TERMS,TERMS, TERMS
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3
Supplement Company Secrets: What They Don’t WantYou To Know!
Part I
T
he supplement industry, like all in-
dustries, is so ull o conusing mar-keting terms designed to bae peo-
ple with BS, that it’s hard to make
inormed decisions as to what to buy orwhich companies to trust. It’s conusingas hell or the average buyer. Never ear,
Will Brink is here! In the ollowing pages,
we will explore and/or explain some o the
most common marketing terms designed to part you rom yourmoney, thus helping you make more inormed decisions.Te standard are o slick marketing terms is all too common in
the advertising campaigns o unscrupulous supplement compa-
nies, and rankly, they drive me nuts! I start oaming at the mouth
with irritation when I see these tactics used to sell products to
people. Ater a decade o trying to inorm and educate people, I
oten eel I am getting no closer to my goals o helping them makebetter decisions regarding the supplements they spend their hard–earned money on. What ollows
are some o the most common
marketing terms and what theyactually mean to you, the buyer.Hopeully you will see them or
what they really are, and think
more careully about the supps
Supplement doses...play a big part ofthe effectiveness ofa supp. Many adsdiscuss the meritsof their supple-ment ingredients inglowing terms, butfail to disclose theamounts. Dose isimportant too—it’s apoint my mods and Imake when we reviewsupplements on myprivate forums. Think about it this way: ifyou had a headache,would you take twoaspirin...or 1/4 ofone tablet? After all,the ingredients arethe same...right?
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