johngerzema
Calamity Master - Gravity Summit Version
Calamity deck as presented by John Gerzema to the Gravity Summit. Updated with new examples for the rules of Post-Crisis consumerism.
Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.
John Gerzema's Calamity Presentation ...
This is an update to John Gerzema's Calamity Presentation, with new examples of successful recession marketing. Calamity was rated the top presenta...
From: Jackie Ortez Date: Tue, 14 Apr 2009 15:21:03 -0400 To: John Gerzema Subject: RE: SES New York/
Calamity_Carlson School of Mgmt
TO DOWNLOAD THE PRESENTATION - GO TO THEBRANDBUBBLE.COM/BLOG FOLLOW JOHN ON TWITTER: @JOHNGERZEMA /
Presented at the DTC National Conference in Washington, DC, April 16, 2009. Discussion of the Brand Bubble, Marketing in a Recession and tactics fo...
The Brand Bubble Understanding, Protecting and Creating Shareholder Value Through Your Brand Present
Young & Rubicam’s (Y&R’s) BrandAsset® Valuator is the quantitative core of Y&R’s strategic thinking
Keynote presentation at Search Engine Strategies Conference in NYC, March 26, 2009.
Keynote presentation at Search Engine Strategies Conference in NYC, March 26, 2009.
jeremyfloyd scribbled:
John: Excellent keynote. This presentation was timely and informative. This audience has been struggling with the use of social media all week, and I think that you answered it. Thank you.
johngerzema scribbled:
Presentation didn't load properly - please go to http://bit.ly/jOqf where you'll find a properly formatted Scribd doc.
TARP / ＴＡＲＰ・・・はじめにＴＡＲＰとは、「Troubl ed Asset Relief Program」の頭文字を略 して表記した用語で、日本語では「不良資産買取りプロ グラム」になります。ＴＡ
CALAMITY: Marketing Your Way Out of T...
This presentation was given at The Economist Conference, March 17th, 2009. It discusses the reality of the Brand Bubble and how to build brand valu...
Begin forwarded message: From: "President Barack Obama" <info@barackobama.com& gt; Date: February 17, 20
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