广告词汇

广告讯息advertising message
艺术ar t
艺术方向art direction
艺术家ar tist
美术总监art director
大创意big idea
头脑风暴法bra inst or mi ng
传播媒介communications media
概念化conce pt ua liz a tion
方案人员cop ywr it er
创意纲要creative brief
创意总监creative director
创意过程creative process
创意金字塔creative pyramid
创意cr ea tive
创造cr ea tivit y
感性诉求emotional appeals
控险家ex plor er
事实型思维fact-based thinking
信息性inf or ma ti ona l
法官judge

指定ma nda tor ies
讯息战略message strategy
非文字nonver ba l
产品概念product concept
理性诉求rational appeals
目标受众target audience
技巧techni ca l
转换性tra nsf or ma ti ona l
价值型思维value-based thinking
文字的ver ba l
形象化visua liz a tion
战士wa rr ior
样片a ni ma tic
动画技法animation techniques
声频a udi o
艾耶1 号式Ayer No.1
利益式标题benefit headlines
正文body copy
粗体boldfa ce
照相制版camera-ready art
表演纲要casting brief
结尾close