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Six Steps toDrive Social Software Adoption
 
 
Socialtext
 
Page 2
www.socialtext.com
 
About the Author
Michael Idinopulos
Vice President of Professional Services, Socialtext
Michael Idinopulos is Vice President of Professional Services andCustomer Success at Socialtext. He leads the Customer SuccessTeam which is responsible for all aspects of post-sale customerdelivery, including technology and customized programs to delivertraining, adoption, and organizational change.Before joining Socialtext, Michael was a consultant and global Directorof Knowledge Technology with McKinsey & Company where he led thecreation of McKipedia, one of the earliest large-scale enterprise wikis.He holds a Ph.D. in philosophy from U.C. Berkeley. His recentpublications include "Do You Know Who Your Experts Are?" inKnowledge Management and Organizational Learning (OxfordUniversity Press). Michael lives in Philadelphia and blogs athttp://michaeli.typepad.com/ 
 
 
Socialtext
 
Page 3
www.socialtext.com
 
Contents
Adoption is everything ................................................ 4
 
Six Steps to Drive Social Software Adoption ............. 4
 
Step #1: Encourage a range of use cases ........................................................ 4
 
Step #2: Recruit energetic champions ............................................................... 5
 
Step #3: Launch with hands-on activities for new users .................................... 5
 
Step #4: Focus on repeated activities ............................................................... 6
 
Step #5: Complement existing systems of record ............................................. 7
 
Step #6: Leverage the community ..................................................................... 7
 
About Socialtext ......................................................... 8
 
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