Search Engine Optimization is the process of making your web site or web page search engine friendly. Changes made to a web page to improve the positioning of that page with one or more search engines and helping potential customers or visitors to find a Web site. Search Engine Optimization (SEO) may involve Web design, layout changes, new text for the title tags, Meta tags, alt attributes, title tags, headings and changes to the first 200-250 words of the main text. In short the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Seo consultants company hyderabad have very sound knowledge of latest search engine optimization trends. Another class of techniques, known as Black Hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. (less)