gleonhard
Gerd Leonhard Music2 0 Book excerpt Attention Economy in ...
from gleonhard in Research, Humanities
Gerd Leonhard talks about the attention economy in music see http://www.mediafuturist.com/2006/07...
Gerd Leonhard Music2 0 Book Flat Rate for Digital Music 2
from gleonhard in Research, Business & Economics
An excerpt from Gerd Leonhard's new book "Music2.0", discussing the proposed digital music flat rate and what it would like. Free book download at www.music20book.com, more details are www.mediafuturist.com
Gerd Leonhard Presentation at the International Economic ...
from gleonhard
Here is my presentation from this event and panel called ‘Protecting intellectual property - future rules of the game', focusing on why the paradigm expansion from Copyright to Access / Usage Rights is needed, and how the rising tide of PERMISSION and new flat rate licenses will float all boats;...
Gerd Leonhard Future Stories #2 - The Future of Telcos
from gleonhard in Research, Internet & Technology
This Futurist Gerd Leonhard's second Future Story - see www.storiesonthefuture.com for more details. "For the telcos, the comfortable old position of being a ‘dump pipe’ is no longer a viable option, no matter which way you look at it. The bottom line is that there is no way that Content and Se...
Gerd Leonhard Future Stories #1 Blogs Will Be Record Labels
from gleonhard
Within 2 years, the leading music blogs will become what used to be called 'Record Labels'. The people running them will be those sharp, tuned-in, hyper-networked and resourceful BlogJs formerly known as bloggers. They will use their blogs as the primary attention channel (yes - attention really ...
AlGoodwin
scribbled: Hi Gerd,I'll be back to read this at my leisure. In the throws of trying some social networking.I don't want to get left behind.
Thanks and ind regards.
Al Goodwin.
The End of Control by Gerd Leonhard: Copyright in the Age...
from gleonhard
1. Does the meaningfulness of copyright (as we know it today) actually depend on having, maintaining, and enforcing a controlled distribution environment? / 2. If we are indeed unable to control distribution (which, you may have noticed by now, is a recurring theme in this book), do we ulti...
The End of Control: Attention is the New Currency — Forg...
from gleonhard
Let’s face it: In our increasingly networked world, the vast majority of media content simply cannot be kept away from its audience. Publishers can no longer create more demand by injecting artificial scarcity — in other words, by attempting to control distribution. That’s how it used to work whe...
Music Like Water Excerpt from "The Future of Music&q...
from gleonhard
a free chapter from the book "The Future of Music". Future of Music co-authors David Kusek and Gerd Leonhard lay out their vision for a future where music is available everywhere, like water and electricity, for a small monthly fee. Note: this book is 3 years old but still very much up-to-date....
Music2.0 Book Excerpt Gerd Leonhard Culture of Participation
from gleonhard
This is a chapter from my new book "Music2.0" at www.music20book.com. "Music2.0" is kind of like a 'Best of Gerd Leonhard' compilation, 227 pages filled with the best blog posts and juiciest essays from the past 4 years, slightly remixed and tweaked, riffing on that good old subject of the 'Next ...
Gerd Leonhard Future of Music Publishing IMPACT Januray 2008
from gleonhard
Interview with Gerd Leonhard in IMPACT Magazine (CISAC), with Emanuel Legrand: The Future of Music Publishing. More details at www.mediafuturist.com
Gerd Leonhard Music Publishers Canada Interview June 2006
from gleonhard
Music Publishers Canada Interview with Gerd Leonhard: The Future of Music Publishing
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Gerd Leonhard Music2 0 Book Flat Rate for ... 526 Reads |
