products and merchandising during traditionally slow season;
•
Increased revenue by +$619,000 (+11%) in first 9-months at 60 comp stores by relaunching Peet’s Artisan Baked Goods category with new positioning, products,merchandising, promotions and higher pricing;
•
Increased website sessions by +829% year-over-year through site relaunch, SearchEngine Marketing and increased advertising (Cartridge World);
•
Increased revenue by +31% at comp stores during April “Plant A Tree, Not A Cartridge”retail promotion that generated significant national and trade journal press coverage;
•
Increased venture capital-backed technology-company revenue +24% versus targeted+10% through consumer market tested pricing changes (Innoventry);
•
Created a co-promotion between Kingsford & Budweiser to generate the highest everearly-season grocery channel merchandising and +26% sales growth;
•
Led company’s expansion into hardware category (QuickBooks Point of Sale).Increased distribution by +900 stores and forecasted unit growth of +55% by persuading management to offer company’s first ever consignment program;
Experience
Marketing Consultant,
self-employed, San Francisco, CA (2008-present)
Director of Marketing
, Cartridge World N. A., Emeryville, CA (2006-2008)
Founder & Chief Marketing Officer
, TableZest, San Rafael, CA (2004-2006)
Retail Marketing Manager
, Peet’s Coffee & Tea, Emeryville, CA (2003-2004)
Retail Channel Marketing Manager
, Intuit, Mountain View, CA (2002-2003)
Director of Retail Channel Marketing
, Innoventry, San Francisco, CA (2000-2001)
Brand Manager
, The Clorox Company, Oakland, CA (1996-2000)
Associate Product Manager
, Del Monte Foods, San Francisco, CA (1994-1996)
Assistant Vice President
, Union Bank, Long Beach, CA (1987-1992)
Education
MBA,
Stanford Graduate School of Business, 1994
B.S., Business Administration (Finance),
University of California, Berkeley,1987
Computer Skills
Proficient in Microsoft Excel, Word, PowerPoint, social media marketing, blogging,SEM and SEO.
Additional Information
•
Extensive experience in market research, packaging projects & managing agencies;
Awards & Recognition
Quickbooks REACH (‘Really Extraordinary Acts Create High results’) award;
Add a Comment