Get exclusive insights and best practice examples on:

•

How to

design and implement a social media strategy

specifcallytailored to your business

•

How to

establish social media value

or your company – and measurewhether you’re getting any

•

How to eectively engage consumers and employees to

manage yourreputation and control risks

•

How to

understand the nuanced European market

– and leveragethat knowledge or better marketing and communications

OPEN NOW to get a breakdown of all our speakers, an in-depth agenda and insight on who you’ll meet!

An event exclusively ocused on the needs o business:

of our 20+ speakers are drawnfrom big businessof topics covered were requestedby corporate communicationsand marketing executivesof our 14 workshops deal with corporatesocial media issues, risks and opportunities

100%100%100%

First Direct

Paul Say

Head o Marketing

Vodaone

Aileen Thompson

Director o Communications

Toyota

Colin Hensley

General Managero External Aairs

PepsiCo

Nicki Lyons

Head o Media Relations

Umbro

Tom Burrow

Head o Social Media

DHL

Christian Maybaum

Global Social MediaCo-Ordinator

Opel

Vijay Iyer

Head o Social Media,Broadcast and Visualisation

Get exclusive insightfrom our seniorcorporate speakerlineup including:

AND MANY MORE!

The European Corporate Social Media Summit

How social media can enhancemarketing and communications,engage consumers – and boostprofts or European business

Two-day business conerence, 17-18 November 2010

The Regent’s Park Marriott Hotel, London

useulsocialmedia.com/europe

“No matter where your social media program is at, you will take away usefulinformation to help you with it”

Mark Davis, Director o Corporate Relationsand Media, Union Pacifc Railway

Dear colleague

Social media has changed the way that business does business.

Perhaps the most radical change (or is it evolution?) is being aced by marketing andcorporate communications proessionals.I Facebook was a country, it would be the third most populous on earth - behind onlyChina and India. Europe has 402 million internet users. More than 60% use social media ona regular basis. 44% o people recommend products via Twitter, and 34% have searchedonline or a product ater seeing an advertisement on a social media site.

The conversation about your brand is happening – whether you’re involved or not.

Your consumers are out there, and social media oers you unique opportunities to go outand talk to them.The numbers add up. That’s why 90% o the FTSE100 have a Facebook page. Why 88%o the European Fortune 100 have some orm o social media presence, and over 70%have a Twitter page.And yet there is still an awul lot to learn.Only 25% o corporate Twitter accounts actually respond to other peoples’ tweets. Only38% o corporate Facebook pages have any interaction rom consumers. Whilst 9/10client marketers agree it would be unwise to ignore social media, 63% don’t have a socialmedia strategy.Hardly a sign that business is taking ull advantages o the opportunities social mediaoers, is it?And remember - the challenges in Europe are signifcantly more complex than anywhereelse in the world. Dierent regions have dierent approaches and responses to socialmedia - making your job harder.I you don’t know your Tuentie rom your Skyrock, your StudioVZ rom your Vkontakte,then you won’t take ull advantage o the European social media landscape.

The European Corporate Social Media Summit will allow you to do just that.

There’s only one conerence out there that ocuses exclusively on the social mediaopportunity and risks aced by business. It’s the only conerence where 100% o ourspeakers are practitioners rom within big corporations. It’s the only conerence whereevery topic has been suggested by your communications and marketing peers. It’s theonly conerence that examines in detail the particular challenges aced by British, French,German, Spanish companies.I you’re an executive working in communications/marketing or a large business in Europe,this is the conerence you’ve been waiting or.We oer senior, experienced speakers rom companies like Cadbury, Honda, Vodaone,Citi, PepsiCo and DHL. So you’ll get in-depth insight and practical advice rom people whohave been there, done it, and been successul.Our tightly ocused agenda, divided into our key themes, will give you the skills,knowledge and best practice examples you need.And with 12+ hours o unrivalled networking opportunities, you’ll have plenty o timeto share problems, learn rom your peers and establish your own personalised supportnetwork. Our last conerence brought together 170+ attendees, 60% o whom were romthe corporate world. There is no-one else out there that can oer such a resolutely corporate-ocused socialmedia conerence.I hope to see you in London in November!Kind regards,

Nick Johnson

Useul Social Media

6 excellent reasons why youmust attend this Summit:

Targetted, relevant learning

-an exclusively business-focusedconference agenda, created after3 months of research with seniorcommunications and marketing executives

Be part of a dynamic learningcommunity

- 150+ senior marketingand communications expected to attendand share knowledge

Practical insights you can use

-Best practice and practical examples fromover 20 large corporations

Open discussion on the biggestissues

- every session has discussionbuilt-in, and we also offer 12+ hoursof networking time

An independent forum

- we’renot here to sell you products or services.We’re entirely independent, and ouragenda delivers a well-balanced,

innovative and informative brieng

to allow you to make the best decisionsfor your business

Measure the results

- get socialmedia progress packaged and deliveredin a language that your Finance Directorcan understand

Meet 150+ corporatesocial media executives:

“I defnitely learned a lot rom theamazing olks you had on board”

Lisa D’Aromando, Social Media Manager, Sprint

Executive/Consultant/Assistant

Senior Manager/Manager –Marketing/Comms/Brand

Board/CEO

Senior Manager/Manager - Social Media

Director/Heado Dept/SeniorDirector

Senior Manager/Manager - Other

Vice-President/Senior Vice-President

What makes this event better than all theother social media conferences out there?

Simple. An exclusive focus on business

Too many events in this area are populated by ‘social media gurus’ (read service providers andconsultants) as speakers, and discuss ‘social media issues’ in the broadest possible terms.They’re barely relevant to a corporate audience at all.The Corporate Social Media Summit is different. Why?

•

3 months of research with big companies,

like Intel, Starbucksand Toyota have ensured we know exactly what

business

needs when it comesto social media use

•

Exclusively corporate speakers

- with representatives frombig companies like Opel, Vodafone, DHL, Cadbury, Honda and PepsiCo

•

A tightly-focused agenda

dealing with the biggest issues facingyour company. Areas covered include:

•Designandimplementa