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Linchpindex by Josh Bernoff 1
Index for Linchpinby Seth Godin
1-800-GOT-JUNK, 5237signals, 73ABC, 23,
See also
attendance-basedcompensationagenda, who sets your, 192±93agreeableness, 210air traffic controllers, 54airline pilots, 54airlines, 75, 81United, 183airport, zen at the, 180Albright, Madeline, 52Alcoholics Anonymous, 159Amazon.com, 35, 92Bezos, Jeff, 50cataloguing glitch at, 33±34failed deal with New York Times,204Mechanical Turk Web site, 15American Dream, 4, 21, 32±33new American Dream, 33, 200American Express, 222Amish, banker to the, 190±91amygdala, 109, 111,
See also
lizard brainAnderson, Chris, 73anger, 176, 177, 180Anthropologie, 50anxiety, 136±37avoiding, 137±38 barrier to success, 142Apple, 49, 53, 102architects, 228Ario, Bruce, 101art, 235as gift, 163audience for, 94 being open is, 93defined, 83±85, 91doesn't always pay, 227endless cycle of, 229fear of, 99is original, 85must be a gift, 86 passion to spread, 98 product of emotional labor, 85vs. job, 96±97Art Institute of Chicago, 228
Art of Possibility, The
, 59artists, 76, 207and
prajna
, 184are linchpins, 165are optimists, 98art reaches much farther now, 160artists do emotional labor, 80±100at center of economy, 90defined, 8definition of art, 83±85Hollywood kills, 167in China, 83, 85±86marketers as, 91not part of a system, 153 paying, 171rewards for, 53where artists come from, 28, 29who can't draw, 83why become an artist, 90assembly lines, 194assembly-line workers, 122asymptotes, 65±66attachment, 177±78, 181to the uncontrollable, 186attendance-based compensation, 23attorneys.
See
lawyersaudiencefor art, 94vs. critics, 94authority, linchpins don't need, 201authors, 145auto industry, 198±99automation, 8, 19averagethe end of, 19why people are, 5Babauta, Leo, 135±36Baker, Diane, 204 bankers, 190±91investment bankers, 211Bates, Sunny, 166Beach Boys, The, 68 bellboys, 163Berns, Gregory, 124Berry, Kim, 30Bezos, Jeff, 31, 50, 92Blane, Honoré, 16
Linchpindex by Josh Bernoff 2
bloggers, 24Perez Hilton, 24William Shakespeare as blogger, 92 blogscorporate, 214create in place of resume, 73monetizing, 227Seth's blog, 169 blue-collar jobs, 61Bogosian, Eric, 84 bossas excuse, 129as obstacle, 225 by-the-book bosses, 60create work for pay bargain, 196criticism from, 139don't ask to run interference, 229resists giving direct feedback, 116wants linchpin, 38what bosses want, 37who is your boss?, 192±93Boston Philharmonic, 50 bourgeoisie, 22 bowling, 69Boyle, Danny, 63Bradbury, Ray, 144Bradman, Donald, 62 brain.
See also
lizard brainconflict in, 111disorders of, 111evolution of, 109 parts of, 108±9, 109±10Brando, Marlon, 63Branson, Richard, 51, 52, 180British Airways, 168Brown, Jacqui, 198 bullet trains, 37 bureaucrats, 7, 60, 182, 200show discernment and passivity, 181 business coaches, 154, 202 business development, 204Candyland, 193Carnegie, Andrew, 46Carnegie, Dale, 217CastingWords, 15Catholic Church, 157CEO, as linchpin, 49Champagne, 64changeindustries in transition, 200when to pursue, 179Chaplin, Charlie, 83charm, 43chefs, 84chemists, 92Chen, Andrew, 74chicken slaughterer, 118China, artists in, 83, 85±86choice, to become a linchpin, 37±38,189±209Chrichton, Michael, 144Chunnel, English, 86Clark, Brian, 24, 197Clemson University, 88Close, Chuck, 93cogscog workers lack freedom, 118employees transformed into, 9in the industrial machine, 6not fairly compensated, 19Colbert, Jean-Baptiste, 63college professors, 116colleges, 192±93Colonna, Jerry, 52colostomies, 204Columbia Record Club, 222Comcast, 212compensation, attendance-based, 23competition, price, 13complexity, managing, 220compliance, 224, 230computer games, 144conductor, orchestra, 43ConEd, 161, 212conflict, in the brain, 111conformity, 230connection, culture of, 210±17conscience, vs. the resistance, 131conscientiousness, 210consumer culture, 41schools train for, 42cooks, 84coordinating teams, 105Creative Commons license, 151creativity, 101, 116±17easier to fake than embrace, 122unique, 219, 220
Linchpindex by Josh Bernoff 3
cricket, 62±63critics, 60vs. audience, 94Cuban, Mark, 52Cult of Done, The, 129culture of connection, 210±17creating, 211Curtis-McIntyre. Amy, 81customer service representatives, 122,167, 184, 214cynics, reinforce the resistance, 126Dadaism, 85daemon, 106±7defined, 106±7the resistance is enemy of, 107Dafen, 85±86Daltrey, Roger, 68Damasio, Antonio, 110day laborers, 11±12, 87Dayton, Matt, 75deadlines, 112Dean & Deluca, 70debt vs. equity, 159Decker, Mary, 65denial, 186Denman, Don, 102Department of Motor Vehicles, 40design, 90Detroit, Nathan, 67devil's advocate, 118diamond cutters, 174Dichter, Sasha, 72Digg, inventing, 52dignity, 207±8, 230
D
ip, The
, 75, 132, 223direct mail writers, 55discernment, 181discomfort, seeking, 115Disney, 90Disney World, 168disposable labor, 13Doctorow, Cory, 29doctors, 72, 163, 216Domino's, 61Duchamp, Marcel, 85Dudamel, Gustavo, 119Dunbar, Robin, 155Dunbar's number, 155Dylan, Bob, 68, 83, 167East India Company, 157
Eat, Pray, Love
, 108e-books, 89, 154economicscorporate, 12favor fast and cheap, 21of mediocre workers, 25economygift economy, 82±83role of artists in, 90transformation of, 8efficiency, 198effort, doesn't matter, 95Eisenberg, Jeffrey, 127electricity, 20Eliason, Frank, 212emailas time waster, 194checking, 134, 143never let lizard send, 141Emerson, Ralph Waldo, 208emotional labor, 57, 80±100art is product of, 85as competitive advantage, 63defined, 80gift of, 82monetization ruins, 168more valuable than physical labor,95voluteering to do, 80±81emotional stability, 210employees.
See
workersemployers, why they want linchpins,35±36
E-Myth Revisited, The
, 10Encyclopedia Brittanica, 14Engels, Friedrich, 22entrepreneurs, 49, 50equity vs. debt, 159
esprit d'escalier
, 103Ethernet, 166experts, why to be, 56extraversion, 210eye contact, 112Facebook, increases circle of friends,161factoriesdecline of, 8defined, 40
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