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Identifying the CommunicationStrategy for the ScooterSegment
 
Contents
Factor Analysis
 
Socio-Economic Classification of theRespondentsSample StatisticsData Collection
 
Key Information Areas and Variables
 
Research Objectives
 
Marketing ObjectiveRole of InfluencerAssociation with Brand AmbassadorBrand PersonificationPerception of TVSBrand Awareness
 
Comparative Analysis – TVS v/s ScooterSegmentRespondents keen to try a new TVSproduct
 
Medium of CommunicationStochastic Share Analysis
 
SWOT Analysis
 
 Jaccard Analysis
 
Respondents preference for metal bodiedscooterQualitative AnalysisConclusion
 
Marketing ObjectiveIdentifying the communication strategythat appeals to the consumers of thescooter segment for the brand TVS
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