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Introducing Social Capital Value Add eBook

"Introducing Social Capital Value Add" is a must read for anyone who is trying to make sense of what changing forms of marketing and communications attributable to broadband internet connections me...
  • Pdf_16x16 66 pages
  • Michael Cayley published this 04/25/2008
  • 12,139 reads
  • 0 comments
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The Essential Guide to Social Media

The Essential Guide to Social Media is a "quick start" overview of how to listen and participate in social media marketing.
  • Word_16x16 20 pages
  • briansolis published this 06/09/2008
  • 39,858 reads
  • 1 comment
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New Media Case Studies 2008

Case studies of new media being used by organisations
  • Pdf_16x16 76 pages
  • watfordgap published this 07/22/2008
  • 2,580 reads
  • 0 comments
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MicroPR on Twitter by Brian Solis

Brian Solis and Stowe Boyd Introduced MicroPR, A PR resource for journalists, analysts and bloggers on Twitter. Through Twitter, MicroPR connects journalists and bloggers to qualified, targeted PR ...
  • Word_16x16 12 pages
  • briansolis published this 11/27/2008
  • 1,227 reads
  • 0 comments
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Tech Crunch Kills the Embargo-PR is to Blame by Brian Solis

n what is sure to come as an absolute surprise to the tech PR industry, TechCrunch proclaimed that it will no longer honor embargoes, unless they're granted exclusivity. The move was triggered by a...
  • Word_16x16 8 pages
  • briansolis published this 01/01/2009
  • 463 reads
  • 0 comments
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Will the Real Social Media Expert Please Stand Up? by Brian Solis

We’re entering an entirely new paradigm for cultivating relationships with customers as well as the people who may one day become customers. At the moment, it’s all anyone can talk about. There’s c...
  • Word_16x16 10 pages
  • briansolis published this 03/22/2009
  • 327 reads
  • 3 comments
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The Evolution of Press Releases by Brian Solis

There's certainly no shortage of opinions on where we are and where we need to be in order to improve the working relationships between PR and bloggers, journalists, and analysts and the brands we ...
  • Word_16x16 7 pages
  • briansolis published this 03/22/2009
  • 236 reads
  • 2 comments
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Distributed Conversations and Fragmented Attention by Brian Solis

There's an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content.
  • Word_16x16 6 pages
  • briansolis published this 03/22/2009
  • 368 reads
  • 2 comments
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In Blogger and Media Relations, You Earn the Relationships You Deserve by Brian Solis

Every now and again a reporter or blogger decides to shake up the PR industry by showcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in thei...
  • Word_16x16 10 pages
  • briansolis published this 03/22/2009
  • 360 reads
  • 3 comments
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Ladies and Gentlemen, The Conversation Has Left The Building by Brian Solis

As Social Media evolves, the value of online conversations is becoming distributed and decentralized. As the host of any given conversation, it is almost impossible to expect your community to disc...
  • Word_16x16 8 pages
  • briansolis published this 03/22/2009
  • 397 reads
  • 2 comments
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PR is Not Dead by Brian Solis

Stop the presses...there's another "PR is Dead" meme that's circulating the blogosphere again. This time, all that's new is that many bloggers are revealing that they prefer discovering new and int...
  • Word_16x16 6 pages
  • briansolis published this 03/22/2009
  • 563 reads
  • 2 comments
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Getting Real With Twitter - in progress

To Be Published as Getting Real with Twitter, this eBook version contains several excerpts of the working manuscript. getting real with twitter, twitter for business By John Oakley McElhenne...
  • Pdf_16x16 7 pages
  • jmacofearth published this 04/14/2009
  • 428 reads
  • 2 comments
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Building the Interactive Team 09

A consulting document that can be used to bring process and structure to an interactive development team. This document was used to present capabilities and strategies for building an interactive t...
  • Pdf_16x16 10 pages
  • jmacofearth published this 04/16/2009
  • 364 reads
  • 0 comments
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Conversation Prism v2.0: A Social Media Map for Marketing, Service, and PR by Brian Solis

The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one ...
  • Word_16x16 11 pages
  • briansolis published this 04/22/2009
  • 566 reads
  • 2 comments
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Twitter: Acquisition vs. Retention

Seems that even the shiniest applications on the Web also face the same growing pains as any product, no matter where it resides on the adoption bell curve.
  • Word_16x16 5 pages
  • briansolis published this 04/29/2009
  • 242 reads
  • 0 comments
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Social Media Success Strategies

Social Media engagement strategies for business. Presented by John McElhenney (@jmacofearth) at Interactive Austin 2009. Includes a Dell case study and action items for businesses.
  • Powerpoint_16x16 13 pages
  • jmacofearth published this 04/30/2009
  • 225 reads
  • 0 comments

Social Media Leadership

Getting Real with Social Media is about being honest and transparent in our conversations. Anythi... (more)

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