Quals Rdg List 5 Feb // approx 380 articles sought

1 Research Questions/Intro1.1 Is it possible to develop a multi-modal research method that is applicable in TC graduateresearch classes that is also applicable in industry?1.2 Since TC often works on the borders of many disciplines as well as with emergent andneglected genres, is it possible to develop a multi-modal research method which is both efficientand helps to define the textual map more quickly than we currently work?1.3 With constant technological evolution in terms of software & hardware, a large number of new genres, texts, and modalities are emerging. While past research methods have had somesuccess, combining these methods together in order to generate series of micro-studies may offer a chance to see new genres from a variety of perspectives both quickly and thoroughly.2 Theoretical Premise & Argument/Position2.1 We live in a control society ruled by various codes. In TC, both academia and industry,research (as noun and verb) is one of the most valuable codes. By training graduate students howto conduct research which generates social capital in academia and material capital in industry,we can provide the most opportunities to graduate students while generating more broadly trainedresearchers to our faculty while producing graduates who will hopefully exert greater influence inR&D in industry.3 Methodologies 105 articles3.1 Usability 203.2 Accessibility 203.3 Rhetorical Analysis 253.4 Readability 203.5 Utilitarian/Hedonic 204 Theoretical Background 504.1 Deleuze/Society of Control 254.1.1 contrast Foucault4.1.2 Hardt/Negri references4.1.3 Thacker 4.2 Info Design 254.2.1 Schriver 4.2.2 Other theorists?5 TC 1305.1 History 20 articles5.2 Future 20 articles5.3 Role of TCer 20-30 articles5.4 Grad Education 20 articles5.4.1 Grad Research Training 255.5 Industry's research needs/roles 25 articles6 Online/Video 50

6.1 traditional vid analysis 106.2 online vid analysis 206.3 new media vid analysis 207 CommStudies/ Mkting 457.1 interactive marketing 10-157.2 information marketing/sales 10-207.3 CS/Mktg research methods 208 Application/Test/Demonstration8.1 analyze the product launch videos for three market-leading online marketers8.1.1 information marketing: rarely researched even though multi-million/billionindustry8.1.2 use of online video for sales increasing, but relatively new genre8.1.2.1 interactive8.1.2.1.1 unlike tv/informercials8.1.2.1.2 part of larger social media plan8.1.2.2 accessible to most anyone8.1.3 analyze doing 5 microstudies on each site// ends up needing about 40 total pilot& second testers8.1.3.1 usability8.1.3.1.1 locate heuristics/software8.1.3.1.1.1 pilot & refine w/5 testers on same site run SPSS to locate problemheuristics8.1.3.1.1.2 run second test w/5 testers w/refined heuristic refine & apply finalversion in my work 8.1.3.2 accessibility8.1.3.2.1 locate heuristics/software8.1.3.2.1.1 pilot & refine w/5 testers on same site run SPSS to locate problemheuristics8.1.3.2.1.2 run second test w/5 testers w/refined heuristic refine & apply finalversion in my work 8.1.3.3 readability8.1.3.3.1 run Flesch scale8.1.3.3.2 run another readability8.1.3.3.2.1 pilot & refine w/5 testers on same site run SPSS to locate problemheuristics8.1.3.4 utilitarian/hedonic8.1.3.4.1 locate mktg heuristic; narrow down8.1.3.4.1.1 pilot & refine w/5 testers on same site8.1.3.4.1.1.1 run SPSS to locate problem heuristics8.1.3.4.1.2 run second test w/5 testers w/refined heuristic8.1.3.4.1.2.1 refine & apply final version in my work 8.1.3.5 rhetorical8.1.3.5.1 only I do this, but specify method8.1.4 Jeff Walker, Frank Kern, John Reese, or Eban Pagan (4 just in case)9 Goals