Marketing expert Janice Jacobs has published a free ebook, entitled, The Lousy Writer's Guide to Writing Persuasively. Inside, readers learn how to write persuasive promotional copy to convert brow...

Long Copy versus Short Copy is like the Mac versus PC argument for copywriting... In this report, I explain why long copy will never die...

Why everything you think you know about continuities -- hidden, forced, or directly in your face - may be wrong, wrong, wrong...