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Hayley Wakefield1353 Paradise RoadFerndale, WA 98248h.c.wakefield@comcast.net360.920.3535www.hayleywakefield.weebly.com
Objective:
To obtain a challenging position with an organization that utilizes my experience inmarketing, advertising, graphic and web design, client services, office management, program planning and advocacy.
Professional Summary:
Experienced marketing director proficient in law firm and product promotion as wellas organizing large and small-scale presentations designed to educate target audience.Proven ability to enlarge customer base and client outreach resulting in profitincrease. Adept at community, business and personal networking in order to increaseawareness and interest in firm services. Graphic artist skilled in creation of externaland internal company logo, brochures, ads and educational materials as well aswebsite input. Well equipped to manage staff and perform office duties effectivelyand timely.
Education:
Western Washington University
2004-current
Expected Graduation Date: Spring 2010
Employment:
Marketing/Client Services Director
3/2007-9/2008
Kirkpatrick Law Group, PLLCOlympia, WA, 360.534.9791
o
Prospect for new clients as well as maintain communications withexisting clients.
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Prepare Marketing Proposals and monthly Marketing Calendar incollaboration with attorneys.
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Maintain and update company website, including but not limited to:
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Update language (HTML coded), photos, events, etc.
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Monitor Conversion Rates, Site Traffic and development of web pages.
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Communicate directly with print media, web designers, advertisingconsultants, and direct mail agencies.
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Regularly meet with local professionals at networking and leadsgroups, in order to promote firm.
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Responsible for the organization of all seminars, workshops and presentations (both public and private), including all event-planningarrangements.
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Regular attendance at Thurston County Chamber meetings as well asThurston County Bar Association events.
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Quarterly attendance at American Academy of Estate PlanningAttorneys educational conferences.
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Initiate advertising campaigns and promotions.
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Responsible for all aspects of expanding firm’s visibility both in thecommunity and on a national level, including advertising withFindlaw, Lawyers.com, and correspondence with other attorneyswhose clients have moved to the Olympia area and are in need of legalservices.
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Design of all major advertising campaigns including flyers, brochures, business cards, web design, newsletters, telephone scripts, telephone book ads, follow-up letters, signs, certificates, etc.
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Responsible for distribution of all advertising materials
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Administered Firm’s Marketing Budget independently.
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Set Marketing goals and made changes as needed.
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Serve as liaison between staff, attorney & vendors.
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Collaborate with attorneys and Marketing Staff (national and locallevel) to produce and execute fresh marketing campaigns (
see Senior’s Protection Planning Kit
).
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Frequently lead firm meetings regarding Marketing Calendar, OfficeTechnology (Amicus Attorney instruction) and strategies of how to better utilize staff time.
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Perform bookkeeping operations in Quickbooks, including inputtinginvoices, client data and vendor and event charges.
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Organize staff employment files (including but not limited todevelopment of the Personnel Policy Handbook, IndependentContractor forms, creation of job descriptions, supervision of personnelquarterly reviews, management of individual personnel payroll,implementation of W-4 forms and health insurance, etc.)
Operations Management
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Identify ways to continually improve the operations of the ClientServices team and to share best practices.
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Develop and implement process documentation and/or trainingmaterials that support the operations of the Client Services team.
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Monitor resource management and team capacity, making changes asappropriate.
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Establish prioritization policies around issue resolution and projectmanagement.
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Provide hands-on support to team members as they resolve internal or client issues.
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Eliminate barriers to individual and/or team success.
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Implement new software programs, allowing for an easier transition toa “Paperless” office.
Independent Legal Marketing Consultant
8/2007-current
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